Blogs

Refrain from Using Outdated Dental SEO Tactics

Search engine algorithms have evolved dramatically over the last few years. Following major search engine updates, particularly in the last three years, many of the traditional search engine optimization (SEO) techniques and tactics are no longer relevant. If you continue to embrace the old and outdated SEO practices, it will become increasingly difficult for your … Read more

Is your Dental Practice Information Safe Online?

Most independent dental practitioners have their own practice websites, and chances are that you are one of them. Some dentists have installed customized software programs for more effective communication and data storage. Web based solutions and technologies have also evolved rapidly in recent years to provide improved storage, backup and access of data in comparison … Read more

The foundation for all success, growth, progress and momentum….

As the old saying goes; “If you’re not growing, you are dying”. Constant and never-ending progress is the root cause of all success and fulfillment. The one percent of the population who succeed at the highest level all have one thing in common; they are willing to do whatever it takes to achieve their goals. … Read more

What your patients are reading!

What follows are excerpts from popular article in a leading international newspaper called the Guardian. This article shows how and why your older patients are now more informed about their oral health, and why they say “overall health” is their primary reason they sit in your waiting room. “In the past decade, there has been … Read more

How to Maximize Favorable Visitor Response to your Website?

Your dental website will probably have a call-to-action to encourage visitors to fill a form, leave a comment, or call up your office for an inquiry or appointment. You can try to maximize visitor response in your favor, if you website fulfills the following pre-requisites. User-friendly Web Design Create an efficient and hassle-free user experience … Read more

How to Achieve High Rankings in Facebook Search?

With over a billion active monthly users, Facebook continues to be the social media behemoth that is hard to ignore. Small businesses and professionals can leverage the power of Facebook to their marketing advantage. Many people use Facebook Graphic Search to get more information out about relevant products or services they may be looking for. … Read more

Why Use Social Media for Your Dental Practice

The impact of today’s technology on your business… Social Networking is the dialogue used by one or all of the above to converse, communicate and contribute online. Social networking can re-connect someone with their past, update today’s world on your daily events, share opinions, experiences and insights to a virtual friendship that can reach many … Read more

Three Time-tested Ways to Boost your Social Network Activity

You probably have an established online marketing strategy for your dental practice already, including social networking via Facebook, Twitter or other social media. At least a few of your social media members may be commenting, sharing, retweeting or liking some of your social content. However, if you are not responding back to them or acknowledging … Read more

Can dental care save medical costs?

From my ongoing meetings with Canadian employers and benefit consultants, there is one overriding theme: healthcare benefits (primarily the drug plan and the dental plan) need further containment, particularly as the workforce ages and new biological drugs become available. One common strategy to contain costs for the employer, of course, is to make the employee … Read more

Six Keys to Cohesive Leadership

Dental practices are similar to other businesses in corporate America:  They’re made up of a team of people working towards a common goal.  Much like other businesses, every practice has a leadership team.  The size of that team can vary drastically depending on the size of your practice.  Whether your leadership team is made up … Read more

Explaining the importance of scaling to your patients

The current issue of Odontology has a report on the role of non-surgical periodontal scaling in controlling inflammatory chemicals (anti-cardiolipin antibodies) in the blood. After 1 to 3 sessions of scaling (as adjusted to the patient’s needs), not only did parameters of periodontal health improve, but there was a significant reduction in inflammatory markers associated … Read more

Soaring to New Heights with SCN

I have just returned from the Speaking Consulting Network (SCN) meeting, held June 6th to 9th 2013, in Loveland, Colorado and what an amazing experience! Approximately 200 + dynamic, high energy and enthusiastic individuals gathered to  mix, mingle, share, learn and laugh, focusing on building skills as speakers, consultants, authors and contributors. SCN was founded … Read more

We know what the crowd says about improving dental care

In a recent crowdsourcing of ideas to improve the American healthcare system, The Regenstrief Institute, an informatics and healthcare research foundation affiliated with the Indiana University School of Medicine, found that affordability was top of mind and prevention versus treatment was the most common path to affordability. How does this canvas of ideas and opinion … Read more

Maggie Smith is your dental patient

These days it seems the actress Maggie Smith is in our living rooms or movie theatres all the time. Being old is not only topical, perhaps it is cool. At the very least, it sells. And so it should. In the western economies, we are now at the demographic tipping point of being an old … Read more

World Wide Web

Is Your Website Really Working? The world of websites and online marketing can be confusing. Dentists and their staff often feel like their website could be doing more for them, but aren’t quite sure how to determine this or what to do about it. The goal of this article is to provide some clear, easy … Read more