Search engine

9 Effective Dental Marketing Strategies To Elevate Your Practice in 2022

Effective Dental Marketing Strategies

Even if you are a good dentist, there is no guarantee that your business will prosper unless you implement effective dental marketing strategies and use local ads to boost brand awareness. You should not waste your resources marketing to the general public. Focus instead on your target group. If you offer quality service at a … Read more

How to Assess Your Dental Website Quality with Google Lighthouse

A Lighthouse report in Chrome DevTools (Photo: Google)

You know that every dental practice needs a good website, and yours looks fantastic. Yet, appearances can be deceiving. Unless you happen to be a skilled webmaster, you probably have no idea how your website performs or how well optimized it is. Thankfully, Google offers a tool that can help. A Lighthouse audit takes just … Read more

Search Optimization For Your Dental Practice’s Facebook Page

As you probably know, SEO (search engine optimization) is an essential part of any good dental marketing plan. Over 90 percent of adults look for information on the internet. If you want people to find your dental practice, it needs to appear in those search results. As Google employees have stated repeatedly, social media is … Read more

SEO Tips for Holistic Dental Practices

SEO Tips for Holistic Dental Practices

In dentistry, there are no one-size-fits-all solutions. Every patient is different, and there are always exceptions. What is good for most people still is not good for everyone. The same is true of websites, and marketing plans in general. What works well for an e-tailer is not likely to work for a dentist. Furthermore, holistic … Read more

How To Make Your Dental Clinic Website Visible On Google

Did you know there are over 10,000 dentist employers in Canada? And how many specialists are employed there? How many are going to graduate and build their careers? To make sure you stand out, your clinic website has to pop up in the TOP-10 Google results. And the higher, the better. To achieve such a … Read more

Dental SEO is Not All About Your Website

Dental SEO

When you think of improving your dental SEO (search engine optimization), you probably think about better content, keywords, or technical factors such as site loading time. There are virtually endless ways to improve and optimize your website, but that is not enough to propel your website to the top of Google’s search results. To accomplish … Read more

5 Website Features Every Dental Practice Needs

dental website

Whether you’re building out your dental practice’s website for the first time or undergoing a redesign, there are certain things you should keep in mind before you hit “Publish.” From elements on your homepage to your blog content, this article covers major features you need on your website to maximize your ability to attract and … Read more

Driving Patient Growth Through Your Digital Footprint

With the rise of the digital savvy consumer and an increase in a younger patient demographic, the digital landscape plays a key factor in driving growth for your practice. Whether a potential patient has received a referral or heard of you through word of mouth, most patients will go online to ensure you are credible. … Read more

Beyond Keywords: Five Other Ways to Boost Your Dental SEO

dental seo

Content is king. You have probably heard that a million times, and it is true. Yet, your dental website can have plenty of articles with all the right keywords, and still not rank at the top of the list, or even on the first page of results. Why? There are many possible answers. Google has … Read more

How to Start a Dental Blog for Your Practice

It seems like every business is starting their own blog these days, and dental practices are no different. A blog can help you engage with your customers and also seek new clients. If this is an interesting concept for your dental practice, read this article for a guide on starting your own dental blog. 1. … Read more

7 Simple Ways To Increase Online Dental Inquiries

online dental inquiries

For dentists to maximize the earning potential of their practice; they need to maintain an active relationship with their patients. This also helps in establishing long term patients who become committed to the practice. The world of business today is really tough. Creating the ultimate interactive experience is something each business wishes to have. Dental … Read more

New Decade, New Marketing Plan: How Dental SEO Will Be Different In 2020

SEO

If your dental website is still struggling to recover from Google’s “Medic” algorithm update of 2018, there is a good reason. The algorithm is still changing, and therefore so are the rules of SEO (Search Engine Optimization). In fact, BERT (Bidirectional Encoder Representations from Transformers), one of the most significant updates in several years – … Read more

4 Easy Ways To Maximize Your Practice’s SEO Strategy

maximize seo

How often do you use search engines to help with a decision? If you’re anything like me, the answer would be dozens of times every week. Whether it’s looking up restaurant reviews online or deciding which resort to book for a vacation, search engines and the associated results can dictate almost all decisions in today’s … Read more

How Mobile Friendly Is Your Dental Website?

mobile friendly website

Your patients hold the internet in the palms of their hands, quite literally. The popularity of mobile has been growing rapidly for over a decade, and it passed desktop computers years ago. As you probably know, Google has kept up with the times, transitioning to a mobile-first ranking system. Just a few years ago, you … Read more