Did you attend what is billed as the world’s largest trade show for dental offices, labs, and specialty trades earlier this spring? If not, never fear! We have isolated some of the most prominent topics and trends showcased at the International Dental Show, held every two years in Germany. The IDS returned to Cologne post-COVID for its … Read more
Congratulations! You have stepped into the world of the great CEOs and committed to delegating some tasks to your manager (see last months blog)! Now you have to consider: Delegation is not about surrendering control of your business. It is about gaining control! It is about allowing you to steer the ship while ensuring your … Read more
Getting patients in the door is just the start… Your patients are more than that; they also have the potential to be your biggest “fans” and your best “brand ambassadors.” And at first blush, it may seem the biggest challenge is getting the patient through the door. However, at this moment, the “real work” begins. … Read more
As a dentist, choosing the right equipment for your dental practice is critical for providing the highest quality of care to your patients. The right equipment not only ensures that you can provide the best care possible, but also helps improve the efficiency of your practice, saving time and money in the long run. However, … Read more
In last month’s journey to developing your inner-CEO, we referenced the importance of working with a leadership team. Working more efficiently will mean delegating some managerial tasks to members of that team. Before considering which tasks you should delegate, I want to address one of the greatest obstacles I see to the effective operation of … Read more
Are you ready to give your dental practice the boost that it deserves? In this fast-paced digital age, it’s no secret that online reviews can make or break a business, and dental practices are no exception. With just a single click of a button, potential patients can access a wealth of information about your practice. … Read more
In a digital age, having a strong online presence is a necessary tool for success for any dental office. But it’s not just about having a website; if you know the most effective digital marketing strategies, you can get the most out of your marketing budget. Here are some steps to take to increase your … Read more
Toronto-based Gartner Canada keeps its finger on the pulse of “universal” marketing trends, irrespective of niche or industry. Every year, their team of global researchers and analysts survey Chief Marketing Officers on their “spend and strategy.” These findings inform recommendations to be incorporated into organizations’ broader strategies from year to year. In a recent announcement, five predictions were … Read more
In March, my blog took a bit of a trip down memory lane! I recounted my own mindset of fear that acted as my motivation to study hard while in university. Fail to study…fail the class! And as much as that fear proved successful in my academic life, building a business motivated by fear is … Read more
Dental practice management involves running a dental practice effectively while delivering premium-quality patient care. In today’s competitive healthcare landscape, people must make their practices stand out to attract and retain patients. With the appropriate tools and strategies, you can enhance your practice’s operations and patient experience to stand out from competitors. Effective dental management can … Read more
SEO (search engine optimization) is the foundation of digital dental marketing. However, it is not just about how well your website ranks in general Google search results. It is also about how well your practice ranks on Google Maps. Why your dental practice needs to be on Google Maps It is no secret that Google, … Read more
As a dental practice owner or manager, you have many marketing tools at your disposal. One of the most effective is the SWOT analysis, a simple technique that can help guide goal setting and planning. What is SWOT? The word is an acronym for strengths, weaknesses, opportunities, and threats. Identifying these elements is a beneficial … Read more
One of the greatest challenges ALL small business owners face is recognizing what tasks they should do themselves and what tasks they can delegate to team members. Letting go of responsibility is hard – but it is also essential! CEOs recognize that even the smallest of businesses have so many moving parts, all crying out … Read more
In the wake of the pandemic’s worst days and as worker burnout continues to impact the healthcare space, employee retention and turnover in dental service organizations (DSOs) and group practices remains a significant challenge. To ensure that its leadership team is doing all it can to maintain a thriving work environment for its staff and … Read more
RELATED ARTICLE: How to Gain a Competitive Edge with a Sound Marketing Plan
As a successful dental practice that wants to leave its mark in the industry, I am sure you want to attract the right kind of patients. If your marketing strategies are unsuccessful, even if you attract patients to your practice, they may not be the high-value individuals you seek. In the past, dental marketing revolved … Read more
