Marketing is not what it appears. Dental practice owners and managers (and, to be fair, most other business people as well) tend to view marketing as synonymous with promotion. In reality, it is much more than that. In fact, some of the most powerful aspects of marketing are much more subtle and strategy-based. Here are … Read more
It is always interesting to observe how perspectives change from one generation to the next. While consulting with a dentist in Ottawa approximately 10 years ago, a 4th-year dental student dropped by. An ambitious person, she was already exploring the path for potential associate opportunities when she graduated the following year. We chatted and she … Read more
Having an online presence boosts popularity and helps build the face of a business. To keep up with the competitors and promote your services in the market, it is pivotal to promote your business to a broad audience with online blogs and build trusting relationships with your potential customers. The style and type of blog … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
One of the first things that a content marketer will want to know is your target audience. If your answer is “everyone,” you will likely have a problem. Why marketing to everyone means marketing to no one Amazon did not become the world’s largest retailer simply by making shopping convenient; it is also because of … Read more
Last month, we discussed the importance of cross-training, particularly at a time when so many offices are struggling with shortages of team members. The question is how to do this effectively. The first thing I would suggest is make sure your team is involved in the process. Employees today do not respond well if they … Read more
Did you know that 80% of patients will look for another clinic if you fail to provide a great patient experience and their expectations of convenience are not satisfied? That’s why it’s of an immense importance for dental clinics to strive at patient experience improvement. You might even have to reframe your work to satisfy … Read more
You might cringe at the word “audit,” associating it with stress-causing, time-wasting tax problems. Fortunately, not all audits are as daunting – or frightening – as those. A social media audit is a methodical review of your profiles, postings, and strategy, which yields valuable insight into potential problems and opportunities for improvement. Overview: what a … Read more
Just to be clear, the link between cross-training and summer has nothing to do with peak fitness so we look great in our summer wardrobe! Well…it could be about that. But not in an article for a dental publication. Instead, this is the time of the year when we try to slow down at work … Read more
Processing dental insurance claims can be a complex and confusing task. But if you can identify your bottlenecks and redundancies while automating certain manual tasks, you can speed up claims processing and reduce costs. Unfortunately, this can be challenging if you don’t know where to start. But with the right software and best practices, you … Read more
Online training for dental health professionals is more affordable than face-to-face training. This could help to resolve the shortage of 4,000 dental professionals that’s predicted by the Academy of General Dentistry (AGD). Online dental training has increased over the past two years. While dental professionals are now back to getting hands-on training, there are big benefits in sticking with … Read more
Is your dental practice’s blog following waning, your social media engagement rate low, or your website content lacklustre? What is missing? The answer could be a good laugh! Research has proven humour to be an effective marketing technique. However, yours is a unique industry, and dental problems are no laughing matter. Does humour have a place in … Read more
Technology is revolutionizing the dental industry. Particularly since the onslaught of the COVID-19 pandemic, we have come to rely on technology more than ever before. In recent years, there have been significant advances in technology that are helping to improve the patient experience, offer transparency in healthcare, and increase the efficiency of dental practices and … Read more
It seems like it has been forever since we could turn on the news and see anything remotely positive. All we have heard about for the last couple of years has been the pandemic, supply shortages, skyrocketing home prices, Russia invading Ukraine, more supply shortages and now…inflation like we have not seen in decades! And … Read more
We hate giving bad news. But if know anything about the digital marketing profession, chances are you have had to hear several pieces of bad news in your career. It could be a simple algorithm change, government regulations, loss of productive employees, or even website hacks – sometimes, things just don’t work out as you … Read more
Insurance is an intimidating concept for most patients. Understanding what their plan offers, how much it offers, and what it covers in terms of treatments and care services could be really hard for them. Thus, it’s important for dental clinics to validate the patient benefits; just collecting patient information isn’t enough. Wondering what the ideal … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
The chances are that your first step in marketing your practice was creating a fantastic website. It was beautiful, modern, optimized, and functioned perfectly. Now ask yourself, how many years ago was that? Has it undergone a redesign or significant update since, and how recently? It might be ready for a redesign or major update … Read more
