It should be no surprise to you that the phone in your practice is one of the most important pieces of technology to have. After all, that is how nearly ¾ of patients first contact a dental practice, plus returning patients trust this easy method to schedule appointments, ask questions and refer new patients. How … Read more
Successfully convincing your patients to accept a necessary treatment for their oral health is an important goal to have. You want the best for your patient… and your practice. Whether it’s a case of dental anxiety or a lack of dental insurance, the possible reasons for your patient denying treatment are endless. An important reason … Read more
You’re undoubtedly sick of hearing about how your practice needs a digital marketing strategy, to build a social media presence and why you should learn about SEO. While the dental industry relies heavily (and successfully) on patients’ word-of-mouth to refer and find dentists, there’s a digital alternative that you should be paying attention to: online … Read more
Despite everything you may hear in 2019, your business will not disintegrate if you’re not on social media. That’s not to say you aren’t missing out on a large younger audience, but there are some successful alternatives. • Focus on your website. Your website should host all of the information patients are looking for when … Read more
Let’s not beat around the bush: patients can and will leave your practice because of you. Dissatisfaction with a dentist or their team is the number one reason for patients finding a new practice. However, it’s crucial to note: patients want to be loyal and stay. You already know that chairside manner is the most … Read more
First impressions matter. Whether it’s the first handshake, the first walk-through or the first “hello” in a phone call – they matter. Those firsts are how you base your opinion on an experience, and that’s what your patients are doing the moment they call your office or walk through the door. Visualize your office and … Read more
There’s no denying patients are more technology savvy than ever. And if they aren’t, they can easily Google “intraoral camera” or “CAD/CAM” and walk into their next dental appointment “experts”. It’s understandable why 55.2% of Canadian dentists are concerned of the demand for dental technologies by patients. But relax, it’s not as bad as you … Read more
In the day-to-day rush and routine of running a dental practice it can be difficult to pause and appreciate the value your staff bring not only to your office, but your patients’ experiences. We recently surveyed 1,000 dental patients from across Canada and they agree: your staff are important. Nearly one third of patients said … Read more
On behalf of the Oral Health Group, I’d like to thank Dr. Bobby Chagger, Dr. Effrat Habsha, Dr. Mark Lin, Dr. Kevork Manoukian, Dr. Jordan Soll and Dr. James Yacyshyn for participating in our first-ever roundtable for our Data Driven Dentistry series. This comprehensive study was a new creative project for Oral Health, which focused … Read more
You probably aren’t looking to return to school anytime soon, but as dental professionals across the world know all too well, attending continuing education courses is essential to your growth as both a practitioner and business owner. 38.1 per cent of Canadian dentists* are interested in attending a CE course on running a small business. … Read more
What’s more challenging: Finding qualified Level II Assistants, or keeping up with patient expectations? It’s a trick question because they’re both vital to the success of your practice. However, based on our recent survey*, we probably could have predicted your response based on your practice’s revenue. We found Canadian dentists who earned less than $500,000 … Read more
Your interests can say a lot about you, especially as a dentist. We’re not talking about what sports you watch or what radio station you listen to on your way home from work; we’re talking about what you study. Some trends in dental continuing education courses are obvious, but some may make you stop and … Read more
Think about a time when you had a great dining experience. Chances are it’s not just the food that made it a memorable experience. From the minute you walked in the door and was greeted by the smiling hostess, to when you paid your bill, you were treated as a valued guest. Picture the same … Read more
There are endless day-to-day challenges to face as a dentist. Not only are you performing procedures, developing treatment plans and trying to stay on top of the latest techniques and products, but you’re also running a business. While every practice owner goes through similar daily struggles, the size of a practice has a large effect … Read more
As technology changes and becomes a bigger part of our everyday lives, you must prepare for your patients’ expectations of a dental office to be tech-heavy. While they may not fully understand the benefits of the upgraded technology, they will know that the possibility of new and upgraded services exist, and will expect them during … Read more
STANDARD Traditional marketing for your practice has stood the test of time and proven itself beneficial. It is an easy and free marketing service for your practice, which is solely based on the experience of your patients. These forms of standard marketing require little to no effort, however, it does hold you accountable for how … Read more
This isn’t the be-all end-all of networking guides but considering only 75 per cent of dental professionals are frequently networking, it’s a good start. Seventy-five may sound high, but in reality, all professionals should be networking, whether online or in person. Nobody is claiming networking is easy, but it’s a necessity in business for a … Read more
A recent trending topic in dentistry has seen dental professionals promoting oral health’s direct effects on patients’ overall health. This is seen in campaigns, days of recognition and association messages, but it’s also become apparent for patients during their dental appointments, which will now often include a health assessment. Oral Health Group recently conducted a … Read more
Dental marketing has become a comfortable endeavour, with many Canadian dentists opting to rely on word-of-mouth (WOM) to gain new patients. In fact, 91.9 per cent of Canadian dentists* agree WOM is how new patients learn about their practice. Obviously, it’s an ideal strategy – it requires no money, time or tracking for practice owners. … Read more
