By now, everyone probably knows about the DentalCorp IPO. It is the first Canadian corporate dental group to go public since TriDont tried it, unsuccessfully, approximately 35 years ago. The response to this news on social media has been interesting to watch. Some dentists in private practice have responded with an “if you can’t beat’em, … Read more
In dentistry, there are no one-size-fits-all solutions. Every patient is different, and there are always exceptions. What is good for most people still is not good for everyone. The same is true of websites, and marketing plans in general. What works well for an e-tailer is not likely to work for a dentist. Furthermore, holistic … Read more
Did you know there are over 10,000 dentist employers in Canada? And how many specialists are employed there? How many are going to graduate and build their careers? To make sure you stand out, your clinic website has to pop up in the TOP-10 Google results. And the higher, the better. To achieve such a … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
These days, being “social” is good business. Here’s a quick look at why dental professionals shouldn’t dismiss social media as an integral (and fun) part of their broader marketing strategy. Instagram Why? Because instant connection with your existing and potential future patients provides great practice benefits. In five words, this is your immediate future. (And … Read more
Whether you just launched a new dental practice or are looking to grow your existing practice, you will need to spend time on attracting new patients to survive. You already know that it is important to have high-quality services at an attractive price, but a comprehensive marketing strategy is just as crucial to the longevity … Read more
More than a year into the global spread of COVID-19, the pandemic continues to affect businesses across the globe. With the first quarter of 2021 now behind us, there’s still very little information available about the pandemic’s effects during that time period as it relates to dentistry. However, a few recent publications are already beginning … Read more
Twitter could be a helpful learning tool in dental education, according to research from Australia. Could social networks offer a means of improving dental education? An analysis of seven studies, published in the Journal Of Dental Education, highlights the advantages of using Twitter as an educational tool. “We live in a dynamic world where the use … Read more
When you do a search online for the highest paid jobs in the healthcare industry, you’ll see that dentists almost always make it to the top five, even the top three. Even lower-tier dental jobs pay nicely. And if you’re one of the few emergency dentists in your area or an oral surgeon with a … Read more
The outbreak of COVID-19 has impacted almost every aspect of ordinary life, from work to education to entertainment. Among the most significant effects, however, may be on the practice of healthcare, including dentistry. The transition to telemedicine has required dental practices to adapt to new technologies and potentially unprecedented remote care practices. However, it is … Read more
When you think of improving your dental SEO (search engine optimization), you probably think about better content, keywords, or technical factors such as site loading time. There are virtually endless ways to improve and optimize your website, but that is not enough to propel your website to the top of Google’s search results. To accomplish … Read more
Congratulations! This is incredible news. Your passion and pride in what you do in the healthcare field is truly being rewarded. Perhaps you were an excellent hygienist…a phenomenal dental assistant…a top-notch admin team member providing your clinicians with first rate support. And today…your journey as a new office manager begins! This is your chance to … Read more
Right at the onset of the COVID-19 pandemic, it was made clear that older people infected with the coronavirus were most at risk of developing serious illnesses. Those with diabetes, heart disease, hypertension, cancer, and lung disease were also warned of being at greater risk of experiencing severe COVID-19 symptoms. Apparently, we can add people … Read more
There will always be people who will try to go the do-it-yourself (DIY) route, even when it comes to their teeth. And there’s no shortage of companies willing to take advantage of that fact. But, when it comes to the health of our patients, it’s our job to educate, explain, and do all we can … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Trends are a familiar part of life and most are typically harmless. However, with the rise of social media apps such as TikTok and Twitter, there has also been a concerning rise in dangerous behaviors. While some trends are a fun way to express yourself and connect with other people, they can also lead to … Read more
With vaccination rollouts now going strong and workers in the dental field being prioritized for vaccines, we are getting daily calls from dentists asking, “Should I make COVID-19 vaccinations mandatory for my staff?” My lawyer answer is, “it depends”. But I’ll try to guide you through how you can make this very important decision for … Read more
If you market your dental practice online, you are surely familiar with SEO (search engine optimization). It has been the foundation of digital marketing for decades. In that time, the internet has grown and changed dramatically, as has Google itself. More importantly, what people search for, and the way they go about it is evolving … Read more
The last year has been chaotic for a myriad of reasons, and there can’t be many people around who haven’t suffered as a result. The most common damage, of course, is psychological. People have lost loved ones, been left in professional limbo or outright unemployed, and had to remain stuck at home for long stretches … Read more
Running an efficient dental practice while keeping up with the advances of delivery of care during a pandemic can be an area that overwhelms many dental professionals. Whether you are a practice owner, administrative or clinical team member, being part of a successful practice is important to everyone. Working at a leading office allows one … Read more