It seems like every business is starting their own blog these days, and dental practices are no different. A blog can help you engage with your customers and also seek new clients. If this is an interesting concept for your dental practice, read this article for a guide on starting your own dental blog. 1. … Read more
There was a time not too long ago when dentists relied on word-of-mouth referrals. Marketing was virtually unheard of, as most people just went to the same local dental practice that their friends and family use. Oh, how times have changed! Today, there is not a local dentist, but dozens of them in most cities. … Read more
For dentists to maximize the earning potential of their practice; they need to maintain an active relationship with their patients. This also helps in establishing long term patients who become committed to the practice. The world of business today is really tough. Creating the ultimate interactive experience is something each business wishes to have. Dental … Read more
If your dental website is still struggling to recover from Google’s “Medic” algorithm update of 2018, there is a good reason. The algorithm is still changing, and therefore so are the rules of SEO (Search Engine Optimization). In fact, BERT (Bidirectional Encoder Representations from Transformers), one of the most significant updates in several years – … Read more
Your patients hold the internet in the palms of their hands, quite literally. The popularity of mobile has been growing rapidly for over a decade, and it passed desktop computers years ago. As you probably know, Google has kept up with the times, transitioning to a mobile-first ranking system. Just a few years ago, you … Read more
Interested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information!
How would you find the best place to get a haircut, eat lunch, or have your car repaired? Most likely, the answer is Google. You know that a quick search will yield a short list of top-rated local businesses nearby, with the ability to see reviews, travel distance, services offered, and more. People in search … Read more
Sophie Cameron, Marketing Director for dentalcorp Canada, explains the different tools you should be using to market your dental practice digitally.
Interested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information!
In today’s digital world, your website is your primary marketing tool – whether you like it or not. A recent study showed over 80% of Canadian consumers use a digital device to locate and/or validate a business online before making contact1. That percentage skews much higher in younger audiences and it’s growing every year. Your … Read more
The importance and advantages of a landing page are manifold in digital marketing. It is a powerful marketing platform and the place where a visitor “lands” after clicking on your website link in Google search results, a Google AdWords ad or your social media pages. If you want to make a great impression on your … Read more
Search engines like Google work year around to maintain their stellar reputation. They want users to find only quality recommendations on their SERPs (search engine results page). And it seems that 2019 is shaping up to be a big year in the advances of search engine optimization. You need to be aware of these trends … Read more
Digital marketing has become one of the basic elements of successful and profitable businesses today. It has emerged as an integral part of almost every existing marketing strategy. In the modern era where the world is heavily dependent on the Internet, ignoring this factor for marketing could adversely affect your dental practice in terms of … Read more
People nowadays demand convenience in almost every aspect of their lives, and the Internet provides them just that. The same is true when it comes to their dental and oral care needs. Whether they’re locating the nearest dentist or simply wanting to know more about a cosmetic dentistry procedure that piqued their curiosity, the first … Read more
Dental patient marketing is essential if you want your practice to thrive. It brings in new patients, and it can even help strengthen your relationship with existing patients. A variety of strategies can help attract new patients to your practice but using a combination of methods can yield the best results. Read on to learn … Read more
A dentist’s reputation is determined by their clinical success, networking, community involvement and the quality of the content they may publish on their own website, blog or on third party websites as a guest columnist. While academic papers and research work may be sufficient to judge a dentist’s knowledge, they do not necessarily lead to … Read more
Online marketing is one of the cheapest, easiest and most effective ways to expand your dental practice. As an independent dental professional, you can attract more patients from your local area and gain a competitive edge over others if you have the right online marketing strategy and good execution. To get the best out of … Read more
2019 will be a good year for the dental community. The New Year should witness an influx of new patients and potential clients as more people are becoming conscious of their oral health. The Internet has dramatically contributed to spreading awareness of the wonderful benefits of cosmetic dentistry, bringing about a widespread interest in the … Read more