Blogs
Highlight the Human Side of Your Dental Practice on Social Media
Patients and fans follow your practice on social media not just for dental content, but to get to know you better. Build a more compelling social media presence by focusing on the needs, interests, and personalities of your patients and team members! A common concern we hear from dental teams just starting out on social … Read more
Leverage the Power of Video Marketing for Your Dental Practice
Discussion about dental content marketing often revolves around written text. Although it is essential, especially for search engine optimization, there is another rising content marketing approach that you can’t afford to ignore. Video comprises about half of mobile traffic, and it is expected to reach 79 percent of all internet traffic by 2018. Prospective patients … Read more
Creating a Culture of Patient Education in Your Practice
Patient education is fundamental in raising treatment acceptance rates and improving your marketing, but many dentists don’t take full advantage of the patient education resources they already have. Here’s how you can create a culture of education at your practice: Engage your patients before they come in. Educational materials in marketing can help raise awareness … Read more
Short on Time? 5 Quick Facebook Post Ideas for Dentists
Posting daily to your practice’s Facebook page is important to your online presence, but on some days you just don’t feel like you have the time. Check out these 5 Facebook post ideas for dentists you can do in 10 minutes or less! Providing great content on a regular basis is a crucial part of … Read more
Are You Paying Attention to Your Dental Team?
As leaders, we can be too busy sometimes to see the warning signs that our team members are showing that they are falling out of engagement with us. We often don’t notice this until it’s too late and our team members are disgruntled, unmotivated, and their work is slipping in quality and accountability. If you … Read more
Your Google Reviews Directly Affect Prospective Patients’ Decisions
When people in your city search Google for “dentists near me,” is your practice among the first results? Reviews play a critical role in determining your search ranking, and ultimately, where prospective patients decide to go. If you’ve been reading my articles, you know that I try not to be anecdotal. But today, I thought … Read more
Decreasing Hygiene Downtime
Continuing with our “I just want to be a dentist” series, downtime in the schedule is a burning issue for almost every practice. Addressing the issue of hygiene downtime is a high priority for everyone involved. An acceptable measurable percentage for non-productive time in hygiene is 5-8%. If the hygiene program is appropriately designed, the … Read more
5 Twitter Tricks That Don’t Actually Work (and Why)
We live in a society where everyone is increasingly seeking the quickest route to their goal, whether that is getting rich, losing weight, or gaining Twitter followers. This is why the internet is full of ‘advice’ to reach any one of the aforementioned results in a shorter space of time, when in actual fact the … Read more
Your Top Picks: June 2017
Welcome to YOUR June Top Picks! Each month we find out what YOU have been viewing, reading and watching the most. If you’re looking for a little throwback, check out the ODA ASM150 Overview video – it’s a must-see, even if you missed the event. Our blog of the month discusses a delicate, but crucial … Read more
Are You Achieving Your Goals with Online Dental Marketing?
The immense power and reach of online search, social media and mobile has compelled many dental practices to shift their marketing strategies almost entirely online. Some of these practices invest a considerable portion of their revenues into online marketing every year. However, the key question remains: Are you achieving your desired business goals with online … Read more
Google Demands Quality Content: What Does That Mean?
Google gives a very similar explanation for nearly every change in their search algorithm. The goal is to improve the users’ experiences, and help them find the highest quality content and most relevant results. The quality of your website will directly impact your search rankings, probably more than any technical aspect of SEO. Unfortunately, quality … Read more
Providing Dental Care for Special Needs Patients
As healthcare professionals, we all want to provide the best possible care for each and every patient we serve. With some patients, this is a walk in the park, but for others, it can be more difficult to give them the care they need while making sure they are comfortable and happy. Patients can have … Read more
Everyone Needs a Crisis Plan… Yes, Even Dentists
If you’ve been following the news lately, you’ve seen some high-profile public relations nightmares unfold. And while your dental practice may not get the attention a major airline does, you still need a plan to deal with crises when they inevitably happen. In this new age of social media, the public relations industry has had … Read more
Your Top Picks: May 2017
Welcome to your May Top Picks! This month was exciting for us: we launched our first Clinical Brief video and it was a success (bonus!). While there was some questionable news coming out of Vaughan, Ontario this month, some positive advice in how to run a Facebook contest made a big impact on our blog. … Read more
Is Anyone Even Seeing Your Dental Practice’s Posts?
Social media content, no matter how engaging, isn’t worth anything if nobody sees it. Making small, smart investments in promoting your posts is the new reality of social media marketing — the faster you embrace it, the faster new patients can start finding you. Up until about 2014, if you posted something on your practice’s … Read more
4 Ways to Make an Effective Social Media Marketing Plan
When it comes to using social media for personal use, we don’t really think about the overall effect or goal, because there isn’t one, it’s all just a bit of fun really. However, this is a very different story when it is used for business purposes, and it requires a different approach entirely. You can’t … Read more