The Last Word in Technology Archives - Page 2 of 2

Faster and More Predictable Treatment with 100% Custom 3D-Printed Brackets from LightForce Orthodontics: Q&A

Last year, Dr. Tim Dumore added fully custom 3D-printed tooth moving tools from LightForce Orthodontics to his treatment options. LightForce, which is headquartered in Burlington, Massachusetts, has developed a cloud-based platform to create patient-specific 3D-printed ceramic brackets delivered in patient-specific indirect bonding (IBD) trays that are 3D printed from a proprietary material.1 Dr. Dumore digitally … Read more

The Rules of the Game: Why the Best of Class Award Winners Should Be on Your Short List

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It’s hard to believe that a 13-year-old vision to make a difference has come so far. From an idea fleshed out over a breakfast meeting at Chicago Midwinter, to today, where the Cellerant Best of Class Technology Awards are covered by every journal in North America. The American Dental Association has partnered with Cellerant to … Read more

Do You Have a Xerostomia Strategy? Dealing Better with Dry Mouth Patients Starts with Creating a Screening, Diagnosis and Management Protocol

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According to the Cleveland Clinic, an estimated four million Americans have Sjögren’s, a systemic autoimmune disease that affects the entire body. Characterized by extensive dryness in the mouth and around the eyes, other complications include profound fatigue, chronic pain, major organ involvement, neuropathies, and lymphomas. Do we know how to support and manage this? Sjögren’s … Read more

Can You Market to Millennials? Mapping a New Patient Journey to Ensure Your Practice is on the Right Course

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It is vitally important to look past stereotypes and get into the real data about millennial behaviour that can inform how you interact with them as a potential customers and patients. Is your practice ready to meet this generation where they are? Mapping out this new patient journey is what keeps Paul Intlekofer, CEO of … Read more

Is It Time for TikTok? Four Social Media Platforms Dentists Should Be Using in 2021

These days, being “social” is good business. Here’s a quick look at why dental professionals shouldn’t dismiss social media as an integral (and fun) part of their broader marketing strategy. Instagram Why? Because instant connection with your existing and potential future patients provides great practice benefits. In five words, this is your immediate future. (And … Read more

Be a Resource, Not a Salesperson: Marketing Wisdom for the Dental Practice, From One of the Industry’s Behind-the-Scenes Experts

When it comes to innovation in dental marketing, I’ve watched Beth Gaddis work behind the scenes to take every organization she works with to a new level. Now, as Director of Content Marketing & Social Media at Simplifeye, she’s using her years of experience to enhance the way Simplifeye engages the dental community and provide … Read more

Logged On For Online Learning: COVID-19 Supercharged Industry Adoption of Digital Education, But is the Trend Here to Stay?

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Being asked to quarantine throughout much of 2020 reshaped much of our common life together, including how we as clinicians pursue continuing education. As we all continue the transition out of “crisis mode” toward the “new normal,” I wanted to sit down with two people who had a front-row seat to dentists’ changing habits and … Read more

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