All About the Concierge Practice and Personalization in Dental Care

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Concierge-style dental offices saw a massive influx in 2020, and they’re here to stay. According to a recent report, the concierge medicine market size will reach $1.93 trillion in 2025. Certainly, COVID-19 played a considerable role in its rise in popularity. Many dental offices were scrambling to accommodate social distancing and remote working. As a result, … Read more

Playing the Game of Employee Roulette?

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You have dramatically increased salaries…you offered thousands of dollars as a signing bonus…and now, you are spinning the wheel yet again…waiting to see if you will still have all your employees at work today. Welcome to the world of employee roulette! If you get through this round, you can choose to do it all over … Read more

180° Shift: How To Check If You Are Up To Date With Dental Trends?

dental trends

In this ever-changing world, keeping abreast of the latest technological trends is no small feat. As dentists, we have to find innovative ways to improve patient flow and revenue while juggling our time between patient care, practice management, and continued professional education. While keeping up to date with the latest technological trends in the dental … Read more

5 Challenges Dentists May Face During Their Career

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Dentistry is a very rewarding profession, but it does have challenges. A lot of the challenges you will face in your career will be unique to your practice and patients – but there are some common themes. The more aware you are of the common challenges you might face, the better prepared you will be … Read more

Let’s Get Real: 5-Plus Ways to Inject Authenticity Into Your Practice and Attract Loyal Patients

Loyal Patients

“Authenticity,” as defined by Merriam-Webster, is about being “true to one’s personality, spirit, and character.” The daily onslaught of information has naturally led to consumers craving authenticity now more than ever before. Yet, by its very nature, marketing is not inherently authentic, sincere, or genuine. It is a dog-eat-dog competitive world, whereby brands compete against … Read more

Dangerous Oral Health TikTok Trends

dental TikTok

TikTok is one of the most popular social media platforms of our time, with over half a billion active monthly users worldwide. Many people turn to this social network to stay up to date on the latest trends, tips, and, above all, to be entertained. It has also been identified as a source for personal … Read more

Everything About Email Marketing for Dentists

Email Marketing

Today, businesses that invest in marketing are thirteen times more likely to see a positive return on investment. Internet marketing is no less important for business growth because almost everyone now searches for and purchases services and products on their mobile devices. As a result, if you want to grow and earn a consistent income … Read more

Your Leadership Mettle is Being Tested!

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After an early summer that seemed so promising, signs of a 4th wave are leaving all of us wondering what is next. How will we end 2021 and how will we begin 2022? Let’s face it…business planning has likely never been more challenging than it is right now! The impact on dentistry has been a … Read more

Emerging Ergonomic Risks To Dental Professionals

Ergonomic Risks

Dentists have always needed to take care of their posture. Many dental procedures and surgeries involve some element where craning the neck, twisting the body, and taking unnatural posture can be encouraged. However, with a new Boston University analysis highlighting the face of modern dentistry changing to incorporate digital checkups and robot repairs, the threats that … Read more

Top Tips for a Great “About Us” Section on Your Dental Website

Dental Website

You want your website’s home page and service page to look fantastic. All too often, everything else is dismissed as unimportant. Yet, over half of website visitors want to see the “About Us” information. It is most likely one of the most visited pages of your site, and it can significantly influence people’s opinion of … Read more

Tips to Eliminate Staff Drama in Your Dental Office

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As a dental practice owner, your primary focus will always be to provide patients the best dental service possible. Whether you’re a general dentist or specializing in emergency dental services, you want your patients to have a great experience under your care so that they’ll come back whenever they need your expertise. However, getting them … Read more

Care to Lead

Leadership

Daring leadership is ultimately about serving other people, not ourselves. That’s why we choose courage. Brené Brown Many of you are likely familiar with the work of Brené Brown. She has become a renowned coach and thought leader on the topic of, well, leadership. Her books, such as Dare to Lead, have taught us that … Read more

How to Assess Your Dental Website Quality with Google Lighthouse

A Lighthouse report in Chrome DevTools (Photo: Google)

You know that every dental practice needs a good website, and yours looks fantastic. Yet, appearances can be deceiving. Unless you happen to be a skilled webmaster, you probably have no idea how your website performs or how well optimized it is. Thankfully, Google offers a tool that can help. A Lighthouse audit takes just … Read more

5 Reasons Why Your Dental Practice Needs to Engage in Social Media

social media

Social media started as a platform for meeting and connecting people, but it has evolved to become so much more. Nowadays, social media is a commercial force with enough influence to make or break a business — including dental practices. Does my dental practice need social media? Like brushing your teeth and flossing, the answer … Read more

Tech Neck Is Even More Pronounced In Dental Professionals – Preventing Poor Posture

Tech Neck Is Even More Pronounced In Dental Professionals – Preventing Poor Posture

Tech neck, a layman’s term for the onset of muscular pain and disorders stemming from modern smart device and computer usage, is a big problem for dental professionals. An important study published by the Journal of Education and Health Promotion found that 69 percent of dental students suffered from significant pain, with clinicians in endodontics and pedodontics particularly … Read more

Common Things Dentists Forget When Planning Their Retirement

Retirement

It is important to thoroughly plan for retirement; any mistakes can mean you run out of money in what should be a peaceful, carefree time. There are a number of things dentists can take into account when retirement planning: unexpected issues, inflation, expenditure, and many other factors. This article will cover some common things dentists … Read more

You NEED to be the Ideal Employer

You NEED to be the Ideal Employer

“Train people well enough so they can leave. Treat them well enough so they don’t want to!” – Sir Richard Branson. At a time of incredible labour shortages for so many dental positions, the ability to attract and keep top level talent is proving to be as challenging as it is critical. I know of … Read more