Promotions—Beyond strictly money-saving discounts

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Everyone loves a good deal, and in 2025 promotions and discounts remain a powerful way to attract and retain clients. This infographic highlights key statistics on promotion outcomes, offers guidance on how to get started, and outlines the methodology behind successful campaigns.

Death & taxes: Lessons for dentists

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A recent news story described an Ontario family who was shocked when their parents passed away within the same year and the estate owed more than $660,000 in taxes. The children expected to inherit a cottage and retirement savings, but much of the money went straight to the Canada Revenue Agency. This wasn’t a mistake. … Read more

How dentists can stay visible as AI changes the way patients search

AI is becoming the new referral source as more patients ask algorithms to help pick their provider. (iStock)

More patients are asking AI for help choosing a provider. A June 2025 Rater8 survey found that 26 percent of patients said AI tools, including AI-generated review summaries and assistants like ChatGPT, directly influenced their choice of healthcare provider. That puts AI influence on par with primary care referrals at 28 percent and healthcare review … Read more

Operational efficiency and authentic leadership are reshaping the future of dentistry

“The most important piece is getting the patient in the door,” Ohri says. (iStock)

The days of dentistry as a “boutique” business are long gone, says Prashant Ohri, president of Henry Schein Canada and Americas (non-U.S.), Global Distribution Group. For years, many dentists weren’t trained to run a business. Today, they’re expected to standardize workflows, track key performance indicators (KPIs), market online and adopt digital tools—all while preserving the … Read more

From AI in the office to robot-assisted dental implant surgery

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ChatGPT has transformed your admin workflows and treatment notes. Now, meet the robots entering your operatory.1 1. The rise of surgical robotics When the da Vinci Surgical System launched in July 2000, it proved to general surgeons that robotic-assisted surgery, offering high-definition 3D views and built-in tremor-filtration technology, could be effectively applied to a wide … Read more

A risk-based framework for dental AI adoption: 2025 update

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Artificial intelligence has entered dentistry not with fanfare, but through a quiet transformation. In practices across North America, clinicians are discovering that AI scribes can record consultation notes while they focus on patients, enhancing compassionate care. Diagnostic algorithms can identify subtle pathologies in radiographs, and machine learning-powered administrative assistants can simplify insurance authorizations. What once … Read more

The Debridement Difficulty Index (DDI):A proof-of-concept, GPT-supported tool for predicting periodontal therapy complexity

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Periodontal debridement, particularly scaling and root planing (SRP), remains the cornerstone of nonsurgical periodontal therapy. Its effectiveness in reducing probing depths and controlling inflammation has been well documented for decades.1-3 However, despite its central role, the procedure presents significant variability in complexity. Factors such as pocket depth, furcation involvement, root concavities, calculus tenacity, and patient-related challenges … Read more

Recognizing lymphatic disease in dentistry: Clinical relevance and emerging therapies

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Abstract The lymphatic system, though essential in fluid homeostasis, immunity, and fat absorption, has historically received minimal attention in medical and dental education. Complex Lymphatic Anomalies (CLAs) represent a rare but serious group of lymphatic disorders that carry significant morbidity and mortality. This article integrates a personal perspective with a clinical review to highlight the … Read more

Silent progression: Full-arch implant peri-implantitis after 25 years without maintenance

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In the patient’s pursuit of restoring both aesthetics and function, dental implants have become one of the most widely used treatment modalities for the rehabilitation of partially and completely edentulous cases. Despite their high long-term success rates, dental implants remain susceptible to biologic complications such as peri-implant mucositis and peri-implantitis. These peri-implant diseases are primarily … Read more

Geographic tongue beyond the dorsum: Clinical and histopathologic diagnosis of ventral tongue and floor-of-mouth lesions

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Geographic tongue (GT), also known as benign migratory glossitis, is a chronic, inflammatory oral condition of unknown etiology.1 It is characterized by erythematous lesions with irregular white borders, and is typically seen on the dorsal and lateral surfaces of the tongue in circinate2 or serpiginous patches.1 The lesions often alternate between periods of exacerbation and remission, and may … Read more

Social media trends among Canadian dental patients

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Your dental patients are on social media—but how exactly are they using it? And how can you best leverage your own platforms to reach them? According to our latest survey, half of respondents said they are open to following business accounts, including dental practices. If you are deciding where to focus your efforts, Facebook, YouTube, … Read more

Local dental SEO: Put your practice on the map

Google Maps results capture the majority of clicks from patients searching for a new dentist. (iStock)

Dental patients no longer flip through phone books or rely only on referrals. They research online, reading reviews, comparing services, and searching Google for the most convenient clinic. If your dental practice doesn’t appear in those local searches, you’re missing out on a steady flow of new patients. Google’s local algorithm prioritizes dentists near the … Read more

The periodontal network

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When a 45-year-old patient presents with Stage IV, Grade C periodontitis alongside unexplained cervical lymphadenopathy, the question is not just about pocket depths. It is about recognizing that you are looking at a biological network in distress, one where local inflammation has activated systemic pathways that extend far beyond the gingival margin. This scenario is not hypothetical. … Read more