The day your dental website goes live is an exciting milestone. Everything has been approved, reviewed for errors and optimized for Google. However, the website is not finished. Why? Because a website is never finished. It needs to grow and evolve with technology, as well as changes in your practice. Is your information still accurate? … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
As we look back at the Internet landscape of 2020, to look forward to a more “precedented” (hopefully) 2021 from the get-go, online traffic has presented a silver lining. We’ve put a spotlight on a COVID-19’s impact on the Internet by the numbers: • 40% growth in overall Internet traffic (between February 1 to April … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
As we enthusiastically jump into a new and better year, there is no better time to take a closer look at your office’s online “home”—its website. One way to gauge the performance of your website is by identifying and understanding its “bounce rate.” What is “bounce rate,” you ask? This term refers to the percentage of single-page … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Like most other healthcare niches, dental and oral care facilities and experts have started to adopt mobile apps. Many dental care facilities have started to utilize mobile apps to the advantage of dental care treatment and practices. There is no surprise that we already have several great applications that are offering superb utility and exceptional … Read more
Whether you’re building out your dental practice’s website for the first time or undergoing a redesign, there are certain things you should keep in mind before you hit “Publish.” From elements on your homepage to your blog content, this article covers major features you need on your website to maximize your ability to attract and … Read more
With the rise of the digital savvy consumer and an increase in a younger patient demographic, the digital landscape plays a key factor in driving growth for your practice. Whether a potential patient has received a referral or heard of you through word of mouth, most patients will go online to ensure you are credible. … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
It’s probably safe to say that most, if not all, dental practices these days have websites and are into dental SEO. It’s perfectly understandable how seriously dental professionals are optimizing their website in many respects. After all, the competition among dental practices has reached new heights of intensity, and SEO does represent the best possible … Read more
We have already seen how important the content on your website can be when patients are searching for a new dentist. As discussed in March, patients want to see online reviews, services provided and the number of years you’ve been practicing. However, another reason your website is so important is that it is the second … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
There are many reasons for patients to deny treatment acceptance, ranging from cost, time or simply a lack of understanding. Over 50% of patients have said they would be more likely to agree to treatment if their dentist was able to explain or demonstrate the benefits of the treatment. It is your job, along with … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
When it comes to searching for a new dentist, our data revealed that a referral from a family member or friend is typically the first step. But step two is a simple Google (or internet) search, which means that your website must be engaging upon first click. Simply put, website content is more important than … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Though there are some dentists who believe positive word-of-mouth is all they need to attract new patients, savvy dentists know referrals alone won’t allow them to steadily grow their practices. A robust dental marketing strategy includes building an online presence that’s helpful for search engines and patients alike; it also includes using paid dental ads … Read more
You know that the days of yellow page marketing are long gone. If you want to grow your dental practice, you need a website. To be effective, that website needs to be optimized – and not just for Google. It also needs to be optimized for humans, specifically potential patients. SEO (search engine optimization) and … Read more