In the realm of healthcare, including dentistry, policy decisions have a profound impact on practitioners, patients, and the overall delivery of services. Dental professionals play a crucial role in shaping these policies by actively participating on boards. This article explores the significance of dental professionals’ involvement in policy development and advocacy. The Importance of Board … Read more
Michael Carabash, dental lawyer with DMC, speaks about the dental volunteer outreach trips to the Caribbean that he organizes for dentists, hygienists and students across Canada. Newcom Media Inc · Episode 13 – How To Be a Selfish Dentist Read the audio transcript below: Dr. Luisa Schuldt (LS): Hi everyone. Welcome to Brush Up, presented … Read more
Devil! Devil! Come And Play. Emancipated. But Drag the Chain. Let Blackened Blood Fill Your Vein. Escape From Thought. Go Insane. On with the Horns! Masquerade! Now Rise Like Ash of Burned Cane. – Rise Like Ash of Burned Cane – Floating High. Beyond Terrain. Over Clouds to the Astral Plane. Where Rivers o’ Rum … Read more
A bakery has “doughnated” $8,000 toward a new machine for Windsor Regional Hospital’s paediatric unit. COBS Bread made the donation to the hospital on Tuesday after collecting funds through March and April for its “Doughnation Day” campaign for a new Preva Mobile Dental X-Ray machine. “For me personally, it’s about investing in and supporting the … Read more
The market growth of dentist practices is expected to grow by 5.2% this year. Why should that matter to you? It’s one small indicator that the dental industry is seeing somewhat of a boom. On one hand, that’s a good thing for the industry as a whole. More people are paying attention to their oral … Read more
Dental medicine is one of those spheres that does not fully use the power of digital email marketing. While most people get dozens of emails from online and local stores they’ve ever shopped with, few dental practitioners take care to make the most of email marketing. If this is the case with you, consider starting … Read more
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SMS marketing could be the vital ingredient you need to optimize your dental patient experience. According to a study by The Daily Egg, the rate at which people open branded text messages is a whopping 98%. This is a glaring indication of how powerful text message marketing can be for any business that implements it. … Read more
There are many reasons for patients to deny treatment acceptance, ranging from cost, time or simply a lack of understanding. Over 50% of patients have said they would be more likely to agree to treatment if their dentist was able to explain or demonstrate the benefits of the treatment. It is your job, along with … Read more
Word of mouth can be considered the oldest form of marketing, dating back to the 1600’s. Originating with the town crier, word of mouth marketing has evolved throughout the years from storytelling and street plays to modern social media. In today’s hyper-connected world, the impact of information spread through word of mouth is amplified and … Read more
Modern technology has transformed dentistry in almost every way, from laser treatments to electronic medical records. It has also transformed dental marketing, with the growing popularity of inbound marketing. What is it, and how can you put it to work for your practice? Push vs pull: the difference between inbound and outbound marketing You’ve probably … Read more
You’re undoubtedly sick of hearing about how your practice needs a digital marketing strategy, to build a social media presence and why you should learn about SEO. While the dental industry relies heavily (and successfully) on patients’ word-of-mouth to refer and find dentists, there’s a digital alternative that you should be paying attention to: online … Read more
On April 8 people with developmental disabilities will come face-to-face with dentists throughout the region as they participate in Sharing Smiles Day. The student-led event takes place at the University of Alberta and is designed to promote oral hygiene and break down barriers between dentists and people with disabilities. Navi Bharj, co-chair of the Oral … Read more
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The sustained popularity of Facebook as the leading social media network can be effectively leveraged to promote your dental website. In a highly competitive online environment, you need more than just website promotion and internal SEO to reach your target audience. Social media marketing plays a vital role, and Facebook continues to be the social … Read more
Are we beginning to see a change in how dentistry is pitching itself to the community? Perhaps, if this ad in a local newspaper is indicative. The ad says a lot and very little. “Complete health dentistry” is a new brand, one which responds to the overriding preferences of this aging and largely uninsured community … Read more
For a week this past March we were fortunate enough to participate in an outreach mission to Honduras. The mission was lead by pediatrician Dr F. Gorodzinsky and pediatric dentist Dr. C. Friedman, and included pediatric residents, registered nurses and pediatric dentists; this was the first of fifteen years that dental students participated. This has … Read more
Attached are 2 photos of our recent annual trip in January 2015 to Quesada, Guatemala. This is part of an official Canadian charity (12+ yrs going) called Health Outreach (founded by Dr. Tim Lee, Mississauga), where the volunteers (dentists and support personnel), provide free dental work to needy children. In our 6 days of work, … Read more
My community newspaper recently featured a story about an overload of patients visiting a non-profit community dental clinic. The irony of this story is that most dentists in my community have fewer and fewer recall patients. Most want and need to get busier. My community’s struggle to access dental care – Partners in Prevention So … Read more