Leverage is not a four letter word

See link on bottom to read entire article… Most health care professionals prioritize patient education, because an educated patient makes wise, informed decisions for treatment. This translates into higher case acceptance rates for your practice. While personal consultations, combined with videos,images,and print materials, are important in patient education, don’t overlook the most convenient and customized … Read more

There is a god; we made the New York Times Sunday Review

IT’S become commonplace to criticize the “Occupy” movement for failing to offer an alternative vision. But the thousands of activists in the streets of New York and London aren’t the only ones lacking perspective: economists, to whom we might expect to turn for such vision, have long since given up thinking in terms of economic … Read more

Retirees – so much to offer, but how?

You’re a retired dentist, now what……….golf, travel, trophy wife??? It boggles the mind that a vast reservoir of applied science and knowledge is about to depart our profession in droves…………….consider the obvious…………….. Grab a peak at http://www.newmiled.com/nme/955 – and find a vehicle, an association, an institution to support what is being described for DENTISTRY – in … Read more

BlogWorld Expo Features Social Media In Health Care

If you’re reading this, you’ve been blogged Social media has changed the landscape in health care.  Social media is a powerful and phenomenal platform to help educate consumers, raise awareness of health issues and connect with consumers and colleagues. Social media gives a voice to patients and consumers and it allows the conversation to get … Read more

J. Morita Usa Joins Facebook Community With Root Zx Mini Giveaway

From Dentistry Today – October 6th, 2011 IRVINE, Calif. – (October 5, 2011) – J. Morita USA announces the launch of their new Facebook page. In promotion, licensed dentists that “like” the page will be entered to win a Root ZX mini, the company‘s new apex locator, through October 30, 2011. J. Morita USA has entered into … Read more

There are two moons in the night sky! Elimination of industry support for CME

Someone finally realized that you can’t suck and blow at the same time…it’s long overdue for organized dentistry to do the same…… …Something huge happened at the American Medical Association House of Delegates meeting. Although the meaning of what happened will be spun throughout the blogosphere, twittersphere, and schmuckosphere, the bottom line is that the … Read more

5 signs for health care social media success

From MedPageToday’s – KevinMD.com – by Susan Guirleo I sense a movement in health care circles from, “no way we’re doing that social media,” to “ok, we get it social media is important, now what?” This is good to see. But like all things new,we’re experiencing some growing pains. Some health care providers take to social media … Read more

Half of Americans Are Now Social Networkers

Don’t postpone that move to Facebook and Twitter. By not incorporating them into the fabric of your practice, you are losing a huge potential marketing and educational advantage for current and future patients. It’s a culture and it’s pervasive; you should strongly consider becoming part of it. The percentage of adult Internet users using sites … Read more

Are Dentists’ Facebook Fans Local?

From Modern Dental Practice Management Some interesting information hit my email box this morning, thanks to Dr. Emmott’s blog. An article at www.pcmag.com tells us “Most Facebook Fans of Small Businesses Aren’t Local, Study Finds.” I know that’s the case with the MDPM Facebook page. We have fans from all over the globe — but … Read more

Huh, oh, WOW!!!

Was reading WebMD and then noticed an ad on the right side of the page……..HUH, OH!!! Then I clicked and………………. WOW!!! Sob……… the American Association of Endodontists spent millions on advertisements as well……………RADIO ads and TV ads at 3 in the a.m.  Is it too late to become an orthodontist..???

All it takes is critical mass

SEO – search engine optimization – the sine qua non of your website/blog/social media efforts – say no more. There was a time in this fair land the railroads did not run, and no one had a website ………the former was over a century ago, the latter barely a decade ago …………what a difference a … Read more

Sun Dental Labs Creates Find A Dentist Directory Program

Sun Dental Labs, a full-service US-based dental lab – has created the Find A Dentist Directory Program for their Sunflex® partial denture product. This is an online database of Sun Dental Labs’ dentists that will be found on www.sunflexpartials.com. “Our Customer Service Team receives daily calls from patients looking for Sun Dental Labs’ products,” states … Read more

And if the CDA and all the provincial associations used Facebook??

Certain scenarios are obvious; if you realize that the concept of unchallenged authoritarian control is the olde road and must be reframed if the new road is to have an effective and truly collaborative purposeful partnership …..well then…. Extrapolate the transparent (pick the subject matter) in dentistry from your local/regional/provincial or national association and introduce … Read more