Blogs

Dental Marketing Myths You Should Ignore

To say that dentistry these days has become very competitive would be an understatement. With dental practices seemingly operating only a few meters apart from one another, the competition for patients has become extremely tight. Some resort to reducing their regular or cosmetic dentistry costs to attract more patients. Others turn to giving away freebies. … Read more

Recruiting Talent is a Full Time Job!

Now that one month of the year is behind us, I hope you are on your way to making any of the necessary changes to your practice that you feel will help improve your patient care and financial performance in 2019. One of the obstacles you may be facing in making these changes is that … Read more

Ways to Position Yourself as a Dental Expert and Improve Patient Engagement

Improve Patient Engagement

A dentist’s reputation is determined by their clinical success, networking, community involvement and the quality of the content they may publish on their own website, blog or on third party websites as a guest columnist. While academic papers and research work may be sufficient to judge a dentist’s knowledge, they do not necessarily lead to … Read more

Dental Office Design: Your Questions Answered

What’s the difference between hiring an interior designer and an interior decorator? Every profession has specific skill sets which are appropriate for individual projects. In general terms, if you are looking for an interior finishes refresh, as well as to receive help with decorative lighting, furniture, artwork and accessories for your practice, an interior decorator … Read more

Dental Marketing Trends You Should Try in 2019

2019 will be a good year for the dental community. The New Year should witness an influx of new patients and potential clients as more people are becoming conscious of their oral health. The Internet has dramatically contributed to spreading awareness of the wonderful benefits of cosmetic dentistry, bringing about a widespread interest in the … Read more

Start 2019 By Telling Me What You See!

When you look around your office, tell me what you see. We all know that first impressions matter and creating a positive patient experience can start with the first impressions created by visual cues from our surroundings. So it is important to take the challenging step of seeing the impression your office creates not only … Read more

Consider Pay-Per-Click Advertising to Promote Your Dental Practice

One effective way to create visibility for your dental practice is to use digital marketing avenues.  By choosing search-related advertising techniques such as pay-per-click (PPC), information about your products and services will reach persons who would otherwise have never heard about you or your offerings. If your marketing plan does not include pay-per-click advertising then … Read more

Does Your H.I. Need an Upgrade?

Many of you may have noticed the recent trend in my blogs where I have been focusing on how technological evolution is impacting dentistry. While I could never be mistaken for a “techie”, the idea of considering how innovation is changing our behaviour is fascinating to me. While it is easy to get lost in … Read more

Which is Better for Dental SEO: Podcasting or Blogging?

About two decades ago, when the internet was still developing, one of the common doubts in the mind of small businesses was whether a website should be included as a part of their marketing strategy. However, now a website has become a prime requisite for any business. The new doubt in the minds of marketers … Read more

How to Establish Your Thought Leadership Through Guest-Posting

Guest posts are becoming popular these days. But why would someone write a guest post or produce a guest column at someone else’s website in the first place? The fact is that many professionals find a guest post as a means to share their knowledge and experience and bolster their reputation and establish themselves as … Read more

Rise of the Dental Machines?

Many markets across Canada are experiencing a serious shortage in qualified team members across all positions. Whether you are looking for a dental assistant, hygienist or admin team member, gone are the days of having multiple candidates to choose from. For many offices, the result of this shortage has been higher wages (the laws of … Read more

Should Your Dental Marketing Strategy Include 24-Hour Content?

With Instagram stories and Snapchat, you might ask, “Why would I go through the trouble of creating posts for my practice’s pages if they’ll just be gone after a day?” This is why it’s worth your time. As social media and technology continue to evolve, so do the preferences and habits of social media users. … Read more

Top 5 Trends in Cosmetic Dentistry

There was a time when so many people were requesting veneers it dominated the industry. The same can also be said of teeth whitening that makes teeth whiter than white. These days, however, dentists are pushing for aesthetic dentistry that focuses on achieving a more natural look for patients. Currently, the top 5 trends in … Read more

Optimizing Dental Website Content After It Goes Live

Quite a few elements of content marketing can be anticipated and controlled. However, the same cannot be said of audience response. What would you do if some content that you have generated does not elicit the desired results? According to content marketing experts, there is plenty that you can do. With regard to a majority … Read more