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Navigating the world of YMYL to drive favourable rankings in search (and your bottom line!)

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Previously, we discussed the ever-evolving Google Quality Control guidelines, specifically EEAT, which stands for “Experience, Expertise, Authoritativeness, and Trust.” Now, we want to get you and your practice acquainted with another tenet of Google’s QC that can significantly benefit your business and its search rankings: YMYL. What is YMYL? Your rankings are only as “good” and … Read more

Cyber Criminals Love Dental Practices

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While it may not be accurate to say that cybercriminals specifically “love” dental practices, it is true that dental practices, like many other businesses in the healthcare sector, can be attractive targets for cybercriminals. It’s also inaccurate to say that all dental practice owners do not believe in cybersecurity, as opinions and beliefs can vary … Read more

Combatting Cyber-libel: Protecting Your Reputation from Online Attacks

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Disclaimer: The material provided in this article is for general information only. It is not intended to provide legal advice or opinions of any kind. If you suspect that you are experiencing cyber-libel or other forms of defamation, please contact McCarthy Tétrault LLP or another law firm with experience in the area for assistance. What … Read more

9 Tips to Improve Your Website Loading Speed

Website Loading Speed

Has your website slowed down? Do you feel that it takes ages to load now, unlike in the past when it opened almost instantly? There could be many reasons behind this issue, but they may all have one result – discouraging visitors to your site. As a dentist, you may know what a crucial role … Read more

How to Use Web Stories to Boost Your Practice

Web Stories

You may already be familiar with web stories; they are a more recent phenomenon making significant strides as a successful marketing tool and are now growing in popularity. Since they provide information in small, easy-to-digest doses, they can be effectively used by dental offices to market their services to new and existing patients in the … Read more

How To Write A Dental Blog and Make It Rank On Google

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Having an online presence boosts popularity and helps build the face of a business. To keep up with the competitors and promote your services in the market, it is pivotal to promote your business to a broad audience with online blogs and build trusting relationships with your potential customers. The style and type of blog … Read more

Is Your Dental Content Marketing Failing? This Could be the Reason

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One of the first things that a content marketer will want to know is your target audience. If your answer is “everyone,” you will likely have a problem. Why marketing to everyone means marketing to no one Amazon did not become the world’s largest retailer simply by making shopping convenient; it is also because of … Read more

Chatbot Talk: How AI Chatbots Are Changing the Dentist’s Office

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In the era of remote work, flexibility is vital. For some businesses, that means investing in a free phone number so that employees can work from home while customers can still call them anywhere, free of charge. For others, instead of hiring human agents to work in different time zones, AI chatbots can be a … Read more

How Can You Build Good Quality Links for Your Dentist Site?

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We hate giving bad news. But if know anything about the digital marketing profession, chances are you have had to hear several pieces of bad news in your career. It could be a simple algorithm change, government regulations, loss of productive employees, or even website hacks – sometimes, things just don’t work out as you … Read more

Get Your Dental Practice Online in 2022 (With Bonus Tips)

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The dental industry is getting more and more competitive every year; not only is it getting harder to keep your current patients, it is getting difficult to acquire new patients. One of the best ways to acquire new patients is having an outstanding online presence. How Do I Get My Business Online? Just having a … Read more

9 Effective Dental Marketing Strategies To Elevate Your Practice in 2022

Effective Dental Marketing Strategies

Even if you are a good dentist, there is no guarantee that your business will prosper unless you implement effective dental marketing strategies and use local ads to boost brand awareness. You should not waste your resources marketing to the general public. Focus instead on your target group. If you offer quality service at a … Read more