It is vitally important to look past stereotypes and get into the real data about millennial behaviour that can inform how you interact with them as a potential customers and patients. Is your practice ready to meet this generation where they are? Mapping out this new patient journey is what keeps Paul Intlekofer, CEO of … Read more
These days, being “social” is good business. Here’s a quick look at why dental professionals shouldn’t dismiss social media as an integral (and fun) part of their broader marketing strategy. Instagram Why? Because instant connection with your existing and potential future patients provides great practice benefits. In five words, this is your immediate future. (And … Read more
When it comes to innovation in dental marketing, I’ve watched Beth Gaddis work behind the scenes to take every organization she works with to a new level. Now, as Director of Content Marketing & Social Media at Simplifeye, she’s using her years of experience to enhance the way Simplifeye engages the dental community and provide … Read more
Being asked to quarantine throughout much of 2020 reshaped much of our common life together, including how we as clinicians pursue continuing education. As we all continue the transition out of “crisis mode” toward the “new normal,” I wanted to sit down with two people who had a front-row seat to dentists’ changing habits and … Read more