Dental patients have changed over the last 5 years
When comparing the recent data to the survey conducted in 2019, there were a few changes that highlighted how the patient population is evolving. For example, while 54% of patients felt aware of new dental technologies five years ago, only 48% felt aware now. This is a good reminder to keep up your patient education.
Top 3 ways to improve your patients’ experience at the dentist
When dental patients were asked if they would like to see anything improved for their experience at the dentist, 35% said “everything was fine,” but 61% made a suggestion. Lowering costs and offering payment installments ranked as the top suggestion. The second most common suggestion was to have a more comfortable environment at the dentist.
How do your CDCP patients really feel?
Among CDCP patients surveyed, 95% expressed an overall positive view of the plan. They are also more aware of new dental technologies, such as AI, compared to non-CDCP patients. Their interest in dentistry aligns with their proactive approach to improving their oral health by enrolling in the plan.
The best way to educate your dental patients about new technology
More than half of survey respondents do not feel aware of new dental technologies or procedures, and they have even less awareness of how artificial intelligence is being used in the dental office. When we asked patients how they would prefer to learn about new technologies, the most popular response was websites and online articles.
This is how your patients really feel about AI in dentistry
While three-quarters of Canadian dental patients admit they are unaware of how AI is being used in dentistry, nearly the same number say they feel optimistic about its potential. If you’ve implemented AI tools in your practice, consider sharing educational resources on your website or social media platforms.
Social media trends among Canadian dental patients
Half of survey respondents said they are open to following business accounts, including dental practices. If you are deciding where to focus your efforts, Facebook, YouTube, and Instagram stand out as the top three platforms. When it comes to content preferences, patients are most interested in information about new procedures and services.
As seen in the print issue of Oral Health December 2025
In 2024 Bramm Research, a third-party independent research house, conducted a confidential online survey of general population Canadians who have visited a dentist within the past two years. The survey was limited to those 25 years or older, and nine age brackets were filled proportionally to the Canadian general population. Provincial proportions were also filled to proportionally represent English speakers in Canada of age 25 or higher. The target sample for gender was 50% female and 50% male. The survey launched on Friday, September 20th and closed on Thursday, October 3rd for a total of 14 days in field, and the number of completed responses was 1,000, the same as in 2019. With a total sample of 1,000, the margin of error is plus or minus 3.1 percentage points at the 95 percent confidence level. If, for example, 50% of the sample indicated that agreed with a statement, then we can be reasonably sure (19 times out of 20) of an accuracy within +/- 3.1%. This means that a total census would reveal an answer of not less than 46.9% and not more than 53.1%.
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