How would you find the best place to get a haircut, eat lunch, or have your car repaired? Most likely, the answer is Google. You know that a quick search will yield a short list of top-rated local businesses nearby, with the ability to see reviews, travel distance, services offered, and more. People in search … Read more
Sophie Cameron, Marketing Director for dentalcorp Canada, explains the different tools you should be using to market your dental practice digitally.
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Modern technology has transformed dentistry in almost every way, from laser treatments to electronic medical records. It has also transformed dental marketing, with the growing popularity of inbound marketing. What is it, and how can you put it to work for your practice? Push vs pull: the difference between inbound and outbound marketing You’ve probably … Read more
Search engines like Google work year around to maintain their stellar reputation. They want users to find only quality recommendations on their SERPs (search engine results page). And it seems that 2019 is shaping up to be a big year in the advances of search engine optimization. You need to be aware of these trends … Read more
Digital marketing has become one of the basic elements of successful and profitable businesses today. It has emerged as an integral part of almost every existing marketing strategy. In the modern era where the world is heavily dependent on the Internet, ignoring this factor for marketing could adversely affect your dental practice in terms of … Read more
Dental patient marketing is essential if you want your practice to thrive. It brings in new patients, and it can even help strengthen your relationship with existing patients. A variety of strategies can help attract new patients to your practice but using a combination of methods can yield the best results. Read on to learn … Read more
A dentist’s reputation is determined by their clinical success, networking, community involvement and the quality of the content they may publish on their own website, blog or on third party websites as a guest columnist. While academic papers and research work may be sufficient to judge a dentist’s knowledge, they do not necessarily lead to … Read more
One effective way to create visibility for your dental practice is to use digital marketing avenues. By choosing search-related advertising techniques such as pay-per-click (PPC), information about your products and services will reach persons who would otherwise have never heard about you or your offerings. If your marketing plan does not include pay-per-click advertising then … Read more
About two decades ago, when the internet was still developing, one of the common doubts in the mind of small businesses was whether a website should be included as a part of their marketing strategy. However, now a website has become a prime requisite for any business. The new doubt in the minds of marketers … Read more
Guest posts are becoming popular these days. But why would someone write a guest post or produce a guest column at someone else’s website in the first place? The fact is that many professionals find a guest post as a means to share their knowledge and experience and bolster their reputation and establish themselves as … Read more
The common belief in the world of online marketing is that in order to generate more traffic, it is important to generate more content. Digital marketers typically follow the principle that a larger number of web pages and blogs can translate into more ways for people to locate your website. However, this is not true … Read more
We live in a digital era where people can find any information they want on their smartphones at the touch of a button. People spend more time on their smartphones than ever before and they rely on online reviews and recommendations to decide just about everything – from what to eat, wear, and watch to … Read more
One of the most widely quoted statistics in content marketing is that blogs averaging 2,250-2,500 words tend to dominate the top spots in Google search results. Various studies have returned similar results. Therefore, 2,250-2,500 words is considered the ideal length for a blog post. As a medical professional, you likely spotted the flaw in the … Read more
When people in your city search Google for “dentists near me,” is your practice among the first results? Reviews play a critical role in determining your search ranking, and ultimately, where prospective patients decide to go. If you’ve been reading my articles, you know that I try not to be anecdotal. But today, I thought … Read more
Google gives a very similar explanation for nearly every change in their search algorithm. The goal is to improve the users’ experiences, and help them find the highest quality content and most relevant results. The quality of your website will directly impact your search rankings, probably more than any technical aspect of SEO. Unfortunately, quality … Read more
To achieve high rankings in local online search results for major keywords, your dental website must outperform thousands of other sites vying for the top spot. Everyone wants to rank on the top of Google Page One because a vast majority of search users will typically choose a result from among the top five to … Read more
In today’s marketing climate, it is essential to utilize search engines to grow your dental practice by capturing the interest of potential new patients online. There is a large population of users who are actively searching for your services, as well as those who might take an interest if they are made aware of your … Read more