Your dental website is not a digital brochure. It is your front desk, waiting room, and first impression all in one place. When it works, it builds trust fast, answers real questions, and makes it simple to book. When it does not, patients click away and call the practice down the street. Here are the … Read more
Your clinical skills are excellent. Your patient care is exceptional. Yet practices with worse dentistry consistently outrank you in local search results. The reason? They’ve built massive review profiles while you’re still manually asking patients to “please leave us a review when you get a chance.” Spoiler alert: patients never get a chance. Between parking … Read more
While technology continues to reshape our society in both positive and negative ways, it is also changing how we connect with our neighbours and communities. For instance, emerging innovations such as robotic companions and digital platforms are showing promise in helping seniors overcome traditional barriers to human interaction — a group that has long faced … Read more
Everyone loves a good deal, and in 2025 promotions and discounts remain a powerful way to attract and retain clients. This infographic highlights key statistics on promotion outcomes, offers guidance on how to get started, and outlines the methodology behind successful campaigns.
A recent news story described an Ontario family who was shocked when their parents passed away within the same year and the estate owed more than $660,000 in taxes. The children expected to inherit a cottage and retirement savings, but much of the money went straight to the Canada Revenue Agency. This wasn’t a mistake. … Read more
More patients are asking AI for help choosing a provider. A June 2025 Rater8 survey found that 26 percent of patients said AI tools, including AI-generated review summaries and assistants like ChatGPT, directly influenced their choice of healthcare provider. That puts AI influence on par with primary care referrals at 28 percent and healthcare review … Read more
The days of dentistry as a “boutique” business are long gone, says Prashant Ohri, president of Henry Schein Canada and Americas (non-U.S.), Global Distribution Group. For years, many dentists weren’t trained to run a business. Today, they’re expected to standardize workflows, track key performance indicators (KPIs), market online and adopt digital tools—all while preserving the … Read more
I don’t think it’s an exaggeration to say that a new bill announced by the Office of the Superintendent of Financial Institutions (OSFI), the federal government agency that regulates Canadian banks, could mark the end of real estate investing in Canada as we know it. Significant changes are coming in 2026 to the way Canadian … Read more
Dental patients no longer flip through phone books or rely only on referrals. They research online, reading reviews, comparing services, and searching Google for the most convenient clinic. If your dental practice doesn’t appear in those local searches, you’re missing out on a steady flow of new patients. Google’s local algorithm prioritizes dentists near the … Read more
If you are a golf fan, you likely spent time recently watching the chaos at the Ryder Cup! Drinks thrown at players and their spouses. Heckling during backswings. A sport famous for its hushed reverence turned into something resembling a rowdy bar on game night. Here’s what struck me: Golf didn’t change. We did. And if … Read more
The Canadian dental industry is entering a new chapter. Dentalcorp Holdings Ltd., the country’s largest dental services organization with more than 550 practices, has agreed to be acquired by U.S. private equity firm GTCR in a transaction valued at C$2.2 billion. Once complete, Dentalcorp will no longer be publicly traded on the Toronto Stock Exchange … Read more
Abstract The rise of artificial intelligence has made it easier than ever for cybercriminals to exploit stolen data. One overlooked risk is the Google Takeout archive, a downloadable file that contains the full contents of a Google account, including emails, contacts, calendars, photos, and even location history. For healthcare providers who use Gmail, this can … Read more
Have you ever felt like you were standing on the brink of something bigger…ready to launch a new service, step into a new role, or chase down a big goal only to find yourself frozen by hesitation? If so, you’re in very good company. Most of us, whether in our personal lives or our businesses, … Read more
The why: Background story In the heart of Toronto’s vibrant Leslieville community, a kids dentistry practice has opened its doors with a heartfelt mission to become a warm, welcoming home for children’s oral health. Leslieville Kids Dental Centre was founded by husband-and-wife duo Dr. Helia Koleini and Dr. Jacob Balkos. It reflects their personal love story … Read more
Advances in detecting early childhood caries (ECC)—from improved diagnostics to emerging AI tools—promise earlier intervention and expanded treatment options. Yet ECC is more than a microbial condition. For many children, especially in marginalized communities, it is a visible marker of systemic inequity. The view from the dental chair Oral health professionals see health disparities in … Read more
In its 2025 Health and Media Annual Tracking Survey, the Canadian Medical Association (CMA) found that 62% of respondents encountered health content that later turned out to be false or misleading—an 8% increase over what was reported in last year’s survey. All members of our broader medical community have the responsibility to contribute favourably to … Read more
For many patients, the thought of visiting a dental office triggers anxiety well before they step through the door. Traditional dental spaces, even when visually pleasing, often overlook the other powerful senses that shape a patient’s experience. Sound, touch, scent, and even subtle environmental cues all play significant roles in how patients perceive their visit … Read more
Everyone is busy. Even your most loyal patients may not take the time to actively refer their friends or family to you. A clear and grateful “ask” can go far to secure more referrals. Follow up. Thank patients for their referrals, either with a simple thank you card or a VIP promotion.
Most dentists know that they need more Google reviews to get more new patients. It makes sense, right? Humans are influenced by what other people think about products and services. If you’re shopping on Amazon, you’re going to check the reviews before deciding if something is worth buying. The same goes for booking a hotel, … Read more
When you started your practice, you may have quickly put up a website and opened social media accounts to have a presence—any presence. You may have covered significant ground on that site, highlighting every service you offer. But you may be missing the real “beating heart,” which differentiates you from the other dentists in your … Read more