Even if you are a good dentist, there is no guarantee that your business will prosper unless you implement effective dental marketing strategies and use local ads to boost brand awareness. You should not waste your resources marketing to the general public. Focus instead on your target group. If you offer quality service at a … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
TikTok is a short-form, video-sharing app that allows users to create and publish 3- minutes videos (up from 15 seconds originally) on any desired topic. It is an excellent way for individuals and businesses to gather exposure and promote their industry. TikTok has established itself as a compelling form of social media in a very … Read more
Choosing a dentistry clinic is quite a responsible task for people and their kids. They usually read all relevant reviews, learn the ranges of services, their prices, the doctor qualifications and so on. However, now there are numerous channels where you can tell more about your dentistry services and promote your clinic among the target … Read more
Recently my daughter had her wisdom teeth extracted. The day before she asked me to buy her pineapple juice. I replied, “Pineapple juice? Why do you want that? You don’t even like pineapples.” She said, “I saw on TikTok that drinking pineapple juice before getting your wisdom teeth out reduces pain and swelling.” Uggghh! Another … Read more
Up-and-coming social media platform TikTok has well over 1.29 billion active users who post and view short clips on a plethora of different topics, including dental and oral hygiene. Unfortunately, as trendy and popular as these videos are among Gen-Zers, they are all too often based on a poor understanding of dental science. This means … Read more
Social media is a blessing and a curse, but either way, it’s the way of the future (and so are you!). Caps off to you! You’re about to graduate during a global pandemic, and as you patiently await the ink to dry on your diploma, you’re perhaps contemplating switching your personal social media platforms over … Read more
Angela Mulrooney returns to Weekly Wisdom to share with us how you can improve your social media presence to make it more fun and interesting for your patients. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
TikTok is one of the most popular social media platforms of our time, with over half a billion active monthly users worldwide. Many people turn to this social network to stay up to date on the latest trends, tips, and, above all, to be entertained. It has also been identified as a source for personal … Read more
Weekly Wisdom: Get some tips on which social media platform is best suited for your practice from Alex Zlatin. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox every week!
Social media started as a platform for meeting and connecting people, but it has evolved to become so much more. Nowadays, social media is a commercial force with enough influence to make or break a business — including dental practices. Does my dental practice need social media? Like brushing your teeth and flossing, the answer … Read more
While the telephone remains the most popular way for dental offices to communicate with patients, there is no denying that, as the result of many digital developments, the number of platforms to reach patients has grown. With so many options available – from email and texting to Facebook and Zoom – it’s difficult to decide … Read more
The market growth of dentist practices is expected to grow by 5.2% this year. Why should that matter to you? It’s one small indicator that the dental industry is seeing somewhat of a boom. On one hand, that’s a good thing for the industry as a whole. More people are paying attention to their oral … Read more
As you probably know, SEO (search engine optimization) is an essential part of any good dental marketing plan. Over 90 percent of adults look for information on the internet. If you want people to find your dental practice, it needs to appear in those search results. As Google employees have stated repeatedly, social media is … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
These days, being “social” is good business. Here’s a quick look at why dental professionals shouldn’t dismiss social media as an integral (and fun) part of their broader marketing strategy. Instagram Why? Because instant connection with your existing and potential future patients provides great practice benefits. In five words, this is your immediate future. (And … Read more
Twitter could be a helpful learning tool in dental education, according to research from Australia. Could social networks offer a means of improving dental education? An analysis of seven studies, published in the Journal Of Dental Education, highlights the advantages of using Twitter as an educational tool. “We live in a dynamic world where the use … Read more
Trends are a familiar part of life and most are typically harmless. However, with the rise of social media apps such as TikTok and Twitter, there has also been a concerning rise in dangerous behaviors. While some trends are a fun way to express yourself and connect with other people, they can also lead to … Read more
Brian Hunter and Shad Treadaway of tinyRHINO share their expertise on behavioural science and the role it can play in accelerating new patient growth Social Media Marketing 101 has been one of my top subjects for courses, lectures and articles for 10 years. So, you can imagine my excitement in introducing the next generation of … Read more
As a dentist, you’re certain that people visit dental clinics regularly. Still, like every business, you need to market your product or services. However, how do you show potential patients that your practice is the one they should trust to take care of their dental health? How do you stand out from other competing dental … Read more