Modern technology has transformed dentistry in almost every way, from laser treatments to electronic medical records. It has also transformed dental marketing, with the growing popularity of inbound marketing. What is it, and how can you put it to work for your practice? Push vs pull: the difference between inbound and outbound marketing You’ve probably … Read more
I can still recall the day in high school English class where I was introduced to the concept of “the self-fulfilling prophecy”. We were studying poetry and the teacher asked how the author used that concept to foreshadow the poem’s ending. None of us were familiar with the concept at that time. Yet, when our … Read more
Disclaimer: I have no affiliation with any companies mentioned in this article, all products are used as illustrative examples. Sleek, pretty and efficient are not the typical terms that come to mind for the average person when thinking of dental products. In the past couple years, however, more and more dental products have been emphasizing … Read more
Social media doesn’t have to feel overwhelming or scary. It’s one of the best marketing tools to grow your practice. So, why not be present and consistent on your socials? Social media is a way to connect with your current patients and with potential patients as well. These are tools where you can share what … Read more
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There comes a time in the life of every dentist/owner when the moment to sell their practice is upon them. It can be a difficult decision. Your practice is “your baby”…your life’s work. For most, it will be their most valuable asset. And they often feel the years of hard work they have put into … Read more
Search engines like Google work year around to maintain their stellar reputation. They want users to find only quality recommendations on their SERPs (search engine results page). And it seems that 2019 is shaping up to be a big year in the advances of search engine optimization. You need to be aware of these trends … Read more
Digital marketing has become one of the basic elements of successful and profitable businesses today. It has emerged as an integral part of almost every existing marketing strategy. In the modern era where the world is heavily dependent on the Internet, ignoring this factor for marketing could adversely affect your dental practice in terms of … Read more
It was an exhausting couple of days, but reflecting back on the recently completed Annual Spring Meeting, I am left with the feeling that it was a resounding success. For many, myself included, the focus was on networking and business development. The vast array of wonderful continuing education opportunities was also not to be missed, … Read more
Picture working in this environment: Your entire team, led by the office manager, has conspired against you. At lunch time, there is never a chair at the table for you. Sometimes, the lunch you have prepared has been thrown out and you are left hungry for the rest of the day! When team social events … Read more
The internet is fast turning out to be the biggest “city” across the globe, with hundreds of millions of people logged in at any point in time. For dental marketers, this is a networking boon, as you no longer have to rely on expensive mainstream-media campaigns, to promote your practice. Today, social media is becoming … Read more
As we age our natural teeth and gums are more susceptible to dental caries, gingival recession, demineralisation, fungal infections, and periodontal disease. Regular hygiene and dental care is important but is often neglected, especially by those who require long-term care. 1. What is LTC? In the United Kingdom, long-term care is provided by a range … Read more
As my blogs always come out on the first Monday of the month, there is a good chance I am still enjoying myself in the warm sunshine of a Caribbean cruise as you read this. But it is not just any cruise I am on. I am on the third annual Golden Girls of Dentistry … Read more
People nowadays demand convenience in almost every aspect of their lives, and the Internet provides them just that. The same is true when it comes to their dental and oral care needs. Whether they’re locating the nearest dentist or simply wanting to know more about a cosmetic dentistry procedure that piqued their curiosity, the first … Read more
The World Wide Web constantly provides companies with new possibilities to promote their business. Digital marketing is also significantly cheaper than advertising through print media or television. With the number of global internet users exceeding 4 billion, it is no wonder that smart business owners are increasingly turning towards the internet, to reach a wider … Read more
Dental patient marketing is essential if you want your practice to thrive. It brings in new patients, and it can even help strengthen your relationship with existing patients. A variety of strategies can help attract new patients to your practice but using a combination of methods can yield the best results. Read on to learn … Read more
The patient experience is the most vital aspect of maintaining a successful dentist-to-patient relationship. Following a comprehensive routine for marketing your practice to new patients makes them feel cared for and is a critical part of running a successful dental clinic. 1. Why the first phone call plays a vital role The initial phone call … Read more