Life as a dental student is all about balance. For me, there’s the academic side—full of exams, lab work, and lectures—and then there’s the social media side, where I share my journey, throw in some dental puns, and occasionally wonder if caffeine can be counted as a meal. The question I get asked most: How … Read more
In today’s digital landscape, a dentist’s online conduct can have significant implications, extending well beyond the walls of a clinic or office. Professional, ethical, and legal obligations for dentists also apply to their online activities. Inappropriate behavior online, whether on personal accounts or professional pages, can harm patients, tarnish a professional reputation, negatively impact public … Read more
Dental technologies represent a big industry. Grand View Research projects this $11.2 billion market will grow 6.3% annually, worldwide between 2024 and 20301. The global research and consulting firm credits keen expansion to a growing need for services, driven by an aging population, as well as evolving medical tourism and the launch of myriad government … Read more
Next Gen of the Month is a monthly Q&A with a dental student or new dentist where we ask them about their experiences and accomplishments thus far in their dentistry journey. This month we are featuring Rachel Wengle, a dental student at Schulich School of Medicine & Dentistry who has gained a large following on social media … Read more
While this is the first issue of Oral Health I have worked on as managing editor, after spending five years in other roles at the publication, I continue to be astonished by the many amazing things dental professionals can do. The observation isn’t limited to dental procedures, either. Not only do you dedicate yourselves to … Read more
The “How’s,” “What’s,” and “Why’s” of Successful Dialogue Successful social media efforts are a sum of many parts and are themselves a vital part of an overall strategic marketing and communications program. As such, tracking key performance indicators related to “reach” alone is not sufficient. The number of visitors to your channels who consume content … Read more
In December 2022, an Ontario dentist posted two videos of themselves on TikTok. The words “Dr.”, “Dentist,” “DDS,” and “doctor” identified the user’s account. In the first video (about 7 seconds), the dentist is in an office setting with diplomas framed behind them, dressed in scrubs and wearing a medical mask. The soundtrack plays a … Read more
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You know those folks on Instagram. The ones always posting picture-perfect lives. Working out their perfect bodies at the gym. Decked out with friends eating Michelin star meals. Perfect holiday family photos. Pristine vacationing pics. Cocktail boomerangs at the newest bar. Even posting provocative photos that don’t leave much for the imagination. They’re the Instagram … Read more
Afew weeks ago, I was delivering a continuing education session to a group of lovely general dentists, and following my lecture I opened the floor to questions. I found myself in an intriguing situation: a dentist in attendance asked if I had heard about patients taking several Tums before receiving local anesthesia to enhance its … Read more
Rachael Strauss, The Pink Hygienist, was still attending dental hygiene school at NYU when suppliers began giving free samples to her class. And she discovered other unique products when attending dental conferences shortly thereafter. If Strauss had never seen these products before, she knew dental patients hadn’t either. “Dental hygienists are taught that the way … Read more
Social platforms such as Facebook have been a hub of society for years, and COVID-19 only cemented the trend. With a steadily growing number of users, most of whom are highly active, it appears to be a marketing goldmine. In reality, it can be a valuable part of your dental marketing plan, but it may … Read more
How social media tactics can help market and grow a dental practice When we think of technology and its impact on the dental industry, we can’t ignore the importance of social media. Has your dental practice already jumped onto the social media bandwagon? Are you looking to steer your office’s presence in a more professional … Read more
“Agoal without a plan is just a wish.” You have probably heard this famous quote by Antoine de Saint-Exupéry, often mentioned in motivational and self-help texts. However, it is equally applicable to most areas of business, including marketing your dental practice on social media. In fact, we can take it a step further. You need … Read more
You might cringe at the word “audit,” associating it with stress-causing, time-wasting tax problems. Fortunately, not all audits are as daunting – or frightening – as those. A social media audit is a methodical review of your profiles, postings, and strategy, which yields valuable insight into potential problems and opportunities for improvement. Overview: what a … Read more
At first, it might seem easy to keep your dental practice’s social profiles active and interesting. After all, we all find time for social media in our off hours and idle moments. However, social media marketing is quite different. It involves setting goals, developing strategies, and creating a cohesive plan involving all channels. To make … Read more
Is your dental practice’s blog following waning, your social media engagement rate low, or your website content lacklustre? What is missing? The answer could be a good laugh! Research has proven humour to be an effective marketing technique. However, yours is a unique industry, and dental problems are no laughing matter. Does humour have a place in … Read more
Instagram was a social media powerhouse, with over one billion active monthly users,1 before the COVID-19 pandemic. Like other social networks, its role in business and society was cemented by the diminished opportunity for in-person interaction. Global usership of Instagram increased by 16 percent between 2019 and 2021, making it the sixth fastest-growing network during … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Before the pandemic, it seemed like everyone was on social media. Now, that perception is very close to reality, with experts predicting that 96 percent of Canadians will be on social media by 2026. While this marketing channel is more important than ever for your dental practice, it is also increasingly complex. Here are some of the … Read more