The next 9 posts will deal with different esthetic principles. These can be used for smile design, esthetic soft tissue procedures, orthodontic evaluation, or even just restoring a single anterior tooth. One place to start with a smile design is the position of the maxillary central incisor. The amount of incisor that should be displayed … Read more
Dental marketing is a tricky thing. You don’t want to bombard your patients with ads, but you do need to get their attention in some way. If you do not make them aware of your dental office’s existence, then there will be no one for them to see! One of the best ways that dentists … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
We’ve all heard, “it takes money to make money.” That is true of any business, including a dental practice. While some practice owners would like to view marketing as an unnecessary expense, it is vital if you want to grow your practice. In fact, marketing should be considered not as an expense but as an … Read more
Here we are starting off a new year. Sadly, it feels like more of the same. The pandemic is still raging as a new variant has taken off. That means all the talk is on boosters, restrictions on public gatherings and shut downs! Hopefully, we will not see the same increase in hospitalizations as early … Read more
Oral health practitioners experience a significant amount of occupational stress from the time they start studying towards their chosen qualifications. This stress, which is believed to affect nearly 50% of the overall Canadian workforce according to the Microsoft Work Trend Index, can have a severe impact on everything from the personal health to the professional performance of … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
TikTok is a short-form, video-sharing app that allows users to create and publish 3- minutes videos (up from 15 seconds originally) on any desired topic. It is an excellent way for individuals and businesses to gather exposure and promote their industry. TikTok has established itself as a compelling form of social media in a very … Read more
Welcome to December and my final blog for 2021! It has been a great honour to share some of my thoughts with you again this year and I look forward to continuing to do so in 2022! My most recent blogs have focused on the importance of proper onboarding to increase your rate of employee … Read more
Dental warriors are dealing with the spread of diseases as the front line of defense. Most of the diseases can be traced back to the mouth. This is the main reason that dentists have to be extremely careful with their instruments as their instruments can be a potential carrier. The dental hygiene instruments have to … Read more
Choosing a dentistry clinic is quite a responsible task for people and their kids. They usually read all relevant reviews, learn the ranges of services, their prices, the doctor qualifications and so on. However, now there are numerous channels where you can tell more about your dentistry services and promote your clinic among the target … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
You have seen advertisements for template-based website builders that promise you can create and publish a site in minutes. Maybe you found a designer or marketing company that promises an online presence within a week or two. Are these claims valid? Quite possible. Are the products likely adequate for marketing your dental practice? No! One … Read more
Employee turnover can cost as much as 200% of the annual salary of a departing staff member, reports BDCCanada, yet approximately 49% of Canadians are “seriously considering leaving” their current place of employment. According to the 11th annual Hays Salary Guide, the highest rates of workers who are thinking of leaving their current job are … Read more
In my last blog, I touched upon the idea that proper onboarding of a new team member was vital to avoid playing the current, far too popular game of employee roulette. Many of my colleagues agree that most dental offices have historically struggled with onboarding and training. Rather than develop a training program, many offices … Read more
According to statistics, at least 90% of consumers are drawn to original content and find it helpful. Of this number, 78% believe that any organization taking time to create original content for their website or social media platform is interested in them as the consumer, thus building a long-term relationship with them. As a health … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
In response to the development of telemedicine solutions and other innovative healthcare technologies, having a website for a dental clinic is a must. What’s more, a website that is able to drive conversions should both meet modern design and SEO requirements, plus be user-friendly, come with no bugs and save patient’s time. In this article, … Read more
We live in very uncertain times. With the spread of COVID-19 in late 2019 and throughout 2020, we are now all living in a world of variants. Just as society was really beginning to feel like we could start getting back to normal, cases of COVID-19 variants such as the delta variant have people all … Read more
Do you run a dental practice and wish to promote it with newsletters? No doubt, email marketing for dentists is a great way to promote this kind of business, tried and tested by many clinics all over the world. But how do you approach it in a proper way? How do you obtain new customers … Read more