Social Sharing and Voice Search – Important Trends for Dental SEO
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Blogs
The Dos and Don’ts of Dental Advertising on Google
Though there are some dentists who believe positive word-of-mouth is all they need to attract new patients, savvy dentists know referrals alone won’t allow them to steadily grow their practices. A robust dental marketing strategy includes building an online presence that’s helpful for search engines and patients alike; it also includes using paid dental ads … Read more
UX: What is it and Why is it Important to Your Dental Website?
You know that the days of yellow page marketing are long gone. If you want to grow your dental practice, you need a website. To be effective, that website needs to be optimized – and not just for Google. It also needs to be optimized for humans, specifically potential patients. SEO (search engine optimization) and … Read more
How to Guard Your Marketing Dollars in 2020
I have had the same advice for this profession since I started with my father as a youngster. Guard your marketing dollars very carefully. Yes, the marketing world has changed. Yes, social media is here and it is here to stay. Yes, you do need to have a social media profile. But it does not … Read more
Do You Know Your KPIs?
When coaching struggling teams, I find that management is often oblivious about the status of their key performance indicators (KPIs). Some may be familiar with monthly revenue numbers. Beyond that, they fail to dig any deeper to understand why they may be underachieving. This means they are not tracking key metrics, such as the number … Read more
How to Start a Dental Blog for Your Practice
It seems like every business is starting their own blog these days, and dental practices are no different. A blog can help you engage with your customers and also seek new clients. If this is an interesting concept for your dental practice, read this article for a guide on starting your own dental blog. 1. … Read more
Video Marketing Numbers To Know
Interested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information!
Top 3 Free Resources for New Dentists
1. Podcasts Podcasts are a fantastic way to consume information on the go- whether it be during a commute, while at the gym, or in between patients. There are a number of free podcasts out there that discuss all aspects of dentistry, anything from clinical skills to marketing, to team management. The following podcasts … Read more
Dental Management for Pregnant Patients
For a woman carrying a child at any stage of pregnancy, maintaining good health in all aspects is vital. Many women are aware of the various foods and drinks they will need to abstain from, or the vitamins they will need to take, but taking proper care of their teeth and gums can often go … Read more
How To Optimize A Google Ads Campaign: Everything To Know
Would you rather see maximum returns on your ad campaigns or mediocre returns? The answer’s a no-brainer. So why do so many AdWord users get it wrong? Usually, it’s because they don’t know how to optimize their Google Ads. Do you? Improperly configured ads are a waste of your advertising budget. If you don’t customize … Read more
Best Bodyweight Exercises For Dentists to Stay Healthy
As it is the New Year, it’s time to celebrate. It’s time to set new goals and start fresh. What’s better than starting to take care of our health and well being? As a dentist, or someone in the medical industry, you constantly take care of other people. And in the process, you sometimes neglect … Read more
YouTube: The Dental Marketing Goldmine You Might be Missing
A website alone is no longer enough to effectively market your dental practice online. If you want to reach the greatest audience and keep up with the latest digital trends, you need to be on social media. You’ve probably heard this advice before. Most likely, your mind goes to Facebook, Twitter, Instagram, or maybe Pinterest. … Read more
How Technology Shapes Dentistry’s Future
People have always avoided going to the dentist. There are a number of reasons for this trepidation. Some people have had an unpleasant, even painful experience. Others simply don’t like the idea of having strangers probing and prodding in their mouths. Some think that dental work will be too expensive. Many are worried about what … Read more
Vision 2020: You Don’t Have to be Alone!
As we close the book on 2019 and move into a new decade, it is an interesting time to consider the evolving landscape for dentistry. The constant “yin and yang” between the profession versus the business of dentistry will continue to pose one of the greatest challenges for many. Many dentists feel they have no … Read more
The Journey Of Opening Your Own Practice
In 2015, I started as a mobile practice in order to reach the elderly, disabled and anyone who had issues accessing a dental office. Being a mobile practice is even more physically challenging due to the fact that you have to constantly setup and take down your equipment. So I did a lot of research … Read more
7 Simple Ways To Increase Online Dental Inquiries
For dentists to maximize the earning potential of their practice; they need to maintain an active relationship with their patients. This also helps in establishing long term patients who become committed to the practice. The world of business today is really tough. Creating the ultimate interactive experience is something each business wishes to have. Dental … Read more
Tips For Growing Your Private Practice As A Dentist
Congratulations on choosing one of the most transformative career paths. Indeed, you must have sacrificed a lot to complete a training program in dentistry. So, you’re here now and have chosen to take the private practice route. Another great move deserving of praise! The independence and flexibility that comes with private dental practice are commendable. … Read more
New Decade, New Marketing Plan: How Dental SEO Will Be Different In 2020
If your dental website is still struggling to recover from Google’s “Medic” algorithm update of 2018, there is a good reason. The algorithm is still changing, and therefore so are the rules of SEO (Search Engine Optimization). In fact, BERT (Bidirectional Encoder Representations from Transformers), one of the most significant updates in several years – … Read more
5 Dental Marketing Trends to Watch in 2020
Interested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information!
7 Things To Do And Consider Before Launching A Google Adwords Campaign
Have you ever noticed that most watch ads have the time set to 10:10? The hands create a smiley face when they frame the brand name on the watch’s face. Whoever came up with that idea did some serious planning. You may not be selling watches but your Google Ads, formerly Adwords, campaign needs some … Read more