As we find ourselves in the final month of 2020, I am sure many of us would rather just turn the page to 2021 rather than look back on this crazy year. However, looking back can provide an incredible perspective. We learn what we did well so we can duplicate it. More importantly, we learn … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Running a dental practice isn’t all about how good you are at performing a wide array of dental procedures. While being renowned for your expertise will always be great, there are other things you need to consider to ensure your dental practice’s success on all fronts. Whether you’re offering regular dental services or advanced cosmetic … Read more
An important consideration during the sale of a practice is the amount of taxes arising from realizing a capital gain – the underlying asset primarily being the patient list, i.e., goodwill. While the seller can avail of the lifetime capital gain exemptions as a reduction to the capital gain tax, there are opportunities for a … Read more
Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!
Whether you’re building out your dental practice’s website for the first time or undergoing a redesign, there are certain things you should keep in mind before you hit “Publish.” From elements on your homepage to your blog content, this article covers major features you need on your website to maximize your ability to attract and … Read more
There was a time when social media was an optional adjunct to dental marketing. That time has passed. Billions of people, including 90 percent of millennials use social media daily. Your patients and potential patients are there, your dental practice needs to be there as well. Except, it is not quite that simple. With hundreds … Read more
An effective communication system is key to positive patient experiences and a more productive environment for healthcare practices. Prompt medical delivery services or quality treatment of patients are significant determinants in whether a healthcare practice succeeds or fails. Additionally, patients are also more comfortable talking about their health outcomes with healthcare providers who are more … Read more
We see it in our daily news coverage…particularly now! We see it in many of our regular, commercial advertisements to purchase this product or that service or something bad will happen. And we certainly see it in every election cycle. Vote for the other party and bad things will happen. Fear! Fear has always been … Read more
Content is king. You have probably heard that a million times, and it is true. Yet, your dental website can have plenty of articles with all the right keywords, and still not rank at the top of the list, or even on the first page of results. Why? There are many possible answers. Google has … Read more
COVID-19 has upended our world in ways we never anticipated. From a science point-of-view, it’s fascinating to see how we have responded and the interplay between the winners and losers in the changing global economy. The reality is that no part of our lives is untouched by the pandemic, including routine dental treatments. That puts … Read more
As dental hygienists, you’re laser focused on doing what you can to ensure that your patients know what to do to take care of their mouth health. That includes giving them a proper cleaning during appointments as well as talking to them about the frequency of brushing and flossing, among other things. You also probably … Read more
Dental education is lacking in society to the point that only 74.1% of adults are estimated to visit the dentist as often as they should. Frequent dental checkups and diligent oral care are essential for healthy living. Dentists need to raise awareness in society to promote action in those who are not taking dental hygiene … Read more
Looking back to the glorious month of August, it was not just the wonderful summer weather we were enjoying. We were also enjoying the easing of restrictions as Covid numbers appeared to be on the decline. Yes…we heard the warning calls about the potential for a second wave. Perhaps we hoped that wave would not … Read more
While dentists and patients alike are happy to see practices reopening, the new normal carries some harsh realities. One of the most notable is the increased cost of doing business. Increasing prices and usage of PPE (personal protective equipment) is just the tip of the iceberg. Dentists across North America are investing small fortunes in … Read more
COVID-19 has affected many parts of our daily lives, including what it’s like to run or work in a dental practice. From thoroughly disinfecting every surface in the treatment room in between patients to changing tools so as few water droplets are distributed into the air as possible, dentistry today looks very different than it … Read more
A significant health crisis like the COVID-19 pandemic or other major event impacting the community can be both an emotional and financial drain for any dental practice. As parts of the country and the world try to get back to some semblance of “normal,” some patients are understandably wary. What can a dental practitioner do … Read more
Turning the page on August was particularly challenging this year. Let’s face it, as much as we cannot wait to see the end of 2020, the ease with which we enjoyed outdoor time during the summer was also a tremendous source of comfort. Fall and the coming winter are bringing higher levels of anxiety this … Read more
Fear of visiting the dental office is a problem faced by people all over the world. In a recent worldwide survey of 18,000 people, close to 61% of respondents said that they suffer from dental anxiety and fear. More often than not, this anxiety manifests as dental avoidance at a later time, which can lead … Read more
Take the Time to Invest in Social Media to Attract More Clients and Improve Your Search Engine Rank Having a social media presence and strategy plan plays an improved role in attracting new clients, keeping your existing clients, and helping patients feel safer and more comforted before an appointment. Using social media is one of … Read more