Navigating the dental business world can be one of the toughest jobs in the dental space. Choosing what services are needed, what is necessary, what to keep in office, what to outsource, where do you start? Every time you open your email or social media accounts there is a new type of service offered. What … Read more
In early October, Oral Health was graciously invited to attend Dentsply Sirona World in Las Vegas ¬¬– and it did not disappoint. We were given the opportunity to experience three full days of education, networking, and social events in Sin City. The industry’s must-attend event has yet again proven itself as extremely beneficial for attendees … Read more
With the rise of clear aligner therapy in dentistry, it has become increasingly common for general practitioners (GPs) to provide orthodontic services like Invisalign. Offering orthodontic services is a differentiating factor for general practitioners and can help set practices apart in today’s highly competitive market. On the other hand, orthodontic care is a specialization that … Read more
A strong brand image is high on the agenda for most dental practices. Forward-thinking practitioners know how an out-of-date website or a poor email newsletter can paint the wrong picture of a brand in a matter of seconds. But building a brand isn’t just about how a company looks. How a dental practice sounds to … Read more
Our love of video is much older than the internet. From the first motion pictures and reel-based home movies to VHS, DVD, and beyond – people have been obsessed with video for generations. The popularity of this media format is much older than the internet, and it isn’t likely to fade anytime soon. Video marketing … Read more
Social Media is hard to get right, but easy to get wrong. Everyday users send 500 million tweets, make 4.5 million likes on Facebook, and upload 95 million photos and videos to Instagram. Social media is a powerful influencer. Everyone is doing it, using it and viewing it; the largest to the smallest businesses, governments … Read more
Dentistry is a special and exciting career for people interested in medicine, oral health, and helping others. Although becoming a dentist requires many years of education, our challenging yet rewarding field can make the effort well worth it. The Learning Curve for graduates transitioning into private practice is steep; and very rewarding for those who … Read more
Since Oral Health Office is dedicated to all things business related, I thought this would be the perfect platform to share some exciting (non-dental) news with you, our dedicated readers, about our media company, Newcom Media Inc. If you are not aware, Newcom Media produces magazines, websites, trade shows and events for the dental, automotive, … Read more
With September and the launch of a new school year, we inevitably begin to think about learning and education. When it comes to facilitating the learning and development of new healthcare professionals, mentoring is noted as being a key mechanism to accomplish this goal. While mentoring may not be as prevalent in dentistry as it … Read more
In any type of job, there are elements we hate, fear and try to avoid. For me, that element is dealing with clients who are hit by ransomware. Whether we are able to assist them in decrypting the data or not, it is an extremely stressful and overall nasty experience, to put it mildly. Ransomware, … Read more
You probably know what happens if you don’t practice good oral hygiene: tooth decay, gingivitis, and even worse. But what about preventative maintenance when it comes to employment law? The simple reality is that most dentists, whether they are the employer or the employee, don’t take the time to understand their legal rights and obligations. … Read more
Dr. Staples was the previous Principal owner of the multi location dental practices in Victoria. She nurtured that particular business for 20 years. Growth progressed from a single practice office to a multi-practitioner office with over 30 staff in four different locations. The business model naturally moved to a more corporate structure. In moving to … Read more
Why do we choose one continuing education course over another? Where should we spend our time, effort and money on courses? Why is a particular course of interest to me? How will a course help me and my office, and my patients? What makes a great course? These are all important questions to consider. I’ve … Read more
In today’s digital world, your website is your primary marketing tool – whether you like it or not. A recent study showed over 80% of Canadian consumers use a digital device to locate and/or validate a business online before making contact1. That percentage skews much higher in younger audiences and it’s growing every year. Your … Read more
I must admit that when this book first came out in the early nineties, I never read it. I still have not read the book to this day. The premise of the book was that most common relationship problems between men and women are a result of fundamental psychological differences between the sexes. Of course, … Read more
The importance and advantages of a landing page are manifold in digital marketing. It is a powerful marketing platform and the place where a visitor “lands” after clicking on your website link in Google search results, a Google AdWords ad or your social media pages. If you want to make a great impression on your … Read more
With rising interest rates, a stagnating economy, significant tax rule changes for professional corporations and increased revenue pressures, 2018 was another low point in a string of troublesome years for Canadian dental practitioners. No single event more clearly echoed the growing tension than the Core Dental Partnership’s unexpected receivership in Edmonton, Alberta on December 21. … Read more
Our journey to expand Prince Albert Smiles from one to two locations began with a vision: the need to better serve our rapidly expanding patient base. We have created a strong culture of acceptance and warmth for our patients and staff and we wanted to reflect that culture in our surroundings as well. The addition … Read more
Facebook can help you reach new dental implant patients through targeted ads. A dental implants campaign can raise awareness in your community and show that your practice is experienced when it comes to placing implants. With a bit of creativity and planning, you can create your own campaign to generate leads. Here’s how you do … Read more
Extroverts are outgoing and introverts are shy, right? Not exactly. I’m an introvert. No, I’m not shy. I’m not antisocial. I’m not stuck up. I’m simply just listening and observing in my comfort zone. Truly understanding each personality type in your office – and which one you are – can help you manage a vast … Read more