It was right around this time in 2018, I presented before a group of dentists and office managers in Ottawa. Most of them were 45 years of age and older. The topic: technology that many experts predicted would become commonplace in dental offices by 2020. I was not presenting on cutting edge, futuristic technology that … Read more
The original Hippocratic Oath, one of the oldest binding documents in history, dates back to the fourth century B.C. A 1943 translation of the Oath reads, “What I may see or hear in the course of the treatment or even outside of the treatment … I will keep to myself.” Much has changed in the 2,500 years … Read more
Part 2 – A Two Part Series Part 1 of this article introduced the benefits of several third-party software integrations. Part 2 continues by describing additional applications. Recall management The most effective applications target overdue and inactive hygiene patients with progressive messaging (multiple touch points) as their overdue (perio, recall and insurance interval) status changes. … Read more
The day your dental website goes live is an exciting milestone. Everything has been approved, reviewed for errors and optimized for Google. However, the website is not finished. Why? Because a website is never finished. It needs to grow and evolve with technology, as well as changes in your practice. Is your information still accurate? … Read more
There is no need to convince that online reviews play a crucial role in businesses nowadays. Numbers speak for themselves: 85% of dental patients look at the opinions on the Internet and consider them an important factor while choosing a dentist. The actual question is how to ensure that your practice has positive feedback which … Read more
From greater savings to protection, an IPP offers more for Canada’s high-income professionals Most people are familiar with an RRSP (Registered Retirement Savings Plan). While an RRSP is ideal for many, an IPP offers unique advantages for dentists. The IPP is custom-designed and takes into account each participant’s needs and personal situation. The contributions required … Read more
We live in interesting times. On one end of the spectrum, we have the image-conscious patients who will do absolutely anything to create what they see as a perfect smile. On the other end of the spectrum, we have a growing body-positive movement determined to eschew the unhealthy demands of marketer-created body image. Properly treating … Read more
Let us paint a picture for you: your front-office staff receives a normal looking email from a client. They’re asking about a charge from last month and there’s a link to a picture they claim is a different charge. Your staff member clicks on the link to investigate and three seconds later your computer becomes … Read more
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Like most industries, dentistry is evolving rapidly. The field is now divided broadly into two categories of offices — corporate dentistry and solo practitioners. These two groups are similar in that the professionals all work to offer patients the proper dental services they need. In this sense, success for a solo practitioner is not entirely … Read more
According to common wisdom, an increase in new patients equals growth for your dental practice. However, that is only part of the equation. If you are losing as many patients as you are getting, then your practice is not growing. Never underestimate the importance of patient retention If you focus all your efforts on new … Read more
Brian Hunter and Shad Treadaway of tinyRHINO share their expertise on behavioural science and the role it can play in accelerating new patient growth Social Media Marketing 101 has been one of my top subjects for courses, lectures and articles for 10 years. So, you can imagine my excitement in introducing the next generation of … Read more
People living with dementia—and those taking care of their needs—are bound to face a lot of challenges as the condition progresses. Dementia affects the behavior, thinking, and memory of those diagnosed with it. Their reasoning and memory skills decline over time. People with dementia will tend to forget things, even something as basic and important … Read more
In the Summer of 2020, in the middle of a pandemic that saw many businesses struggling to adapt, shrinking their workforce, and in many cases closing their doors, the Court of Appeal dropped a bomb when they released the Waksdale Case (Waksdale v Sweagon North America Inc., 2020 ONCA 391) which made firing non-unionized employees … Read more
Have you sat down with your accountant yet to review your 2020 financial statements? Now is the time of year many of you are doing just that! And let’s face it…looking at those numbers after a year of Covid is not likely to help chase away the February Blues…even as we move into March! Some … Read more
Part 1 – A Two Part Series Integrated Solutions that Improve the Patient Experience and Practice Productivity In recent years, heightened competition among dental practices across North America has caused a shift toward a more value-based and patient-centered care model.1 Out of necessity, it has made improving the patient experience a major objective for many … Read more
As we look back at the Internet landscape of 2020, to look forward to a more “precedented” (hopefully) 2021 from the get-go, online traffic has presented a silver lining. We’ve put a spotlight on a COVID-19’s impact on the Internet by the numbers: • 40% growth in overall Internet traffic (between February 1 to April … Read more
Where is the best place to holiday in Mexico? Hint: it doesn’t have a beach. Nor bands of roving teenagers or reggae music blaring from the local tiki bar. Nary a noisy waterski or revving power boat pulling a hang glider to mar your afternoon siesta. What it does have is fabulous food, picturesque, romantic … Read more
As a dentist, you’re certain that people visit dental clinics regularly. Still, like every business, you need to market your product or services. However, how do you show potential patients that your practice is the one they should trust to take care of their dental health? How do you stand out from other competing dental … Read more
In this addition to Weekly Wisdom, Alex Zlatin tells us what is needed to have efficient digital security for a dental practice in order to be protected from ransomware and malware attacks. Subscribe to Oral Health’s weekly e-newsletter to have the latest episode delivered straight to your inbox each week!