Patient education is fundamental in raising treatment acceptance rates and improving your marketing, but many dentists don’t take full advantage of the patient education resources they already have. Here’s how you can create a culture of education at your practice: Engage your patients before they come in. Educational materials in marketing can help raise awareness … Read more
To become a patient’s trusted advisor, our objective is to learn as much about the patient as you can in order to connect their dental treatment plan into their life and show them how it fits into their needs and wants. It is critical to take the time to “ask before you tell”, then your … Read more
Most practicing medical professionals recognize that if they do good work for patients and build a well-known reputation, their practice will thrive. However, in this highly digital era, that is only growing with time, your website is another key factor in the success of your practice or clinic. Now more than ever, potential patients are … Read more
Change is everywhere and especially in dentistry. How are you adapting to the changes and using them to be more relevant to your patients? Technology, as we all know, is revolutionizing what the dentist is able to accomplish in the clinical arena. We now have a multitude of diagnostic tools that only a handful of … Read more
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The primary goal of your online dental marketing campaign should be to disseminate information, educate the readers and deliver real value. When the focus is on helping the patients through your dental website, blog, social media and other online efforts, it will eventually help build a robust online reputation, build relationships, and translate into growing … Read more
The traditional model of “dental customer care” has been in place for a long time, and it has seen little real change. It goes like this: modernize the dental office, promote expensive surgical procedures (e.g. implants and smile makeovers), put up a website and perhaps a Facebook page telling the world what services you provide. … Read more
The key to improving patient satisfaction…… People are porous. They tend to absorb and reflect the atmosphere and motions around them. According to Nobel Prize-winning psychologist Daniel Kahneman, we experience approximately 20,000 individual moments in a waking day. Each moment may only last a few seconds, but each is important. Dr. John Gottman’s pioneer research … Read more
Most independent dental practitioners have their own practice websites, and chances are that you are one of them. Some dentists have installed customized software programs for more effective communication and data storage. Web based solutions and technologies have also evolved rapidly in recent years to provide improved storage, backup and access of data in comparison … Read more
“People today are about 10 percent heavier than people were in the 1980s, even if they follow the exact same diet and exercise plans.” This was a disturbing conclusion of a recent study of American adults, which has also been reported in The Atlantic. What might be the reasons? First, people are exposed to more … Read more
Surpassing the “been there, done that” dental visit … Numerous studies have shown that the way patients rate their level of satisfaction with services provided is largely based on the depth of emotional connection they have received. Patients rate connection and care as “very important” on the scale of what they expect. Visiting the dentist … Read more
When I was surveying adults in the waiting rooms of dental practices in the UK some time ago, I wondered if these patients wanted to participate in the assessment of their future oral health. So I added a question to the survey which posed the major risk factors for poor oral health, and then asked … Read more
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What follows are excerpts from popular article in a leading international newspaper called the Guardian. This article shows how and why your older patients are now more informed about their oral health, and why they say “overall health” is their primary reason they sit in your waiting room. “In the past decade, there has been … Read more
With over a billion active monthly users, Facebook continues to be the social media behemoth that is hard to ignore. Small businesses and professionals can leverage the power of Facebook to their marketing advantage. Many people use Facebook Graphic Search to get more information out about relevant products or services they may be looking for. … Read more
Your critical area of focus… In today’s fast paced world of change, competition and customer (patient) sophistication, it is critical to focus on your service, reputation and referrals. Also critical, is to know how your patients feel about you, talk about you and express their dissatisfaction. A dissatisfied customer will tell 12 other people A … Read more
A new report on early childhood caries in the UK shows how serious this disease really is: •Tooth extraction, mainly under General Anaesthesia (GA), is the main reason for hospital admissions of 5–9 year old children in the UK •Repeat treatments are frequent (20%-25% of cases). So, the report interviewed 18 family dentists in the … Read more
How to maintain a good relationship with the patient Making collection telephone calls is critical for past due amounts that are owed to the practice by the patient. The goal of your collection calls should be to maintain a good relationship with the patient while letting them know that you expect payment from them. You … Read more
According to PBS’ newsletter to aging Americans, 5 things which cause your older patients ongoing concern are: declining memory increased loneliness and isolation big debts and little savings risk of illness death It seems to me that a successful dental practice would acknowledge these overriding concerns and respond positively to them. In particular, concerns #3 … Read more