Many people have experienced sinusitis at some point in their life and are familiar with the headaches, inflamed and tender skin and even fever associated with the infection. However, most are not aware that sinusitis, specifically maxillary sinusitis can be caused by a trip to the dentist. About Sinusitis Sinusitis is a common disease affecting … Read more
Conversion rate is probably the most important statistic that tells you whether your dental website is achieving its intended goals. Conversion rate refer to the percentage of new visitors to your website who finally make an appointment to visit your dental practice. To begin with, your dental website should have an intuitive web design and … Read more
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What do Disney, Zara, and Tastemade have in common? They have Facebook pages with over 20 million fans and they share more than one post per weekday. Posting often isn’t annoying when it’s done right. A common concern we hear from dental practices looking into our service is “You want us to post to Facebook … Read more
Today, I would like to share my thoughts on the ongoing debate between dental floss and interdental brushes, and what we should be recommending to our patients to enhance their oral health. I will begin by sharing a few recent studies that I have found that are relative to this subject: Recently, a report by the Associated … Read more
Email overload is a common stressor in the modern workplace. If you feel that email is impacting your productivity, the following tips may help: Check email only a few times a day. Turn off e-mail alerts so you don’t have the temptation to read and respond to messages right away. Instead, check your e-mail at designated … Read more
In today’s marketing climate, it is essential to utilize search engines to grow your dental practice by capturing the interest of potential new patients online. There is a large population of users who are actively searching for your services, as well as those who might take an interest if they are made aware of your … Read more
What’s the No. 1 roadblock preventing dental teams from building an active, vibrant social media presence? They simply don’t know what to post! Learn the basics of how to create social media content that builds relationships and grows your dental practice. Here’s a typical scenario: A dentist decides it’s time to get their practice on … Read more
For as long as people have had teeth, there’s been a keen interest in keeping them healthy or at least, that’s what everyone would like to believe. In reality, oral hygiene has only been on our radar since the 20th century. But we’ve come a long way since then and now, in 2016 there are … Read more
It’s been quite the year for dental news! Between mixed feelings on some basic dental hygiene practices (sorry, but there’s no way we could leave it off the list) to the warnings of diseases in the dental office there’s been a wide variety of news to read. We hope you were able to keep up … Read more
Your practice needs online reviews to build organic, word-of-mouth marketing, but asking patients to write one can be difficult. Implement these simple tips with your team and you’ll be able to confidently and comfortably invite patients to become advocates for your practice by leaving a review. A recent study reported that over 90 percent of … Read more
Search engine optimization (SEO) continues to be the most powerful marketing tool to increase the market reach of your dental practice, but it can do even better when it is combined with a sound public relations (PR) strategy. Search engine algorithms are now adjusted to pick up social signals and online conversations to evaluate how … Read more
Are you a dentist suffering from financial stress? Want learn how to handle it better? As a dentist, everyone around you will know that you earn pretty well. What they might not know is that dentists, despite the notion that they have one of the best paying jobs, are also susceptible to financial stress. Here … Read more
The demand for dental treatments is rising with an increasingly aging population, but the competition is also growing at a similar pace. In an Internet and mobile centric world, marketing has become affordable, accessible and more effective for an average dental practitioner. Those who are able to capitalize on the strengths of online dental marketing … Read more
One of the most common downfalls of many dental practices is the lack of clear roles and responsibilities. Often, team members know what needs to be done but there is quite a bit of confusion as to who is accountable for systems within the practice. What ends up happening is that the workloads among team … Read more
The Internet offers thousands of websites dealing with the same subject, and in many cases, offering very similar information. It can be difficult to distinguish one website from another when so many of them are addressing the same issues in the same manner and hardly providing any unique and differentiated value to the readers. Merely … Read more
DOWNTIME: What happens when patients cancel or just fail to show up? This is especially a problem in hygiene (which patients often skip because, after all to them, “It’s just a cleaning”), but it affects the whole practice. Think of Downtime as a Percentage: Downtime is the share of non-productive time your practice incurs each day. … Read more
The primary goal of your online dental marketing campaign should be to disseminate information, educate the readers and deliver real value. When the focus is on helping the patients through your dental website, blog, social media and other online efforts, it will eventually help build a robust online reputation, build relationships, and translate into growing … Read more