Websites

Exceeding Patient Expectations

Surpassing the “been there, done that” dental visit … Numerous studies have shown that the way patients rate their level of satisfaction with services provided is largely based on the depth of emotional connection they have received.  Patients rate connection and care as “very important” on the scale of what they expect. Visiting the dentist … Read more

Webinars Can Serve as a Useful Online Dental Marketing Tool

A research conducted by the Content Marketing Institute (CMI) in 2013 revealed that webinars are the third most effective online marketing tool. Webinars can deliver real-time content and engage the interest of the audience in an interactive manner. They are live and interactive, which makes them superior to videos in some ways. Making Online Events … Read more

Avoid Negative SEO Tactics to Maintain Website Search Rankings

Search ranking algorithms of leading search engines such as Google and Bing have become highly sophisticated in recent years. It is no longer a wise move to indulge in negative SEO tactics in the hope of pushing up search rankings for your website by manipulating the search algorithms. Such a move is most likely to … Read more

How to Maximize Favorable Visitor Response to your Website?

Your dental website will probably have a call-to-action to encourage visitors to fill a form, leave a comment, or call up your office for an inquiry or appointment. You can try to maximize visitor response in your favor, if you website fulfills the following pre-requisites. User-friendly Web Design Create an efficient and hassle-free user experience … Read more

The dentist called Dr. Facebook

A survey about how Americans prefer to access their healthcare providers shows a gap between what the community wants and what the healthcare providers offer. Most patients want digital access to healthcare advice,says this survey: We communicate with our friends, our families and our coworkers via email and Facebook, and apparently, most Americans also wish … Read more

Measuring Results of your Content Marketing Efforts

While you make online content marketing efforts to promote your dental practice, it is also important to assess where your marketing campaign is going and what kind of an impact it is making to help achieve your marketing goals. Use Google Analytics Google Analytics is the most popular web analytics service on the Internet. The … Read more

How to Achieve High Rankings in Facebook Search?

With over a billion active monthly users, Facebook continues to be the social media behemoth that is hard to ignore. Small businesses and professionals can leverage the power of Facebook to their marketing advantage. Many people use Facebook Graphic Search to get more information out about relevant products or services they may be looking for. … Read more

Boost your Local SEO with these Innovative Tools

For a standalone dental practice, local SEO is more important because most of the potential patients may be residing in the local area. The best conversion rates can occur when the traffic to the dental website primarily includes people from the area where the practice is located. With the right local SEO tools, it is … Read more

Why Use Social Media for Your Dental Practice

The impact of today’s technology on your business… Social Networking is the dialogue used by one or all of the above to converse, communicate and contribute online. Social networking can re-connect someone with their past, update today’s world on your daily events, share opinions, experiences and insights to a virtual friendship that can reach many … Read more

Steer Clear of these Common SEO Misconceptions

If search engine optimization (SEO) is not working for you, it may be time to review your SEO strategy. However, you should remember that SEO cannot provide an instant boost to your website traffic, and it is a systematic, long-term process to put your website on top of search results. In any case, stay clear … Read more

Invest 10 Minutes a Day for your Twitter Account

As a busy dentist, it can be very challenging for you to find time to manage your social media networks effectively. The easier way may be to delegate the task to a professional social media management firm or hire an in-house expert to handle your online promotion strategy. However, if you are keen to manage … Read more

Calling all diabetics

Imagine if your dental practice could make the following claim: A visit to your hygienist can significantly reduce your blood sugars. So says a new Indian study which found that one hour of scaling below the gum line not only significantly improved the health of gums for those with gum problems, but also reduced blood … Read more

Your Website: An Undervalued Tool?

In a down economy, it’s common for dentists to cut back on their marketing efforts due to fears about how the recession will affect their practice. In my opinion, this is a big mistake, and just the opposite is needed. Dentists need to find new and innovative ways to attract new patients to the office. … Read more

CLOG – Digital literacy enables you to learn by and from example!!

This is an endo related post. For those who are upset about my antipathy towards single file endodontics, rest assured, it will not be referenced, nor should you take away any sense that endodontic microsurgery and single file endodontics are mutually inclusive.  It’s a blog folks, take from it what you will.  I want to … Read more