Showcase Your Dental Videos on Multiple Social Networks
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Blogs
3 Ways to Use “Google Trends” For Your New Dental Practice
It can be challenging as a dentist conducting your market research on both existing and potential clients, especially if your practice is just starting out and is on a tight budget and resources. Things such as keyword tools, customer interviews, surveys, and data collection can be expensive and time-consuming. Also, more businesses are competing for … Read more
Top Dental Resume Samples & Pro Writing Tips
You have completed your degree in dentistry and now you are ready to step in the real world. As exciting as it sounds, competition rules the real world. To get the best job, your dentist resume has to be at the top of the line. You help us to prevent dental infections and have beautiful … Read more
4 Ways to Improve Your Dental Office Communication with Patients
The importance of soft skills Research indicates that a professional’s soft skills have a direct impact on creating a patient’s impression of the care and facilities that are provided. Additionally, communication strengthens the amount of trust put in the dentist and increases the success of the overall treatment. Efficient communication entitles empowering your patients with … Read more
Top Social Platforms for Dental Marketing
A 2018 survey found that 83 percent of dentists believed social media marketing to be more efficient than traditional methods. Yet, only about 55 percent had social accounts for their practices. Why? In many cases, the answer is simply not knowing where to start or how to go about developing a social media presence. If … Read more
How to Stay Fit During Self-Quarantine
The state of lockdown stops people from working out and exercising in their normal routine. People are spending most of the time at home and their outdoor activities have stopped completely. In this case, they not only affect their physical health but mental health as well. Breaking the rules of lockdown is not a solution … Read more
Taking a “Mulligan” and Moving Toward Practice Greatness!
How many times have I heard an experienced dentist wistfully muse how they wish they had their current understanding of the business of dentistry back when they first graduated. “I would have done things differently if I had known then what I know now” is what I often hear. Why do these dentists not revisit … Read more
“To Fear or Not to Fear,” that is the question.
What is fear exactly? FEAR, DREAD, FRIGHT, ALARM, PANIC, TERROR, TREPIDATION mean painful agitation in the presence or anticipation of danger. FEAR is the most general term and implies anxiety and usually loss of courage. fear of the unknown DREAD usually adds the idea of intense reluctance to face or meet a person or situation and suggests aversion as well as anxiety. faced the meeting with dread FRIGHT implies the shock of … Read more
How To Make Your Dental Practice Kid-Friendly
There are obvious advantages to making a kid-friendly dental practice. You’ll be serving an important segment of the population and you’ll increase your client base. There are potential pitfalls, too – children have a harder time communicating their needs to adults, and those who have never been to the dentist before might not understand why … Read more
Dental SEO for Dentists Made Simple: DIY Step-by-Step Guide
Don’t have a huge marketing budget? Can’t afford to hire a Dental SEO agency? Don’t worry. You can get started with SEO yourself. Dental SEO is pretty straightforward. It’s about providing what the searchers and Google want. If you understand what your target audience is looking for and creating content around those topics while tweaking … Read more
A Dental Hygienist’s Short Guide To Professional Networking
Countless hours of learning (especially online classes) is essential, especially when studying to be a dental hygienist. There’s no point in time where there’s “too much” learning. However, problems may arise if you don’t have the right contacts, or have any connections to begin with. Even after graduation, you may feel like you know nobody … Read more
Social Sharing and Voice Search – Important Trends for Dental SEO
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
5 Ways to Successfully Market Yourself in Social Media as a Great Dentist
Every field of work has become highly competitive in the last few years and dentistry is by no means an exception. With so many clinics in almost every neighborhood, we can notice a lot of dentists trying to grab clients’ attention through digital marketing. Social networks are one of the most popular digital marketing tools … Read more
Private Equity, CSOs and Capitalization
The renowned Warren Buffett has a very simple indicator of whether stocks are under or over valued. He takes the entire US stock market capitalization (the collective value of every stock traded) and then divides the number into the gross domestic product of all U.S. companies. Basically, value divided by revenue. If we were to … Read more
Simple Strategies to Increase Patient Referrals
Dental marketing trends come and go, but one method of advertisement will never lose effectiveness. That is word-of-mouth. Patient referrals are an important part of your income stream, and well worth the effort to optimize. Don’t just count on happy patients to spread the word. They might not know you are accepting – and actively … Read more
How To Boost Your Dental Instagram From Zero To Hero
Instagram is one of the largest social media platforms on the internet, and one of the most popular among younger users. If you want to reach a younger audience, your dental practice might have to get with the times and start marketing through Instagram. Here is a crash course in setting up a successful Instagram … Read more
What Do You Know About Your Rate of Case Acceptance?
You may recall in my blog last month, I discussed the importance of knowing and understanding your KPI’s (key performance indicators) in order to truly understand what is driving your practice. The unfortunate reality is that many dentists know little about KPI’s other than their top-line revenue. It is important to know how your revenue … Read more
Tips for Treating Autistic Clients
When treating an individual with autism, having an in-depth talk with the client or client’s caregiver prior to the appointment is crucial to having a successful appointment. Autistic individuals often have sensory issues so knowing what they are is so important as to not overwhelm the client during the appointment. Questions such as: Is the … Read more
Revamp Your Dental YouTube Channel for More Views
Interested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information!
What Is Google Ads And Why Should Dentists Use It?
Advertising in any sort of medical field is tricky. You don’t want your potential clients thinking you don’t have enough current patients, nor that you’re more focused on getting new clients than providing quality care. At the same time, you need to nurture referrals, build your practice, and grow your clinic’s outreach. So how do … Read more