When Dr. Lloyd Pedvis decided to open a new practice in a different demographic area from his previous location, his intention was to provide outstanding service by investing in state-of-the-art technologies, and to promote a sense of well-being for new patients by virtue of an inviting and comfortable environment. Because there was to be no … Read more
Live Long and Prosper Aurora Borealis Orthodontics is believed to be the world’s only Star Trek themed orthodontic practice, filled with authentic, screen-used props from all of the television series and motion pictures. Located in downtown Aurora, ON site started out as a bank/ financial institution. The office experience includes Federation, Klingon, and other alien weaponry and … Read more
The idea of this project is to create a dental office that is functional but at the same time, beautiful and relaxing for the patients. In most cases, patients are nervous when they go to the dentist, so we decided to provide a cozy, homey, and welcoming place that feels a lot less scary to … Read more
Dentistry on Centrepointe is a study in thoughtful design. Located in Ottawa, Ontario, the new office is the fulfillment of Dr. Gurneen Sidhu and her husband (and Operations Manager), Shubho Biswas’ vision for a space that enhances productivity, reduces stress, and implies excellent care for patients. Armed with ideas gleaned at seminars, and with a … Read more
What happens when the perfect client meets a Daring Designer and Dedicated Construction team? The stars align, and something exciting is created. Such is the case for Moonstone Dental – a new office situated in Oakville, Ontario. The design approach, which De Style Design Inc. takes, is unapologetically bold, using such language as elliptical shaped … Read more
He is young and sharply dressed. A so-called ‘marketing guru’ for dentists and a real smooth talker. His elevator pitch puts dollar signs in your eyes. He promises you a steady stream of new patients through flashy direct mail campaigns, a beautiful website and robust social media, and very high Google rankings. You tell yourself … Read more
Humans are emotional beings. They have survived and thrived through the centuries by trusting their gut instincts, regardless of the prevailing logic. These deep-rooted behaviours have helped in many instances but have also become a burden in important situations. The field of behavioural finance was developed in the early 1970’s to try and explain why … Read more
Our firm was recently asked by a bank to measure the return on investment of an Investor Dentist™ acquisition. Specifically, they wanted to know the annualized Return on Investment (ROI) for the absentee owner (hands-off) dental practice investment model. This request was due to a failure of an unrelated i-Dentist™ who was unable to meet … Read more
“Old school mentalities – like dentistry is a profession, not a business OR doing good dentistry is your best marketing – still permeate. There hasn’t been much in terms of teaching proper marketing for the new millennium.” Michael Carabash, managing partner of DMC LLP. Why in the world do you, Dr. Dentist, have to know … Read more
March 6-12 is national Dental Assistants Recognition Week. “Dental Assistants: Patient focused with Passion and Purpose” is the theme for the 40th annual Dental Assistants Recognition Week. Fortis stands in partnership with the American Dental Assistants Association (ADAA) to celebrate Dental Assistants Recognition Week. Throughout the week, Fortis Colleges and Institutes will celebrate students who … Read more
A two-year-old is screaming and crying as they’re ushered into a dental office for a simple cleaning. Sound familiar? How about that same child leaving smiling and laughing after their appointment? Maybe that’s not the most common outcome, but it is for Kids’ Dental Group. At Kids’ Dental Group they have Mango, a four-year-old black … Read more
For my first editorial with the Oral Health Group, my blatant opinion to start this piece off might not be the smartest idea. But I feel that I owe it to our dedicated readers, and to my two feline children at home, Eleanor and Lou, to be honest and open. With that being said, I … Read more
Three years ago, Dr. Vesna Borovac acquired the practice of Dr. Nicolas Kemp in the updscale Bloor-Bay Street area in Toronto. Having become comfortable in her recently attained space and operation, she was unexpectedly faced with a seemingly daunting task: the existing office was to be expropriated for another tenant, and she would be required … Read more
The live presentation to 2015 award winners at the American Dental Association’s annual session in October marked the end of a transition year for the industry’s most prestigious honor for dental companies. The Cellerant “Best of Class” Technology Award, formerly known as The Pride “Best of Class” Technology Award, recognizes innovative game changing technology offerings, … Read more
In the age of digital disruption, the rules of success in dental marketing have been re-written. Growing local competition has led to a situation where providing outstanding dental care alone is no longer a guarantee to enjoying an outstanding business. With easy accessibility to digital marketing tools, it is the best marketers and not necessarily … Read more
There are over 9000 dentists practicing in Ontario. Each have built a loyal following of patients who think that she/he is the “perfect” dentist. Therefore, it can be a confusing exercise to choose a dentist that is right for you and your family. Finding the perfect financial advisor is much like finding the perfect dentist. … Read more
This bright and airy practice is situated in the heart of the Stoney Creek community – hence it’s name. When first discussing the project with our client, Dr. Allen Park, it became evident that this new location was his opportunity to re-invent the branding and identity for Stoney Creek Dental, while also allowing to aim … Read more
Marketing your practice well requires the right marketing mix … it takes hard work, innovative, thoughtful ideas and consistent effort. Over the upcoming weeks, I will have many conversations with doctors and office managers wanting to attract more new patients to finish their year off strong and set themselves up for success to begin the … Read more
On Saturday, September 3, 2016, a group of strangers from across Ontario gathered at the Toronto airport. Their mission: head down to Negril, Jamaica to provide free dental treatment and education to impoverished Jamaicans. This was the second annual trip organized by Great Shape! Inc., the Sandals Foundation, and DMC LLP.1 The volunteer group included … Read more
There are many key milestones in a dentist’s practice and personal life. One such milestone for the average dentist I know occurs when you turn 58. It is the day you actually start living your retirement plan. That’s because the average dentist I know is out of dentistry by age 62. Therefore, until age 58 … Read more