I am writing this blog as I fly home to Ottawa from New Orleans having just finished spending a few days on the Golden Girls of Dentistry Cruise for 2018. I know many of you are asking the same question…Shawn…what were you doing on a Golden Girls of Dentistry Cruise? The short answer is I … Read more
Setting Up Your Personal Profile Choose a Professional Photo: Most people have a LinkedIn profile, but too many people use their Facebook profile photo. LinkedIn is a professional platform, so present yourself as such. Career Experience: Consider this your resume (even if you’re not looking for a job) and be descriptive, listing why … Read more
Winning new patients and maintaining the loyalty of the existing ones can be challenging, but it should be the ultimate goal for any competent dental practice. It involves committed efforts, but the results are well worth it. Maintaining your rapport with existing patients is important. However, it is also essential to grow your practice and … Read more
As an orthodontist who runs a private practice, you must focus on the business side of things instead of just the medical aspect. It is a good idea to analyze how to run your office in order to reduce your bottom line and increase your profits while keeping current patients happy and attracting new ones … Read more
“Selling” treatment is a challenge for many dentists. Treatment can be costly and it is not easy to convince some patients there is value when they do not “feel” they have a problem. Bottom line…bleeding gums are not a big problem if there is no pain or discomfort…right? Even with an employee benefit plan covering … Read more
We live in a digital era where people can find any information they want on their smartphones at the touch of a button. People spend more time on their smartphones than ever before and they rely on online reviews and recommendations to decide just about everything – from what to eat, wear, and watch to … Read more
When you’re working on a fun video to post to your dental practice’s Facebook page, your team might stop and ask “Wait, how again is this going to help us grow the practice?” Here are some real, tangible ways it will! It’s fine to admit it: sometimes it’s hard to explain to your coworkers or … Read more
For many of us, the Sears Christmas Wish Book was an annual highlight. When it finally arrived, many of us would turn directly to the toy section to see what toys needed to be added to our Christmas lists. That tradition disappeared long ago. And just this past January, Sears closed the last of its … Read more
Being a truly great dental practice isn’t just about treating patients — it’s about creating a business that uplifts the lives of all around it. Finding meaningful ways to serve in your community will help you build a practice that team members and patients are proud to share. In a recent interview with My Social … Read more
The year 2018 has brought with it some key shifts in online marketing. New trends are surfacing in the market, and dental practices that fail to pay attention to these trends may lose out. Consumers today demand a more comprehensive experience of a product or service before they make a buying decision. There is a … Read more
Those who choose to assume the risk of operating a small business rather than accept the security of a regular pay cheque are often passionate about what they do. Whether they are building a product or providing a service, they have often invested a great deal of time and money developing their expertise and are … Read more
When you put so much work into making your patients happy, it can be a shock to get an unfavorable online review. Having a plan to deal with negative feedback will help you maintain your reputation and avoid letting emotions take control in these situations. With 90 percent of consumers using online reviews to inform … Read more
GET STARTED If your dental practice doesn’t have a Facebook page yet, you can create one in just a few simple steps. Login to Facebook – If you aren’t on Facebook, the first step is creating a personal profile. Don’t worry, it won’t be linked to your page unless you choose to do so. However, … Read more
Do you remember your excitement when you first opened your practice? That sense of pride seeing your name on the exterior sign proclaiming this was the office of “Dr. Smith”? Or perhaps “Dr. Smith and Associates”? That pride still exists for dentists opening their doors today. But a new, more business like approach is also … Read more