Oral Health is thrilled to introduce the first look at our Data Driven Dentistry series for 2025. After surveying dentists themselves over the past few years, we decided to return to surveying Canadian dental patients, which we have only ever done once before back in 2019. Our goal with the collected data is to start a conversation and reflection on what dental practices can do to improve their practice success by looking at the trends and preferences of their patients. The stats on this page are just a glimpse into what we plan to elaborate on within the pages of Oral Health throughout the rest of the year. Be sure to visit our website and follow us on social media for additional coverage and to let us know your thoughts on the results! If you would like to send your feedback directly to us, please contact our managing editor, Marley Gieseler, at marley@newcom.ca.
As seen in the print issue of Oral Health January 2025
In 2024 Bramm Research, a third-party independent research house, conducted a confidential online survey of general population Canadians who have visited a dentist within the past two years. The survey was limited to those 25 years or older, and nine age brackets were filled proportionally to the Canadian general population. Provincial proportions were also filled to proportionally represent English speakers in Canada of age 25 or higher. The target sample for gender was 50% female and 50% male. The survey launched on Friday, September 20th and closed on Thursday, October 3rd for a total of 14 days in field, and the number of completed responses was 1,000, the same as in 2019. With a total sample of 1,000, the margin of error is plus or minus 3.1 percentage points at the 95 percent confidence level. If, for example, 50% of the sample indicated that agreed with a statement, then we can be reasonably sure (19 times out of 20) of an accuracy within +/- 3.1%. This means that a total census would reveal an answer of not less than 46.9% and not more than 53.1%.
Sponsored by
