As a dental practice owner, your primary focus will always be to provide patients the best dental service possible. Whether you’re a general dentist or specializing in emergency dental services, you want your patients to have a great experience under your care so that they’ll come back whenever they need your expertise. However, getting them … Read more
Daring leadership is ultimately about serving other people, not ourselves. That’s why we choose courage. Brené Brown Many of you are likely familiar with the work of Brené Brown. She has become a renowned coach and thought leader on the topic of, well, leadership. Her books, such as Dare to Lead, have taught us that … Read more
In the past, dental practices built their reputation by word-of-mouth advertising, print and mass media campaigns, and establishing themselves in communities. These forms of marketing are still valuable and necessary tools, but they don’t account for a major source of publicity for modern practices: online reviews. The ascendency of the internet as the primary method … Read more
A nice website with good articles is a great start to marketing your dental practice. However, in today’s multi-media, multi-platform world, that alone is not enough. You need a variety of content types, with video being one of the most important. Video is one of the most popular and fastest growing marketing mediums. In fact, … Read more
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Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
You know that every dental practice needs a good website, and yours looks fantastic. Yet, appearances can be deceiving. Unless you happen to be a skilled webmaster, you probably have no idea how your website performs or how well optimized it is. Thankfully, Google offers a tool that can help. A Lighthouse audit takes just … Read more
Social media started as a platform for meeting and connecting people, but it has evolved to become so much more. Nowadays, social media is a commercial force with enough influence to make or break a business — including dental practices. Does my dental practice need social media? Like brushing your teeth and flossing, the answer … Read more
Tech neck, a layman’s term for the onset of muscular pain and disorders stemming from modern smart device and computer usage, is a big problem for dental professionals. An important study published by the Journal of Education and Health Promotion found that 69 percent of dental students suffered from significant pain, with clinicians in endodontics and pedodontics particularly … Read more
While the telephone remains the most popular way for dental offices to communicate with patients, there is no denying that, as the result of many digital developments, the number of platforms to reach patients has grown. With so many options available – from email and texting to Facebook and Zoom – it’s difficult to decide … Read more
When I discovered CAD/CAM technology more than 10 years ago, I was amazed at the technological world that I was entering. It was novel and it was creative; but it was also rather daunting. My student years had provided some abstract images of various scanners and milling machines that were available at that time, but … Read more
It is important to thoroughly plan for retirement; any mistakes can mean you run out of money in what should be a peaceful, carefree time. There are a number of things dentists can take into account when retirement planning: unexpected issues, inflation, expenditure, and many other factors. This article will cover some common things dentists … Read more
“Train people well enough so they can leave. Treat them well enough so they don’t want to!” – Sir Richard Branson. At a time of incredible labour shortages for so many dental positions, the ability to attract and keep top level talent is proving to be as challenging as it is critical. I know of … Read more
The market growth of dentist practices is expected to grow by 5.2% this year. Why should that matter to you? It’s one small indicator that the dental industry is seeing somewhat of a boom. On one hand, that’s a good thing for the industry as a whole. More people are paying attention to their oral … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
You’ve finally finished creating a website for your dental clinic. It looks clean, user-friendly and professional, but you’re left with one question: what should you post on it? Content provides useful resources for your patients and helps your website appear higher in search results. You might be wondering how to add more information to your … Read more
As you probably know, SEO (search engine optimization) is an essential part of any good dental marketing plan. Over 90 percent of adults look for information on the internet. If you want people to find your dental practice, it needs to appear in those search results. As Google employees have stated repeatedly, social media is … Read more
The road to becoming a dentist is not an easy one. Aside from mastering the science and art of caring for patients’ dental and oral health, dental students must make sure they possess and further develop the manual dexterity required of those in the profession. Without a doubt, a dentist’s hands are their most important … Read more
It goes without saying that the COVID-19 pandemic has been an unexpected and unprecedented period in Canada and beyond. And while you might think that would hinder dental professionals from buying or selling a practice, think again. Over the last few years, the healthcare industry has undergone an unrivaled rate of change but particularly during … Read more
Most people don’t realize that the dental profession is one of the most at-risk for mental health disorders. These include depression, anxiety, and negative effects of stress. Mental health in dentistry can often be considered a taboo subject, but it has been ignored for too long. To understand the serious nature of this problem, you … Read more