With over a billion active monthly users, Facebook continues to be the social media behemoth that is hard to ignore. Small businesses and professionals can leverage the power of Facebook to their marketing advantage. Many people use Facebook Graphic Search to get more information out about relevant products or services they may be looking for. … Read more
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For a standalone dental practice, local SEO is more important because most of the potential patients may be residing in the local area. The best conversion rates can occur when the traffic to the dental website primarily includes people from the area where the practice is located. With the right local SEO tools, it is … Read more
The impact of today’s technology on your business… Social Networking is the dialogue used by one or all of the above to converse, communicate and contribute online. Social networking can re-connect someone with their past, update today’s world on your daily events, share opinions, experiences and insights to a virtual friendship that can reach many … Read more
As a busy dentist, it can be very challenging for you to find time to manage your social media networks effectively. The easier way may be to delegate the task to a professional social media management firm or hire an in-house expert to handle your online promotion strategy. However, if you are keen to manage … Read more
You probably have an established online marketing strategy for your dental practice already, including social networking via Facebook, Twitter or other social media. At least a few of your social media members may be commenting, sharing, retweeting or liking some of your social content. However, if you are not responding back to them or acknowledging … Read more
Social media is a good way of feeling the pulse of the community. Facebook can tell me, for example, how many women over 40 in Canada read Prevention Magazine or Women’s Health Magazine, and who also mention “dentist” or “hygienist” in their social media conversations. (That number is about 1.7 million!) There is a new … Read more
Social capital refers to the value you derive because of your social contacts. In the online world, you need to make conscious efforts to build your online social capital in order to reap dividends from this intangible investment. You may be so busy with your professional life as a dentist that it can get difficult … Read more
The best endorsement for your dental practice can come not from paid advertising or other forms of promotion, but from your own patients. New patients will typically have a greater trust in the reviews, comments and ratings that other people provide about you. Therefore, one of your dental marketing goals must be to have people … Read more
2015 Dental Marketing Trends You Need to Know By Andrea Walker-Chief Creative Officer & Susanne Kimball, Chief CS Marketing Officer Every year marketing evolves and the rules of the web change. That leaves dental professionals like you wondering where to invest marketing dollars. We understand that with changes that happen so fast, it’s hard to … Read more
The Invisalign® Brand sponsored “Smile Ever After” Survey Also Reveals That 92 Percent Of Brides Rank Their Smile As Their Most Important Wedding-Day Accessor The word “selfie” is hugely popular among teenagers – and it’s now resonating with many new brides. A recent Wakefield Research survey commissioned by the makers of Invisalign® has discovered that … Read more
Many dentists I speak with are eager to reach out to their community about new services and about their own specialness. This can be complicated and expensive because your community now learns differently. One illustration of how your community learns is shown in the opposite infographic. Blue is the old way while red is how … Read more
“Increasingly, I think the progressive physicians are more focused on the customer experience and how they can differentiate themselves from other physicians, not just from a clinical perspective but from the overall engagement perspective.” That statement sums up an in-depth study of the role of social media in the future of medicine (and dentistry). It … Read more
Is Your Website Really Working? The world of websites and online marketing can be confusing. Dentists and their staff often feel like their website could be doing more for them, but aren’t quite sure how to determine this or what to do about it. The goal of this article is to provide some clear, easy … Read more
This is an endo related post. For those who are upset about my antipathy towards single file endodontics, rest assured, it will not be referenced, nor should you take away any sense that endodontic microsurgery and single file endodontics are mutually inclusive. It’s a blog folks, take from it what you will. I want to … Read more
http://www.take5withmarty.com/ Wonderful effort by Dr. Marty Jablow…..imagine if OH or the CDA created such a channel and used it to chat up dentistry across the country….spectacular addendum to the elearning section of Oral Health…..fabulous way to introduce the bright and leading lights of the Canadian Dental Community – now if we only had a sponsor……hmmmmm … Read more