In today’s competitive economy, a good marketing strategy can make the difference between a thriving dental practice, and one that is struggling to stay afloat. And content marketing is a pillar of any good strategy. What is content marketing? Content marketing is generally defined as creating and distributing content that is not explicitly promotional. In … Read more
THE WHY: Clinicians’ story The journey to open Blueridge Oral Maxillofacial Surgery (OMS) began while Dr. Osama Soliman was still in dental school. During fourth year, he was encouraged by a mentor to explore his options for becoming a specialist. One day he found himself observing a surgical procedure being performed in a local hospital … Read more
Other than looking a little more youthful or sporty in your Facebook or Instagram profile picture, why else ought we get a little fitter? There are many reasons to get fit, live fit and stay fit. We wanted to focus on why versus how. You see most of us do hours of online reading and … Read more
With the end of summer nearing, many Canadians are settling back into a routine with an increased focus on healthy habits. Numerous patients have delayed care for quite some time, and the demand ahead for treatment plans will be significant. As such, dental practices must be ready to support a return to packed patient schedules. … Read more
A dentist running a Dentistry Professional Corporation (DPC) is like any other small business owner who is challenged with how to pay for drug, dental and extended healthcare costs. If you do not have access to a group plan through your spouse, you will have to pay for these expenses out of pocket using after … Read more
Technology has made its way to the healthcare industry, changing the way patient care is handled on a variety of levels. Telehealth and teledentistry are two prime examples. Though they were already on the rise, the COVID-19 pandemic created a boom in telehealth, with 46 percent of patients saying they use telehealth for some visits, … Read more
Before he played Walter White, actor Bryan Cranston played the lothario dentist Tim Whatley on NBC’s “Seinfeld”. While little about Whatley is realistic, the character touches on mental health issues in the dental profession; namely, the stereotype that dentists have the “highest suicide rate of any profession.”1 Even though this is an urban legend, “Seinfeld” … Read more
Understandably, most dentists hesitate to think of their patients as customers. Yet, today’s patients take a consumer approach to selecting dental care. They have information, they have options, and they shop around before choosing a provider. Therefore, the sales and marketing funnel, which has long been used to guide retail strategies, can easily be applied … Read more
THE WHY: Clinicians’ story T-Dot Dental opened their doors in mid-February 2020. What followed was an almost complete global shutdown to most sectors of society including their newly opened practice. The pandemic was a true test to everyone on how important robust community relationships and a strong strategic business alliance can be in times of … Read more
We hire fabulous, superstar team members who are: Happy to come to work and passionate about their career; Connected and loyal to the practice; Excited to learn new things to drive long-term success; Measure their success based on the team and practice success. Sadly, over time, we often start to notice a change in their … Read more
In a (post) pandemic world, where the population is more aware of the risks of airborne transmission and “work from anywhere” has become de rigueur, some patients will prefer to avoid commuting to the dental practice as often. But that doesn’t mean a dental practice should give up on the relationship it has built with … Read more
Every aspect of our lives was completely upended in March 2020 when the novel coronavirus first reached Canada, and in a matter of days all of us had to adjust to a “new normal” that was anything but normal. The healthcare industry was severely affected as medical professionals fought to stay ahead of the curve, … Read more
When you made the original decision to be a dentist, it is possible that you did not also think about being the executive or leader of a practice and what that would entail. You just wanted to help people have healthy teeth and a great smile. Later on, when you decided to own a practice, … Read more
At least once a week I have someone reach out to me asking about bringing an app idea to market. As you’re reading this – chances are high that you, your spouse, friend, cousin or co-worker has an app idea (that’s sure to be worth billions!) and you (or they) are wondering how to take … Read more
In the past, dental practices built their reputation by word-of-mouth advertising, print and mass media campaigns, and establishing themselves in communities. These forms of marketing are still valuable and necessary tools, but they don’t account for a major source of publicity for modern practices: online reviews. The ascendency of the internet as the primary method … Read more
THE WHY: Clinicians’ story After 11 years of practice as an associate in Edmonton, AB, Dr. Daniel Kim and his family decided to open their dream practice in the thriving community of Kelowna, BC, which is cradled within a glorious range of mountains in a sanctuary filled with pristine lakes, pine forests, abundant gardens, orchards … Read more
A nice website with good articles is a great start to marketing your dental practice. However, in today’s multi-media, multi-platform world, that alone is not enough. You need a variety of content types, with video being one of the most important. Video is one of the most popular and fastest growing marketing mediums. In fact, … Read more
In our world that has rapidly changed over the past 18 months, we have had the choice to either evolve proactively, beyond all of the extreme changes, or we could become paralyzed, stuck and increasingly diminished by them. Today, confidence and focus are the most important human abilities. Without confidence and focus, embracing change and … Read more
According to the World Health Organization’s March 25th, 2020, report on oral health, dental caries remains the number one dental issue globally to this day. While we are seeing a decrease in dental caries in both fluoridated and non-fluoridated communities in Canada, there is still much work to be done. Dental decay occurs when the … Read more
I have been a dentist for 30 years but only practised for seven. I spent more than 20 years in the regulatory sector, and taught oral health professional students in six post-secondary institutions and medical students at two universities. I also have mental illness. After I was interviewed recently for a feature article in another … Read more