For a standalone dental practice, local SEO is more important because most of the potential patients may be residing in the local area. The best conversion rates can occur when the traffic to the dental website primarily includes people from the area where the practice is located. With the right local SEO tools, it is … Read more
The impact of today’s technology on your business… Social Networking is the dialogue used by one or all of the above to converse, communicate and contribute online. Social networking can re-connect someone with their past, update today’s world on your daily events, share opinions, experiences and insights to a virtual friendship that can reach many … Read more
As a busy dentist, it can be very challenging for you to find time to manage your social media networks effectively. The easier way may be to delegate the task to a professional social media management firm or hire an in-house expert to handle your online promotion strategy. However, if you are keen to manage … Read more
You probably have an established online marketing strategy for your dental practice already, including social networking via Facebook, Twitter or other social media. At least a few of your social media members may be commenting, sharing, retweeting or liking some of your social content. However, if you are not responding back to them or acknowledging … Read more
The best endorsement for your dental practice can come not from paid advertising or other forms of promotion, but from your own patients. New patients will typically have a greater trust in the reviews, comments and ratings that other people provide about you. Therefore, one of your dental marketing goals must be to have people … Read more
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2015 Dental Marketing Trends You Need to Know By Andrea Walker-Chief Creative Officer & Susanne Kimball, Chief CS Marketing Officer Every year marketing evolves and the rules of the web change. That leaves dental professionals like you wondering where to invest marketing dollars. We understand that with changes that happen so fast, it’s hard to … Read more
The Invisalign® Brand sponsored “Smile Ever After” Survey Also Reveals That 92 Percent Of Brides Rank Their Smile As Their Most Important Wedding-Day Accessor The word “selfie” is hugely popular among teenagers – and it’s now resonating with many new brides. A recent Wakefield Research survey commissioned by the makers of Invisalign® has discovered that … Read more
“Increasingly, I think the progressive physicians are more focused on the customer experience and how they can differentiate themselves from other physicians, not just from a clinical perspective but from the overall engagement perspective.” That statement sums up an in-depth study of the role of social media in the future of medicine (and dentistry). It … Read more
Is Your Website Really Working? The world of websites and online marketing can be confusing. Dentists and their staff often feel like their website could be doing more for them, but aren’t quite sure how to determine this or what to do about it. The goal of this article is to provide some clear, easy … Read more
http://www.take5withmarty.com/ Wonderful effort by Dr. Marty Jablow…..imagine if OH or the CDA created such a channel and used it to chat up dentistry across the country….spectacular addendum to the elearning section of Oral Health…..fabulous way to introduce the bright and leading lights of the Canadian Dental Community – now if we only had a sponsor……hmmmmm … Read more
Since this blog began, its focus has been to determine what those who visit it some 8.5K times a month want to read. Clinical content is by far the #1 area of interest. Unfortunately, a simplistic mechanism to ensure an ongoing content stream has not as yet been developed. The shared material needed is nothing more … Read more
Please read this article on the concept of ONLINE IVY UNIVERSITIES. The next time a company invites you to a product-centric webinar, answer them thusly: “Critical thinking and comprehensive care are the sine qua non of logical, science based treatment planning. I appreciate the need for your company to meet bottom line expectations for its … Read more
GorillaPod, 360Panorama, Card Munch, Photofunia and Zite – 4 are free, one will cost you .99 cents http://photofunia.com/ – this one should be self explanatory once you visit the site. It is a photo editing APP that enables you to take an image of anything in your office, anyone in your office and put it … Read more
http://thecapitoltour.pn/ Hungering to get a closer look at Panem’s Capitol city or for more behind-the-scenes details from the eagerly anticipated “The Hunger Games” movie? Microsoft has teamed up with Lionsgate studio to create a website (www.thecapitoltour.pn) where visitors can take a virtual tour of the Capitol, go to the Avenue of Tributes, even come upon … Read more
From Dental Tribune: UTRECHT, Netherlands: Dutch dentists have launched a dental app for Apple mobile devices that patients can consult for advice when their dentist is not available. The functionality of the app is based on questions about and possible solutions for common dental problems to help the user obtain first-aid instructions. Toothache Pro is a … Read more
Adobe Photoshop CS6 Beta – If you want to experiment with Photoshop for free – this is it!! The world’s best digital image editing software is about to get even better. Explore Adobe® Photoshop® CS6 beta for a sneak preview of some of the incredible performance enhancements, imaging magic, and creativity tools we are working … Read more