This isn’t the be-all end-all of networking guides but considering only 75 per cent of dental professionals are frequently networking, it’s a good start. Seventy-five may sound high, but in reality, all professionals should be networking, whether online or in person. Nobody is claiming networking is easy, but it’s a necessity in business for a … Read more
Setting Up Your Personal Profile Choose a Professional Photo: Most people have a LinkedIn profile, but too many people use their Facebook profile photo. LinkedIn is a professional platform, so present yourself as such. Career Experience: Consider this your resume (even if you’re not looking for a job) and be descriptive, listing why … Read more
LinkedIn’s CEO, Jeff Weiner, has developed a reputation as one of the “most beloved CEOs in the world”. Two sentences in one simple tweet proves just this – “Inspire, empower, listen and appreciate. Practicing any one of these can improve employee engagement; mastering all four can change the game”. My previous editorial in the March … Read more
With organic reach of business posts continuing to decline, how are dental professionals supposed to grow their audience on Facebook? It’s simple: have your patients post on your behalf! Consider these Facebook stats: In 2014, studies found that the average organic reach of business page posts was around 6 percent. This means that without paying … Read more
Do you want to expand your dental marketing efforts without increasing your budget? Not every promotion comes at a high price. Try these winning strategies at little or no cost. Write a blog – For the nominal cost of hosting and initial setup, a blog can become a pillar of your marketing efforts. The regular … Read more
Patients and fans follow your practice on social media not just for dental content, but to get to know you better. Build a more compelling social media presence by focusing on the needs, interests, and personalities of your patients and team members! A common concern we hear from dental teams just starting out on social … Read more
Posting daily to your practice’s Facebook page is important to your online presence, but on some days you just don’t feel like you have the time. Check out these 5 Facebook post ideas for dentists you can do in 10 minutes or less! Providing great content on a regular basis is a crucial part of … Read more
When people in your city search Google for “dentists near me,” is your practice among the first results? Reviews play a critical role in determining your search ranking, and ultimately, where prospective patients decide to go. If you’ve been reading my articles, you know that I try not to be anecdotal. But today, I thought … Read more
Social media content, no matter how engaging, isn’t worth anything if nobody sees it. Making small, smart investments in promoting your posts is the new reality of social media marketing — the faster you embrace it, the faster new patients can start finding you. Up until about 2014, if you posted something on your practice’s … Read more
With all the slick features of social media, we sometimes risk becoming focused solely on the “digital” side of digital marketing. What you post online should be a reflection of what happens in your practice: face-to-face interactions that build relationships with patients and team members. We understand the concerns that many people have about social … Read more
What’s the No. 1 roadblock preventing dental teams from building an active, vibrant social media presence? They simply don’t know what to post! Learn the basics of how to create social media content that builds relationships and grows your dental practice. Here’s a typical scenario: A dentist decides it’s time to get their practice on … Read more
Your practice needs online reviews to build organic, word-of-mouth marketing, but asking patients to write one can be difficult. Implement these simple tips with your team and you’ll be able to confidently and comfortably invite patients to become advocates for your practice by leaving a review. A recent study reported that over 90 percent of … Read more
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The Internet offers thousands of websites dealing with the same subject, and in many cases, offering very similar information. It can be difficult to distinguish one website from another when so many of them are addressing the same issues in the same manner and hardly providing any unique and differentiated value to the readers. Merely … Read more
The sustained popularity of Facebook as the leading social media network can be effectively leveraged to promote your dental website. In a highly competitive online environment, you need more than just website promotion and internal SEO to reach your target audience. Social media marketing plays a vital role, and Facebook continues to be the social … Read more
The primary goal of your online dental marketing campaign should be to disseminate information, educate the readers and deliver real value. When the focus is on helping the patients through your dental website, blog, social media and other online efforts, it will eventually help build a robust online reputation, build relationships, and translate into growing … Read more