Our survey shows that most dentists have a pre-determined amount they put toward their marketing budget for the year. But what do the experts recommend? The Business Development Bank of Canada (BDC) recommends basing your marketing budget on a percentage of your revenue and finds that most B2C small businesses spend between 5 and 10 … Read more
Our study reveals that business tasks, such as staff management and paperwork, are among the least favored aspects of being a dentist. This stands in contrast to the reasons most dentists enter the field – namely, a passion for science and a desire to help people, as discussed in last month’s column. However, many dentists … Read more
There are many reasons people choose dentistry. Some enjoy blending their passion for science and art, some pursue it for the flexible lifestyle and independence, and others simply love helping people. However, at least a third of respondents to our survey said that one of the main reasons they pursued a career in dentistry is … Read more
Buying your own dental practice is no small feat. Many factors must be considered, which is why having help from a broker or lawyer is extremely important. In our latest survey of practising Canadian dentists, we looked at some current trends for when dentists plan on buying or selling their practices in terms of age … Read more
Let’s review where your practice stands compared to others across Canada. Nearly half of dentists reported having between 1000-2000 active patients at their practice with the average revenue per patient being $1,189. Does that match your office or are you in the percent with less patients and lower revenue? Nearly 40% of dentists have an … Read more
Many dentists practice as an associate before purchasing their own practice while some go straight into owning. Depending on your path to practice ownership, there are a few different challenges to keep in mind as you prepare. For those who do not work as an associate before buying their practice, the largest challenge is finding … Read more
Most practice owners are in charge of their own marketing. But should that be the case? On top of clinical cases and other business duties, taking on the task of marketing is a lot to have on your plate as an owner dentist. If you find yourself overworked and overwhelmed, this is an area to … Read more
Dentists are finding the most effective way to attract new patients to their office is by using search engines. Search engine marketing is a digital marketing strategy used to increase the visibility of a website across search engine results pages, such as Google. There are paid and organic ways to use search engine marketing for … Read more
From daunting administrative and business tasks to dealing with difficult patients and staff, there are many reasons why most dentists agree their career leaves them feeling burned out from time to time. If you can relate to this, then these tips are for you. Start delegating tasks: To do this, you need to know yourself … Read more
Oral Health is pleased to share the results of our annual Data Driven Dentistry survey! The purpose of the survey was to understand what dental practices are currently doing to thrive, grow, and prosper, with a focus on themes of technology and AI, marketing, team management, transition planning, and more. We will share the results … Read more
CE Courses: Online or In-person? We looked at the trends in CE and found dentists’ preferences were split between in-person and online courses, but that topic of course was the most important in decision-making. The Importance of Dental Labs Most dentists do not plan to add an in-house lab to their practice, but we explored … Read more
This month we wanted to look at how valuable the hygiene department is for a successful dental practice. We tend to agree with the 48% of dentists who consider an outstanding hygiene department essential for success, since hygienists help diagnose the amount of dentistry needs to be done and, therefore, increase revenue. When looking at … Read more
As the world evolves, so does dentistry. What were the most important aspects of running a successful practice years ago may have changed. Let’s do a check-in and look at the top three things that make a dental practice successful now, according to practising dentists. Good patient follow-up: Of course, you need patients to show … Read more
For the second year in a row, hiring and retaining staff ranked number one as the biggest challenge dentists are facing. So, what can be done to improve this issue and ease your stress as a practice owner? You most likely already have a handle on your practice’s branding, which you use to attract patients. … Read more
The majority of dentists surveyed for Data Driven Dentistry have renovated their practice at least once in the last five years. It is great to see practice owners are aware of how important it is to consistently improve their space. Here are the most popular reasons we found dentists were renovating: COVID-19 Protocols: A number … Read more
If you currently work in dentistry, you are most likely aware of the hurdles that practitioners face on a day-to-day basis. However, our annual survey revealed some positive data! It showed that 93% of dentists still believe that dentistry has given them a great career and personal satisfaction, despite the stress and costs. While many … Read more
Only 34% of practice owners conduct exit interviews when staff depart from their practice. Considering the current staffing challenges facing the dental industry today, we encourage more practices to think about adding this step into their process for staff departures. It is the perfect opportunity to find out exactly why the staff member is leaving … Read more
This time comes for every dental practice owner – the time to sell your practice. Whether you are selling your practice to completely retire or to step away from owner responsibilities while still practising, there is much to consider when selling your business. The two most popular reasons our readers would consider selling their practice … Read more
Many dentists are interested in learning more about new technologies and equipment, despite not having plans to purchase anything this year. As for the dental practitioners who do plan on making purchases in 2023, digital impression systems seem to – overwhelmingly – be the technology they are hoping to buy. However, a type of technology … Read more
According to our survey respondents, most dentists are still using external dental labs and have no immediate plans of adding an in-house lab to their practice. This is to be expected as starting up and running a dental lab requires high costs and a lot of work. Essentially, it is committing to running another entire … Read more