Considering how intense the competition is getting, all dental practices must engage in dental marketing, or they will be left eating the dust of everyone else. Back then, dental marketing consisted mostly of getting your ads aired on TV and radio and published in newspapers and other forms of print media. Billboards and direct mail … Read more
As a dental professional, you can easily feel overwhelmed and overworked. This is especially true for those who are new to the job. You’ve heard it million times: TIME IS OUR MOST VALUABLE ASSET, but… …You are constantly running against the clock, dealing with so many things on your way: patients, crying children with difficult … Read more
McDonald’s is famous for inventing (and continuously re-inventing) the fast-food industry. What most people don’t understand, however, is that the majority of their profits isn’t from the burger-flipping business, but from the commercial real estate business. Dentists, although known for drilling, filling, and billing, can learn a thing or two from this restaurant chain. It … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
The forced closure of your dental office has, in many ways, pressed the reset button on your daily operations. Now is the time to restart your practice and take proactive steps to prepare for a full and robust recovery post COVID. The intent of this article is to provide you with practical recommendations to help … Read more
From its earliest days COVID – 19 has been an evolving dilemma. As this is being written in mid May 2020, it would be foolish to predict the future profile of the infection. Instead, some of the known and unknown aspects of the disease will be discussed. The presumptive pandemic – inducing virus known as … Read more
Bit by bit, some tentative optimism is creeping in as we see a slow, reopening of some parts of our economy. Even the Ontario government has given dentists the green light to begin opening for non-emergency procedures. Vigilance is still key, however. We in Ontario have seen it does not take much to have our … Read more
The worldwide COVID-19 pandemic has dramatically altered the ways in which society operates as a whole. For the time being, large public gatherings are prohibited and cultural and sporting events have been brought to an end. Restaurants and most businesses have been shuttered. Where possible, people are trying to work from home. Our hospital Emergency … Read more
As provinces begin to restart their economies, employers should have a strategy in place to minimize legal liability when reopening their businesses. This article highlights employment law considerations that are critical for the successful reopening of dental businesses. Ensuring Safety in the Workplace Employers are responsible for ensuring safety in their workplaces. The specific responsibilities … Read more
Despite the growing popularity of telemedicine globally, Canada’s adoption of this technology has been slow. This is unexpected considering Canada was an early pioneer in the development of virtual care! Dr. Maxwell House of Memorial University of Newfoundland used telephone technology to provide virtual consultations to remote sites throughout the province in the 1970’s. Since … Read more
It will come as no surprise to know that dentists, as well as other healthcare professionals, influence their patients in many different ways. While some ways – such as filling your patient’s cavity – are obvious, others may be surprising. In fact, many healthcare professionals might not know the extent to which they influence their … Read more
Dental teams across the nation have been at home and out of work. At first, many took this time to re-group, re-think and re-charge. However, anxiety and nervousness have settled in as many questions go unanswered. What will the industry look like when we re-open? Will I be working the same hours? Will I be … Read more
Marketing plays a vital role in the growth and success of any business. And when you’re working in a saturated market like dentistry, effective marketing becomes even more crucial to bringing patients to your doorstep. If you’re like most dentists, then you’re either not very familiar with or not interested in marketing. Lucky for you, … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Here is a truth you probably already know – dental practices should be text messaging their patients. Why? It’s what the patients want! Studies have shown that texting is the preferred communication channel for many patients. According to a survey conducted by TTAG Systems at Dx3 Canada, 89% of respondents use text messaging for daily … Read more
After being closed for more than two months, B.C. dental offices have been given the green light to reopen ofter the Victoria Day long weekend — but shortages of personal protective equipment could mean some will remain closed. Dentists in B.C. have only been taking on patients needing urgent care since March 16, when Provincial … Read more
For the past several years, the dental industry has enjoyed steady growth with no signs of slowing. Of course, all of that changed when COVID-19 struck. Offices across North America are closed of limited, and restrictions are expected to lift slowly. Moreover, many people will be nervous of in-person visits even after it is deemed … Read more
A global pandemic that’s keeping all of us in our homes – it’s beyond fair to say that these are unprecedented times. Though marketing might not be high on your list of priorities right now, it may be more important now than ever to carefully consider messaging. There are a number of industries that have … Read more
Well we are seeing signs of the flattening of the curve and the hope is we will start to return to some degree of “normal” very soon. New Brunswick and Saskatchewan seem to be leading the charge in loosening restrictions. In Ontario, no timelines have been set but we have what the government is calling … Read more
A lot of industry professionals have developed themselves as personal brands and just like them, dentists have no reason not to do this. Developing yourself as a personal brand in dentistry will let the patients you treat know more about you. It will help them understand you better as a person because they will know … Read more