Why Complete a SWOT Analysis for My Dental Practice?

SWOT Analysis

The market growth of dentist practices is expected to grow by 5.2% this year. Why should that matter to you? It’s one small indicator that the dental industry is seeing somewhat of a boom. On one hand, that’s a good thing for the industry as a whole. More people are paying attention to their oral … Read more

What Type of Content Should Your Dental Website Feature?

website content

You’ve finally finished creating a website for your dental clinic. It looks clean, user-friendly and professional, but you’re left with one question: what should you post on it? Content provides useful resources for your patients and helps your website appear higher in search results. You might be wondering how to add more information to your … Read more

Search Optimization For Your Dental Practice’s Facebook Page

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As you probably know, SEO (search engine optimization) is an essential part of any good dental marketing plan. Over 90 percent of adults look for information on the internet. If you want people to find your dental practice, it needs to appear in those search results. As Google employees have stated repeatedly, social media is … Read more

6 Simple Exercises to Help Keep Dentists’ Hands Steady

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The road to becoming a dentist is not an easy one. Aside from mastering the science and art of caring for patients’ dental and oral health, dental students must make sure they possess and further develop the manual dexterity required of those in the profession. Without a doubt, a dentist’s hands are their most important … Read more

Considerations for Buying and Selling a Dental Practice During the Pandemic

Buying Selling Dental Practice

It goes without saying that the COVID-19 pandemic has been an unexpected and unprecedented period in Canada and beyond. And while you might think that would hinder dental professionals from buying or selling a practice, think again. Over the last few years, the healthcare industry has undergone an unrivaled rate of change but particularly during … Read more

How Dentistry Professionals Can Manage Their Mental Health

Mental Health

Most people don’t realize that the dental profession is one of the most at-risk for mental health disorders. These include depression, anxiety, and negative effects of stress. Mental health in dentistry can often be considered a taboo subject, but it has been ignored for too long. To understand the serious nature of this problem, you … Read more

Eliminating the “Can’t Beat’em, Better Join’em” Mindset!

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By now, everyone probably knows about the DentalCorp IPO. It is the first Canadian corporate dental group to go public since TriDont tried it, unsuccessfully, approximately 35 years ago. The response to this news on social media has been interesting to watch. Some dentists in private practice have responded with an “if you can’t beat’em, … Read more

How To Make Your Dental Clinic Website Visible On Google

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Did you know there are over 10,000 dentist employers in Canada? And how many specialists are employed there? How many are going to graduate and build their careers? To make sure you stand out, your clinic website has to pop up in the TOP-10 Google results. And the higher, the better. To achieve such a … Read more

Attracting New Patients to Your Dental Practice

Attracting New Patients to Your Dental Practice

Whether you just launched a new dental practice or are looking to grow your existing practice, you will need to spend time on attracting new patients to survive. You already know that it is important to have high-quality services at an attractive price, but a comprehensive marketing strategy is just as crucial to the longevity … Read more

Practical Tips For Paying Off Your Dental School Debt

Dental School Debt

When you do a search online for the highest paid jobs in the healthcare industry, you’ll see that dentists almost always make it to the top five, even the top three. Even lower-tier dental jobs pay nicely. And if you’re one of the few emergency dentists in your area or an oral surgeon with a … Read more

How Increased Remote Life is Changing Aspects of Oral Health

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The outbreak of COVID-19 has impacted almost every aspect of ordinary life, from work to education to entertainment. Among the most significant effects, however, may be on the practice of healthcare, including dentistry. The transition to telemedicine has required dental practices to adapt to new technologies and potentially unprecedented remote care practices. However, it is … Read more

Congratulations! You’re the New Office Manager! Now What?

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Congratulations! This is incredible news. Your passion and pride in what you do in the healthcare field is truly being rewarded. Perhaps you were an excellent hygienist…a phenomenal dental assistant…a top-notch admin team member providing your clinicians with first rate support. And today…your journey as a new office manager begins! This is your chance to … Read more

How Oral Health and Severity of COVID-19 Complications Might Be Linked

COVID-19

Right at the onset of the COVID-19 pandemic, it was made clear that older people infected with the coronavirus were most at risk of developing serious illnesses. Those with diabetes, heart disease, hypertension, cancer, and lung disease were also warned of being at greater risk of experiencing severe COVID-19 symptoms. Apparently, we can add people … Read more

Heading Off the Orthodontics DIYers

Heading Off the Orthodontics DIYers

There will always be people who will try to go the do-it-yourself (DIY) route, even when it comes to their teeth. And there’s no shortage of companies willing to take advantage of that fact. But, when it comes to the health of our patients, it’s our job to educate, explain, and do all we can … Read more

Online Trends That Are Damaging to Oral Health

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Trends are a familiar part of life and most are typically harmless. However, with the rise of social media apps such as TikTok and Twitter, there has also been a concerning rise in dangerous behaviors. While some trends are a fun way to express yourself and connect with other people, they can also lead to … Read more

Mandatory Vaccination Policies in the Dental Office

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With vaccination rollouts now going strong and workers in the dental field being prioritized for vaccines, we are getting daily calls from dentists asking, “Should I make COVID-19 vaccinations mandatory for my staff?” My lawyer answer is, “it depends”. But I’ll try to guide you through how you can make this very important decision for … Read more