Social Sharing and Voice Search – Important Trends for Dental SEO
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Social media
How Dental Practices Can Book Appointments Through Instagram
Instagram has over a billion active monthly users. What’s more, over half of Instagram’s users are 34 years old or younger. For anyone looking to grow their practice, these numbers say a lot – if you want to reach new patients, especially young new patients, Instagram is the place to be. The social media juggernaut … Read more
Video Marketing Numbers To Know
Interested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information!
How Not to Market Your Dental Practice: Top 5 Mistakes to Avoid
There was a time not too long ago when dentists relied on word-of-mouth referrals. Marketing was virtually unheard of, as most people just went to the same local dental practice that their friends and family use. Oh, how times have changed! Today, there is not a local dentist, but dozens of them in most cities. … Read more
7 Simple Ways To Increase Online Dental Inquiries
For dentists to maximize the earning potential of their practice; they need to maintain an active relationship with their patients. This also helps in establishing long term patients who become committed to the practice. The world of business today is really tough. Creating the ultimate interactive experience is something each business wishes to have. Dental … Read more
Are You Being Strategic With Social Media?
In early October, Oral Health was graciously invited to attend Dentsply Sirona World in Las Vegas ¬¬– and it did not disappoint. We were given the opportunity to experience three full days of education, networking, and social events in Sin City. The industry’s must-attend event has yet again proven itself as extremely beneficial for attendees … Read more
MICRO- Managed TO MICRO- Influencer
Instagram is the place to go to find beautifully curated feeds, thoughtfully created captions and systematically planned hashtags. It’s the place we lose hours to, deep diving into people’s accounts and getting to the abyss of their pages. Creeping, exploring and sometimes wishing real life looked a fraction of how it does on our mobile … Read more
What Is The Google 3-Pack, And How Can Your Dental Practice Get There?
How would you find the best place to get a haircut, eat lunch, or have your car repaired? Most likely, the answer is Google. You know that a quick search will yield a short list of top-rated local businesses nearby, with the ability to see reviews, travel distance, services offered, and more. People in search … Read more
Clicks To Bricks: A Social Media Strategy For Your Practice
Social Media is hard to get right, but easy to get wrong. Everyday users send 500 million tweets, make 4.5 million likes on Facebook, and upload 95 million photos and videos to Instagram. Social media is a powerful influencer. Everyone is doing it, using it and viewing it; the largest to the smallest businesses, governments … Read more
Your First Dental Marketing Plan: How To Get The Word Out And Get Patients Into Your New Practice
Maybe you are fresh out of dental school, and ready to open an office. More likely, you’ve been working for someone else for a while, and are ready to strike out on your own. Either way, the idea of marketing a brand-new dental practice can be daunting. With no established reputation or patient base, there … Read more
Marketing In A Digital World
Sophie Cameron, Marketing Director for dentalcorp Canada, explains the different tools you should be using to market your dental practice digitally.
Platforms To Use For Connecting With Potential And Existing Clients
Finding the right platforms for your business is essential. You want to be present and have a voice in the right place. For this, you need to know your audience and where they are online. Social media platforms are growing and often overlooked by dental practice owners. Dental offices are local by nature, you should … Read more
Inbound vs Outbound Marketing – Which Is Better For Your Dental Practice?
Modern technology has transformed dentistry in almost every way, from laser treatments to electronic medical records. It has also transformed dental marketing, with the growing popularity of inbound marketing. What is it, and how can you put it to work for your practice? Push vs pull: the difference between inbound and outbound marketing You’ve probably … Read more
Running A Successful Dental Implants Campaign On Facebook
Facebook can help you reach new dental implant patients through targeted ads. A dental implants campaign can raise awareness in your community and show that your practice is experienced when it comes to placing implants. With a bit of creativity and planning, you can create your own campaign to generate leads. Here’s how you do … Read more
Top 5 Social Media Content Ideas For Your Dental Office
Social media doesn’t have to feel overwhelming or scary. It’s one of the best marketing tools to grow your practice. So, why not be present and consistent on your socials? Social media is a way to connect with your current patients and with potential patients as well. These are tools where you can share what … Read more
Why Your Social Media Matters And How To Make The Most Of It
Attracting new patients and building customer loyalty are vital aspects of growing a dental practice. Although many strategies have been tested and used over the years (local advertising, newsletters, check-up reminder postcards, and e-mail), it is crucial to understand that in an ever-evolving digital world, the tried and tested of yesteryear may not deliver the … Read more
Be On Social Media Or Don’t. Just Decide.
Despite everything you may hear in 2019, your business will not disintegrate if you’re not on social media. That’s not to say you aren’t missing out on a large younger audience, but there are some successful alternatives. • Focus on your website. Your website should host all of the information patients are looking for when … Read more
Instagram 101 for Dentists – How to Expand Your Audience and Popularize Your Practice
The internet is fast turning out to be the biggest “city” across the globe, with hundreds of millions of people logged in at any point in time. For dental marketers, this is a networking boon, as you no longer have to rely on expensive mainstream-media campaigns, to promote your practice. Today, social media is becoming … Read more
Ways To Effectively Communicate With Your Potential Patients Online
People nowadays demand convenience in almost every aspect of their lives, and the Internet provides them just that. The same is true when it comes to their dental and oral care needs. Whether they’re locating the nearest dentist or simply wanting to know more about a cosmetic dentistry procedure that piqued their curiosity, the first … Read more