We are on a roll with the delegation train and there is no reason to let that engine cool down just yet! In moving that train forward, I would like to address one of the biggest challenges I see dentists face on the issue of delegation. That issue is the sense of a loss of … Read more
The healthcare field is a vast and ever-evolving landscape, offering many opportunities for professionals to contribute to the well-being of patients and communities. Among the essential pillars of healthcare are dental assistants, whose pivotal role in dental offices is widely recognized. However, many may not realize that dental assistants can embark on a journey of … Read more
Imagine being at the forefront of a revolution, where science meets technology to reshape an entire industry. You’re not in a Silicon Valley startup or a NASA lab; you’re in a dental practice, right here in Canada. Welcome to the world of digital dentistry! This groundbreaking fusion of technology and dentistry is transforming the dental … Read more
Analytics is the foundation of every dental digital marketing strategy. Harnessing data-driven insights can help you make informed decisions leading to the growth of your dental practice. Google Analytics 4 is the latest version of Google Analytics built to replace Universal Analytics (UA) after July 1, 2023. Essentially, it’s meant to alleviate the privacy concerns … Read more
Did you attend what is billed as the world’s largest trade show for dental offices, labs, and specialty trades earlier this spring? If not, never fear! We have isolated some of the most prominent topics and trends showcased at the International Dental Show, held every two years in Germany. The IDS returned to Cologne post-COVID for its … Read more
Congratulations! You have stepped into the world of the great CEOs and committed to delegating some tasks to your manager (see last months blog)! Now you have to consider: Delegation is not about surrendering control of your business. It is about gaining control! It is about allowing you to steer the ship while ensuring your … Read more
Getting patients in the door is just the start… Your patients are more than that; they also have the potential to be your biggest “fans” and your best “brand ambassadors.” And at first blush, it may seem the biggest challenge is getting the patient through the door. However, at this moment, the “real work” begins. … Read more
As a dentist, choosing the right equipment for your dental practice is critical for providing the highest quality of care to your patients. The right equipment not only ensures that you can provide the best care possible, but also helps improve the efficiency of your practice, saving time and money in the long run. However, … Read more
In last month’s journey to developing your inner-CEO, we referenced the importance of working with a leadership team. Working more efficiently will mean delegating some managerial tasks to members of that team. Before considering which tasks you should delegate, I want to address one of the greatest obstacles I see to the effective operation of … Read more
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We saw some significant Google algorithm changes in 2022, but those were not the only noteworthy updates. The search giant also made notable changes in the Search Quality Raters Guidelines. So let’s peek at how it may impact your dental SEO (search engine optimization) strategy. What is the Search Quality Raters Guideline? As you know, … Read more
Are you ready to give your dental practice the boost that it deserves? In this fast-paced digital age, it’s no secret that online reviews can make or break a business, and dental practices are no exception. With just a single click of a button, potential patients can access a wealth of information about your practice. … Read more
In a digital age, having a strong online presence is a necessary tool for success for any dental office. But it’s not just about having a website; if you know the most effective digital marketing strategies, you can get the most out of your marketing budget. Here are some steps to take to increase your … Read more
March 14-18, 2023 The International Dental Show (IDS) 2023 was a successful event, celebrating its 100th birthday with around 120,000 trade visitors from 160+ countries. IDS takes place every two years and is the leading international trade show for the dental industry, a platform for finding innovation and market trends. This year, attendees learned about … Read more
Toronto-based Gartner Canada keeps its finger on the pulse of “universal” marketing trends, irrespective of niche or industry. Every year, their team of global researchers and analysts survey Chief Marketing Officers on their “spend and strategy.” These findings inform recommendations to be incorporated into organizations’ broader strategies from year to year. In a recent announcement, five predictions were … Read more
In March, my blog took a bit of a trip down memory lane! I recounted my own mindset of fear that acted as my motivation to study hard while in university. Fail to study…fail the class! And as much as that fear proved successful in my academic life, building a business motivated by fear is … Read more
Consider using the following educational article at your practice to help inform patients about getting veneers. The cosmetic dental industry has evolved to offer solutions to almost every problem related to oral hygiene, tooth troubles, and smile aesthetics. And yet, most people may be unaware of the most advanced solution in smile correction today. Dental … Read more
