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You know those folks on Instagram. The ones always posting picture-perfect lives. Working out their perfect bodies at the gym. Decked out with friends eating Michelin star meals. Perfect holiday family photos. Pristine vacationing pics. Cocktail boomerangs at the newest bar. Even posting provocative photos that don’t leave much for the imagination. They’re the Instagram … Read more
While it may not be accurate to say that cybercriminals specifically “love” dental practices, it is true that dental practices, like many other businesses in the healthcare sector, can be attractive targets for cybercriminals. It’s also inaccurate to say that all dental practice owners do not believe in cybersecurity, as opinions and beliefs can vary … Read more
Afew weeks ago, I was delivering a continuing education session to a group of lovely general dentists, and following my lecture I opened the floor to questions. I found myself in an intriguing situation: a dentist in attendance asked if I had heard about patients taking several Tums before receiving local anesthesia to enhance its … Read more
Imagine a bustling floor, advanced techniques on display, and vendors from all corners of the country showcasing the best-in-the-industry tech and dental stories. That vibrant scene rushes to my mind when reminiscing about my first dental conference. The energy, excitement, and the spirit of learning create an atmosphere that words can hardly capture. Back in … Read more
Rachael Strauss, The Pink Hygienist, was still attending dental hygiene school at NYU when suppliers began giving free samples to her class. And she discovered other unique products when attending dental conferences shortly thereafter. If Strauss had never seen these products before, she knew dental patients hadn’t either. “Dental hygienists are taught that the way … Read more
Your website is the “front door” of your practice in the online world.
Introduction In the labyrinth of healthcare, a concerning shift has begun to surface – a shift from the noble pursuit of quality care to a relentless focus on quantity in the name of business. As practitioners, advocates, and consumers of healthcare, we must critically examine this trajectory, for it threatens to undermine the very essence … Read more
”Can you believe the year is almost over?” This is the question we always ask ourselves as we make our way to the final weeks of the year. And, of course, we wonder what the next year will have in store for us. Economically, we can certainly expect a bumpy ride. With total GDP falling … Read more
Learn more about the best practices for designing digital patient forms.
The path to a profitable, productive, high-performance, and happy practice Psychological safety. This term largely refers to the perception of comfort that individuals have in freely being and expressing themselves without fear of repercussions and other negative responses to their self-expression. In the workplace, psychologically-safe teams within organizations are not afraid of taking risks or challenging … Read more
Welcome to the last category of management tasks that we will consider for delegation. Over the last 4 months, we have looked at how to delegate tasks in a way that ensures there is ongoing accountability. This is critical to your role as CEO as without that accountability you can never feel confident that you … Read more
Disclaimer: The material provided in this article is for general information only. It is not intended to provide legal advice or opinions of any kind. If you suspect that you are experiencing cyber-libel or other forms of defamation, please contact McCarthy Tétrault LLP or another law firm with experience in the area for assistance. What … Read more
Starting your own dental clinic is a significant step in any dentist’s career. It’s an opportunity to take control of your practice, provide personalized patient care, be your own boss, and build a thriving business. However, it’s not a decision to be taken lightly. There are numerous factors to consider and steps to take to … Read more
Words matter. Healthcare communications and marketing embody the importance and power of word choice. We generally encourage aligning marketing communications with how you engage with your patients during appointments. So, it is also advised to revisit how you communicate with patients in the first place, especially when using such authentic and helpful word choice and content … Read more
Good news! We are coming close to the end of our series of blogs on creating accountability through delegation. Today, we will discuss the second last category I have for you. And after that, I will close it out with a few final comments. Last month, we took our CEO minds to those tasks where … Read more
As a new school year starts afresh, it may be high time to send your practice’s website “back to school,” too! A modest refresh may be all that is needed to get your website up to speed. Or, a more substantive overhaul may breathe new life into your practice. Whatever you do, no website update … Read more
The number one concern for most dental practices in North America is keeping the office staffed with quality employees. Staffing is quickly becoming a national issue in modern dentistry, with over 90% of dental offices placing the greatest emphasis on staff retention and the happiness of current employees. As the demand for quality oral healthcare … Read more
There is no better time to spring into action on the marketing and patient engagement front than when your competition embodies the laziest days of summer. Furthermore, what better time to reassess marketing and communications initiatives than the present, as we enter the mid-way point of the year? After all, as the motivational luminaries will tell you, … Read more
