About two decades ago, when the internet was still developing, one of the common doubts in the mind of small businesses was whether a website should be included as a part of their marketing strategy. However, now a website has become a prime requisite for any business. The new doubt in the minds of marketers … Read more
There is one online dental marketing strategy that is often not spoken about – the art of storytelling. This is not about actual bedtime story-reading sessions, but about giving your brand a method of communicating that immediately makes its presence felt in the heart and mind of the audience. The reality is that brand stories … Read more
Quite a few elements of content marketing can be anticipated and controlled. However, the same cannot be said of audience response. What would you do if some content that you have generated does not elicit the desired results? According to content marketing experts, there is plenty that you can do. With regard to a majority … Read more
Generating leads online is at the core of every business today, but all lead-generation efforts don’t yield the same results. This is because there are no standard, protocol-like regulations to make things absolutely clear for digital marketers. Online dental marketing is more about giving your strategy a personalized touch. One highly effective way to grab … Read more
Effective dental marketing is key to running a successful practice. However, finding time and making it a priority is much easier said than done. Here’s a checklist to help you prioritize quick yet beneficial marketing tactics to make a positive impact on your practice. 1. Write a blog post. While it may seem daunting at … Read more
Local search is proving to be one of the most prominent trends in 2018, and is likely to maintain its position among optimization factors in the year 2019 as well. Local search optimization is now a key determining factor in the ranking of a website locally. This ranking influences the amount of traffic a site … Read more
Welcome to your May Top Picks! This month was exciting for us: we launched our first Clinical Brief video and it was a success (bonus!). While there was some questionable news coming out of Vaughan, Ontario this month, some positive advice in how to run a Facebook contest made a big impact on our blog. … Read more
Social media content, no matter how engaging, isn’t worth anything if nobody sees it. Making small, smart investments in promoting your posts is the new reality of social media marketing — the faster you embrace it, the faster new patients can start finding you. Up until about 2014, if you posted something on your practice’s … Read more
Ah, April. Spring is in the air, the Cosmetic Dentistry issue of Oral Health is out, and you were all viewing and reading some GREAT content on our website. Whether it was another dental scandal in the news, or catching up on the highlights from a massive, successful dental conference, there was a lot to … Read more
When I discuss this topic, many people automatically think I’m only referring to the frequency at which content like blogs, articles, information leaflets, posters and social media posts should be created and shared. While this is definitely a vital factor that needs your attention in order to hit the right note, there also needs to … Read more
To achieve high rankings in local online search results for major keywords, your dental website must outperform thousands of other sites vying for the top spot. Everyone wants to rank on the top of Google Page One because a vast majority of search users will typically choose a result from among the top five to … Read more
Think nobody’s looking at your practice website’s “About Us” page? Think again! The About page is typically one of the most-visited parts of a dental website. Take advantage of this valuable opportunity to build trust and share your practice’s story. Coming up with the perfect way to introduce yourself is tough. Whether you’re talking with … Read more
A simple look at the Google Analytics of your dental website can tell you how many unique visitors come to your site every month. If you keep a track of these numbers, chances are that you will observe a significant variation in the number of people visiting the site each month. The numbers may jump … Read more
Most practicing medical professionals recognize that if they do good work for patients and build a well-known reputation, their practice will thrive. However, in this highly digital era, that is only growing with time, your website is another key factor in the success of your practice or clinic. Now more than ever, potential patients are … Read more
Conversion rate is probably the most important statistic that tells you whether your dental website is achieving its intended goals. Conversion rate refer to the percentage of new visitors to your website who finally make an appointment to visit your dental practice. To begin with, your dental website should have an intuitive web design and … Read more