Corporate Owned Life Insurance: Who Is the Actual Beneficiary?

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Who is the beneficiary of your corporate owned life insurance? A rather simple question but one that is often misunderstood. If one were to dust off one’s corporate owned life insurance contract you would see that the owner and beneficiary of the contract is your corporation. Why? Because of tax law rules dealing with taxable … Read more

Everyone Loses: New Hygienist vs. Dentist Court Cases

Dentist Court Cases

Lawyers excepted, everyone lost. That’s my conclusion after reading two recent Ontario employment cases involving hygienists and dentists. Shelley Nicholas v. Dr. Edyta Witulska DPC, 2022 ONSC 2984 A dental hygienist (“Nicholas”) was employed part-time until she resigned in 2018. She had been employed from 1991 to 2011 with Dr. Michael Veer without a contract. … Read more

Surviving and Thriving in a Challenging Market

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Dentists have few ways to control or manage inflation. A major tool that dentists have to fight inflation is their ability to increase productivity and/or use money to buy tools that increase productivity/efficiencies. Dentists who upgrade and enhance their clinical skills may be able to bill more per hour. Dentists who buy tools such as … Read more

Set SMART Goals for Your Dental Marketing

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“Agoal without a plan is just a wish.” You have probably heard this famous quote by Antoine de Saint-Exupéry, often mentioned in motivational and self-help texts. However, it is equally applicable to most areas of business, including marketing your dental practice on social media. In fact, we can take it a step further. You need … Read more

Gulp! Preventing and Managing Accidental Ingestion and Aspiration in Dentistry

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In oral healthcare, ingestion or aspiration of foreign objects are significant iatrogenic events. These mishaps are by their very nature unexpected, and successful prevention and management are key to minimizing potential adverse consequences. While relatively rare, dental literature is filled with reports of ingested or aspirated dental burs, implant components, endodontic files, amalgam fragments, crowns, … Read more

Office Space: 14th Avenue Dentistry

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THE WHY: Owner’s story 14th Avenue Dentistry is located in the city of Markham, Ont., approximately 30 km northwest of downtown Toronto. Whether you are a resident, visitor or tourist, there is something for everyone to enjoy, see or do in this rapidly growing community. This thriving practice is owned and operated by the extraordinary … Read more

Create a Code of Commitments

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Even the best of us can lose our way in all the noise and hubbub of the day-to-day stresses. Establishing a code of commitments for the practice will help the entire team keep on track – even in stressful situations when the wheels fall off. A code of commitments is about having a preplanned game … Read more

Ready or Not…DMC Expands Dental Outreach to Sint Maarten

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Sint Maarten. My Island Bride. I Crave Your Curves: Hillside, Bays and Beaches, Narrow, Wide. Some Parts Raw. Some Gentrified. Your Warm Embrace, Sunnyside Let’s me Hike or Bike, Mountainside. Swim or Sail, Race or Ride. While Gentle Breeze Makes Heat Subside. Statehood-wise, a Great Divide: French – to the North; Dutch – South-side. But When … Read more

Now Hiring! 4 Mistakes to Avoid When Choosing Staff

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As a dentist, when you are prepping a dental crown or undertaking a dental filling, you would always follow a diligent process, right? However, the same diligence is usually not followed when you are hiring dental staff for your clinic. This is despite the fact that a bad hire can turn out to be extremely … Read more

Minimize Risk, Land the Plane, Close the Deal.

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Commercial air travel is safer with every passing decade.1 Advancements in mechanical, operational, and technological design contribute to an ongoing trend in risk reduction of mortality in the airline industry. That risk is now approximately 1 in 8 million passengers.1 Regardless of how small a given risk, it behooves any industry to continually strive to … Read more

Does Your Dental Marketing Team Need a Social Media Content Calendar?

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At first, it might seem easy to keep your dental practice’s social profiles active and interesting. After all, we all find time for social media in our off hours and idle moments. However, social media marketing is quite different. It involves setting goals, developing strategies, and creating a cohesive plan involving all channels. To make … Read more

One Day at a Time: Mapping Your Road to Wellness

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Many of us want to incorporate healthier habits into our lifestyles, but the mere thought of a wellness routine is daunting. You floss, you brush, you exercise, and think to yourself, “there are only so many hours in the day!” I recently read a great article by Jamie Millar about this very topic, and I’ll … Read more

Office Space: Essex Family Dental

Essex Family Dental

THE WHY: Owner’s story Essex Family Dental opened its doors in 2016. Essex is a growing community located in the heart of Windsor, Ont., a city situated on the south bank of the Detroit River directly across from Detroit, Michigan. The city prides itself on safety, accessibility, affordability and fun, and is a leader in … Read more

Emotional Dentistry From the Heart

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Each new grad enters the world of private practice with dreams and visions of maintaining that fresh and vital feeling of importance. As dental professionals, we are excited to deliver great dental healthcare experiences to happy, appreciative patients that value what we can do for them. Then, as patients arrive, the realities of private practice … Read more

Activating Your Dental Hygiene Business Mindset

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In the past two years, the strain of the pandemic has caused dental teams across the country to re-evaluate processes – a challenge at the best of times but essential to providing optimal patient care and maintaining practice production through a crisis. Practices that have succeeded during this challenging time share some key commonalities: clear … Read more

Chatbot Talk: How AI Chatbots Are Changing the Dentist’s Office

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In the era of remote work, flexibility is vital. For some businesses, that means investing in a free phone number so that employees can work from home while customers can still call them anywhere, free of charge. For others, instead of hiring human agents to work in different time zones, AI chatbots can be a … Read more

Alignment and Your Dental Practice Growth

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Recently, I watched a crew team practice at Nathan Benderson Park in Sarasota, FL. As I watched the team glide effortlessly across the lake, I made three observations. First, I noticed their boat. It had a beautiful wood interior; the outside was shiny and spotless. Next, I noticed the leadership of the coxswain and how … Read more

Staffing: Serious Business

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We always consider the staff an important factor when valuing a practice. Dentistry, much like many other sectors of the economy, is facing severe workforce shortages in all facets of their team. These challenges can be found throughout the country. Whether it is a shortage of assistants and hygienists, and unrealistic salary expectations from new … Read more

Optimizing Your Instagram Strategy

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Instagram was a social media powerhouse, with over one billion active monthly users,1 before the COVID-19 pandemic. Like other social networks, its role in business and society was cemented by the diminished opportunity for in-person interaction. Global usership of Instagram increased by 16 percent between 2019 and 2021, making it the sixth fastest-growing network during … Read more

The Safety Dance: Going from Near Misses to Good Catches

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Imagine the following scenario: A temporary dental assistant loads a sterilizer before lunch, and despite pressing the start button, the sterilizer fails to begin the reprocessing cycle. Another assistant returns later to unload the pouches. In a rush because one of their appointments ran long, they fail to confirm the status of the indicators, incorrectly … Read more