Staying connected with peers has always been a way for humans to thrive in their chosen professions while improving their social lives. In the digital technologies and online operations age, networking with peer groups has gained importance like never before. As dentists, successful networking with other dental professionals will enable you to not only stay … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Social media started as a platform for meeting and connecting people, but it has evolved to become so much more. Nowadays, social media is a commercial force with enough influence to make or break a business — including dental practices. Does my dental practice need social media? Like brushing your teeth and flossing, the answer … Read more
Like most other healthcare niches, dental and oral care facilities and experts have started to adopt mobile apps. Many dental care facilities have started to utilize mobile apps to the advantage of dental care treatment and practices. There is no surprise that we already have several great applications that are offering superb utility and exceptional … Read more
As LinkedIn has over 610 million professionals, you should not get left behind. LinkedIn has been an influential tool for generating leads for businesses, even for medical services. A well-crafted strategy to build an organic community can attract a significant number of potential patients. Though it is understandable as devising a strategy for LinkedIn requires … Read more
Word of mouth can be considered the oldest form of marketing, dating back to the 1600’s. Originating with the town crier, word of mouth marketing has evolved throughout the years from storytelling and street plays to modern social media. In today’s hyper-connected world, the impact of information spread through word of mouth is amplified and … Read more
A 2018 survey found that 83 percent of dentists believed social media marketing to be more efficient than traditional methods. Yet, only about 55 percent had social accounts for their practices. Why? In many cases, the answer is simply not knowing where to start or how to go about developing a social media presence. If … Read more
Countless hours of learning (especially online classes) is essential, especially when studying to be a dental hygienist. There’s no point in time where there’s “too much” learning. However, problems may arise if you don’t have the right contacts, or have any connections to begin with. Even after graduation, you may feel like you know nobody … Read more
I have had the same advice for this profession since I started with my father as a youngster. Guard your marketing dollars very carefully. Yes, the marketing world has changed. Yes, social media is here and it is here to stay. Yes, you do need to have a social media profile. But it does not … Read more
1. Podcasts Podcasts are a fantastic way to consume information on the go- whether it be during a commute, while at the gym, or in between patients. There are a number of free podcasts out there that discuss all aspects of dentistry, anything from clinical skills to marketing, to team management. The following podcasts … Read more
Congratulations on choosing one of the most transformative career paths. Indeed, you must have sacrificed a lot to complete a training program in dentistry. So, you’re here now and have chosen to take the private practice route. Another great move deserving of praise! The independence and flexibility that comes with private dental practice are commendable. … Read more
How would you find the best place to get a haircut, eat lunch, or have your car repaired? Most likely, the answer is Google. You know that a quick search will yield a short list of top-rated local businesses nearby, with the ability to see reviews, travel distance, services offered, and more. People in search … Read more
Our love of video is much older than the internet. From the first motion pictures and reel-based home movies to VHS, DVD, and beyond – people have been obsessed with video for generations. The popularity of this media format is much older than the internet, and it isn’t likely to fade anytime soon. Video marketing … Read more
Social Media is hard to get right, but easy to get wrong. Everyday users send 500 million tweets, make 4.5 million likes on Facebook, and upload 95 million photos and videos to Instagram. Social media is a powerful influencer. Everyone is doing it, using it and viewing it; the largest to the smallest businesses, governments … Read more
Finding the right platforms for your business is essential. You want to be present and have a voice in the right place. For this, you need to know your audience and where they are online. Social media platforms are growing and often overlooked by dental practice owners. Dental offices are local by nature, you should … Read more
Facebook can help you reach new dental implant patients through targeted ads. A dental implants campaign can raise awareness in your community and show that your practice is experienced when it comes to placing implants. With a bit of creativity and planning, you can create your own campaign to generate leads. Here’s how you do … Read more
It was an exhausting couple of days, but reflecting back on the recently completed Annual Spring Meeting, I am left with the feeling that it was a resounding success. For many, myself included, the focus was on networking and business development. The vast array of wonderful continuing education opportunities was also not to be missed, … Read more
The internet is fast turning out to be the biggest “city” across the globe, with hundreds of millions of people logged in at any point in time. For dental marketers, this is a networking boon, as you no longer have to rely on expensive mainstream-media campaigns, to promote your practice. Today, social media is becoming … Read more
Guest posts are becoming popular these days. But why would someone write a guest post or produce a guest column at someone else’s website in the first place? The fact is that many professionals find a guest post as a means to share their knowledge and experience and bolster their reputation and establish themselves as … Read more