If you market your dental practice online, you are surely familiar with SEO (search engine optimization). It has been the foundation of digital marketing for decades. In that time, the internet has grown and changed dramatically, as has Google itself. More importantly, what people search for, and the way they go about it is evolving … Read more
The last year has been chaotic for a myriad of reasons, and there can’t be many people around who haven’t suffered as a result. The most common damage, of course, is psychological. People have lost loved ones, been left in professional limbo or outright unemployed, and had to remain stuck at home for long stretches … Read more
Running an efficient dental practice while keeping up with the advances of delivery of care during a pandemic can be an area that overwhelms many dental professionals. Whether you are a practice owner, administrative or clinical team member, being part of a successful practice is important to everyone. Working at a leading office allows one … Read more
It was right around this time in 2018, I presented before a group of dentists and office managers in Ottawa. Most of them were 45 years of age and older. The topic: technology that many experts predicted would become commonplace in dental offices by 2020. I was not presenting on cutting edge, futuristic technology that … Read more
There is no need to convince that online reviews play a crucial role in businesses nowadays. Numbers speak for themselves: 85% of dental patients look at the opinions on the Internet and consider them an important factor while choosing a dentist. The actual question is how to ensure that your practice has positive feedback which … Read more
From greater savings to protection, an IPP offers more for Canada’s high-income professionals Most people are familiar with an RRSP (Registered Retirement Savings Plan). While an RRSP is ideal for many, an IPP offers unique advantages for dentists. The IPP is custom-designed and takes into account each participant’s needs and personal situation. The contributions required … Read more
We live in interesting times. On one end of the spectrum, we have the image-conscious patients who will do absolutely anything to create what they see as a perfect smile. On the other end of the spectrum, we have a growing body-positive movement determined to eschew the unhealthy demands of marketer-created body image. Properly treating … Read more
Let us paint a picture for you: your front-office staff receives a normal looking email from a client. They’re asking about a charge from last month and there’s a link to a picture they claim is a different charge. Your staff member clicks on the link to investigate and three seconds later your computer becomes … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Like most industries, dentistry is evolving rapidly. The field is now divided broadly into two categories of offices — corporate dentistry and solo practitioners. These two groups are similar in that the professionals all work to offer patients the proper dental services they need. In this sense, success for a solo practitioner is not entirely … Read more
According to common wisdom, an increase in new patients equals growth for your dental practice. However, that is only part of the equation. If you are losing as many patients as you are getting, then your practice is not growing. Never underestimate the importance of patient retention If you focus all your efforts on new … Read more
People living with dementia—and those taking care of their needs—are bound to face a lot of challenges as the condition progresses. Dementia affects the behavior, thinking, and memory of those diagnosed with it. Their reasoning and memory skills decline over time. People with dementia will tend to forget things, even something as basic and important … Read more
In the Summer of 2020, in the middle of a pandemic that saw many businesses struggling to adapt, shrinking their workforce, and in many cases closing their doors, the Court of Appeal dropped a bomb when they released the Waksdale Case (Waksdale v Sweagon North America Inc., 2020 ONCA 391) which made firing non-unionized employees … Read more
Have you sat down with your accountant yet to review your 2020 financial statements? Now is the time of year many of you are doing just that! And let’s face it…looking at those numbers after a year of Covid is not likely to help chase away the February Blues…even as we move into March! Some … Read more
Where is the best place to holiday in Mexico? Hint: it doesn’t have a beach. Nor bands of roving teenagers or reggae music blaring from the local tiki bar. Nary a noisy waterski or revving power boat pulling a hang glider to mar your afternoon siesta. What it does have is fabulous food, picturesque, romantic … Read more
As a dentist, you’re certain that people visit dental clinics regularly. Still, like every business, you need to market your product or services. However, how do you show potential patients that your practice is the one they should trust to take care of their dental health? How do you stand out from other competing dental … Read more
Dentists are sailing past the uncharted waters of teledentistry at a rapid pace amid the COVID-19 health emergency that has taken practices across the globe by storm. With this technology, dental health professionals are proactively reaching out to and helping patients that require care. Right from preventing disturbances in the flow of orthodontic treatment to … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
The year is still fresh, and there are ripe social media opportunities for the picking. Some of those opportunities are disguised as “trends.” By understanding of-the-moment consumer preferences and demands among top platforms – Facebook, Instagram, and TikTok – you can direct your resources toward those actions that will bear the most fruit. Here, we … Read more
Every young internet user is bombarded with so many ads that it now takes a really impressive one to get their attention. This content saturation is a problem in every industry. That’s why you see designers and essay writers refining their craft to attract younger audiences. Dentists and other healthcare experts are not exempt. If … Read more